► Evolution and Development
► Elements
► Sources
► Models
► Methods
► Two Step Theory
→ Leaders and Legitimizes
→ Agenda Setting
→ Communication Barriers
► Feedback and Feed forward
► Social communication
→ Media and Social Change
► Organization Communication
→ Nature
→ Network
→ Communication Behavior
→ Innovation in Organization
COMMUNICATION RESEARCH
► Approaches
→ Empirical
→ Behavioral
► Methods
→ Quantitative
→ Qualitative
► Design
→ Hypothesis
→ Questionnaire
→ Sampling
→ Data collection, Management and Analysis
► Documents and Presentation
APPLIED COMMUNICATION RESEARCH
► Television
→ Mood induction effects of news program
→ Impact of social identity attachment of journalist on news selection and production
→ Bias in reporting and response
→ Advertising effects on child’s cognitive formation
→ Cartoon TV and character formation
► Radio
► Audience Research
→ Exploratory audience research
→ Impact studies
→ Response studies
► Film
→ Effects of sex and violence in movies
→ Perception impact of double meaning dialogues
→ Identification with positive characters
→ Personality effect on character perception
► New Media: Interactivity and Impression Formation
→ Cognitive response to animation
→ Emotional response to accidental exposure to undesirable material in search engines
→ Internet: addiction and dependency
→ Computer usage and social isolation
→ Computer usage and personal space
► Media Response
→ Citizen Nationalism
→ Psychological effect of media context, from and technology
→ Virtual versus actual truth
AAFT
is the Ganga sagar of Film Trade in India; they
are the supplier of talent to the industry.
