- INTRODUCTION TO MASS
COMMUNICATION
Historical and modern relationships between
mass communication and society.
- HISTORY OF MASS COMMUNICATION
Development of mass communication in India from
the colonial period to the present; major developments
and trends.
- PROCESS AND EFFECTS
OF MASS COMMUNICATION
Mass communication as a social process; social
psychology, sociology, political science and
history; analysis of the interrelationship between
Indian mass media and the society they serve.
- THEORIES OF MASS COMMUNICATION
Classical theories of the process and effects
of mass communication; theoretical approaches
to issues such as cultural norms and values
and its effect on the behavior and role of the
audience.
- MASS COMMUNICATION
RESEARCH METHODS
Introduction to quantitative social science
methods; experiments, surveys, content analysis
and field research.
- MASS COMMUNICATION
LAW AND ETHICS
Legal boundaries within which print and electronic
professionals must operate; ethical issues in
media careers; the delicate balance between
freedom and control of mass media in India;
analysis and interpretation of court opinions
affecting the mass media; statutory law, executive
and administrative actions.
- INTRODUCTION TO WORLD
HISTORY
Major landmarks in world history with special
reference to the significant cultural, economic,
social and political developments from a global
perspective; origin and development of nation-states
and empires.
- MAJOR RELIGIONS OF
THE WORLD
Evolution of world religions; overview of Hinduism,
Islam, Christianity and other religions such
as Buddhism, Confucianism and Zoroastrianism
etc.
- NEWS REPORTING, WRITING
AND EDITING
Study of news story elements, writing of leads,
and various types of news stories; elements;
of news gathering, interviewing and writing
news for print media; copy reading, headline
writing and proofreading; page makeup and type
structure.
- TECHNIQUES OF PERSUASIVE
WRITING
Writing newspaper editorials; opinion columns,
features; reviews of movies, television programs,
stage plays and books for daily and non daily
news papers; skills of researching, writing
and marketing the article.
- MAGAZINE WRITING
The technique of planning, writing and editing
copy of weekly, fortnightly and monthly magazines.
- PUBLIC RELATIONS AND
PUBLIC RELATIONS WRITING
Public Relations concept and practices for various
organizations appropriate communication strategies,
communication skills required of public relations
practitioners.
- HISTORY OF THE INTERNATIONAL
CINEMA
Beginnings of cinema; German expressionism;
the Russian school; the French school; Hollywood
cinema; cinema of eastern Europe and the third
world; modern developments.
- HISTORY OF INDIAN
CINEMA
Beginnings and silent period; Indian films till
1960, the new Indian cinema.
- FILM THEORIES
Important film theories; relationship of films
with theatre, painting & music.
- NON FICTIONAL FILMS
Techniques of documentary, educational and instructional
film making.
- POPULAR CINEMA
Feature film making; major film industries of
the world.
- CENSORSHIP
Basis of the regulatory codes governing the
media products in various countries; influence
of social, cultural, religious and other pressure
groups on creation of contents for the print
and electronic media Indian film censor board,
press council of India.
- PHOTO JOURNALISM
Familiarization with
still photography camera equipment; types of
lenses and filters; lighting practices; characteristics
of films used darkroom techniques; application
of still camera for effectively photographing
people and nature.
- ELECTRONIC JOURNALISM
In-depth broadcast news reporting techniques,
investigative reporting, the television documentary;
producing radio news reel and television news
program; coverage of special evening for radio
and television.
- WRITING FOR ELECTRONIC
MEDIA
Writing creative material and commercial copy
for electronic media including continuity news
and dramatic material.
- VISUAL COMMUNICATION
AND WEB DESIGN
New communication technologies; principles and
concepts of visual communication and design
as applied in the cyber medium; analysis of
diverse visual elements used in graphics and
graphics design, page design, site planning
and navigation.
- ADVERTISING AND SOCIETY
Examination of the role of advertising
in contemporary society as an economic force
and a cultural form of representation.
- PRINCIPLES OF ADVERTISING
Survey of the economics, psychology, philosophy
and history of advertising; media-planning function
in advertising for buyers and sellers of media;
the relationships among media, messages and
audiences; planning and executing advertising
campaigns; types and methods of research for
advertising; techniques of preparing advertisement
for mass media and copy testing.
- MEDIA MANAGEMENT
Significant issues in the
management of print, broadcast and web media;
profits and quality; media convergence, diversity,
economics and organizational behavior and communication.
|
AAFT
is the Ganga sagar of Film Trade in India; they
are the supplier of talent to the industry.
