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People of all ages across the
world make use of radio and television extensively.
Radio and television broadcasting being instantaneous
in nature and pervasive in reach, are very powerful
means of, entertaining, informing and educating
the masses. The process of conveying the contents
of radio and television presentations commonly known
as broadcasting, is akin to sowing seeds and we
must keep in mind that as we sow so we will reap.
There are long term consequences of broadcasting
and, therefore, time must be devoted to their study.
Radio and television are already established areas
of study in the institutions of higher learning
in many countries of the world.
 Television
- a twentieth century invention, is a big success
story.
It may be mentioned that a picture is equal to
thousand words, moving picture have a magical
effect on the human mind and seeing is indeed
believing. Television has undoubtedly brought
about profound changes in the way we live, do
our work and behave with each other. Since the
first British telecast in 1936, television has
gained maturity worldwide. By now it has a body
of knowledge and a history of how that knowledge
developed.
Radio broadcasting is a complement of television.
Together they form the electronic media. Radio
is indeed a low cost but effective medium of mass
communication eminently suited to the developing
societies. It is most useful to people outdoors;
for the visually challenged, it is a boon; it
is also an excellent means of relaying classical
and orchestral music. Due to its inherent nature,
radio unlike television, does not impose alien
values on local population very forcefully.
Radio and television as a medium of mass communication
has great merits which need to understood. Radio
and television studies are important because they
are a means of understanding, learning to make
use of and controlling these mediums of mass communication.
Beside the creative aspects the technical and
business aspects of radio and television presentations
too have to be understood by the electronic media
professionals in the making.
This course will provide the students with appropriate
knowledge necessary skills and prepare them for
a successful career in the sunshine electronic
media industry. Men and women with a graduate
degree from a recognized Indian or foreign university
and who may be interested in understanding the
electronic media and how it is going to the transformed
in the twenty first century with a view to providing
good radio and television fare to the masses are
welcome to enroll in MA in Radio & Television
Studies course of Asian School of Media Studies
degree granted by Punjab Technical University.
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AAFT
is the Ganga sagar of Film Trade in India; they
are the supplier of talent to the industry.
