Producer of memorable feature film Umrao Jaan, Muzaffar Ali said that he has great fascination for the works of film – art. He was inaugurating an international festival of short digital films produced by University of Media Arts in New Delhi. This event was the first public function attended by the renowned and sensitive artist after receiving the coveted Padma Shree award of the year 2005. Stating that the medium of film has a great potential to explore and document human experience, Muzaffar Ali hoped that the filmmakers of next generation will make use of the existing infrastructure at the Film City in the national capital region, to do their work.

Complementing Sandeep Marwah for establishing the International Film & Television Club the former director of the Directorate of Film Festival Malti Sahai said that film festivals do go a long way to support production of good films. The former director of Pune based National Film Archive of India, P.K. Nair  who was also present on this occasion, said that as a connoisseur of film art, he is ever willing to lend all possible support and help in film studies to the students of Cinema.