Television and Radio Broadcasting:
History and current perspectives;
Television and Radio as a means of mass communication
Mass Communication: Process and
effects of mass communication; Methodologies
of mass communication research, understanding
the audience.
Ethics for Television and Radio Broadcasting:
Freedom of expression in mass communication;
challenges of producing responsive and responsible
television and radio programmes.
Television and Radio Genres: Entertainment,
information and education in television and
radio; classification of television and radio
programmes. Such as dramas, soaps, serials,
game shows, covering sports, music album &
music videos, designing broadcast material
for pre-school, school, college and university
level students.
Special Issues in Television and Radio
Broadcasting: Social, religious and cultural
issues; images of women, children and minorities
in radio and television.
Writing for Radio Broadcasting: The
techniques of writing for radio broadcasting.
Development Skills for Radio Broadcasting:
Structured practicals in the creative use
of microphone, handling sound mixing consoles
and recorders; application of audio softwares
in sound recording;
Production of audio recordings and radio
programmes for Radio Broadcasting: Graded
exercises in the production of various type
of spoken words and musical programmes for
the music industry and broadcasting.
Writing for Television: Technique
of screen writing; developing stories; creating
characters; writing scenes; screenplays and
dialogues; preparing the shooting script;
adapting novels for the screen presentation.
Development of skills for TV Presentation:
Structured practicals in Acting & Presentation,
Camera & Lighting Techniques; Video Editing
& Sound Recording; Producing & Directing.
Television Journalism: Electronics
news gathering; technique of writing to visuals;
production of news; art of interviewing people.
Television Documentary: Technique
of producing information type of programmes
for the screen, the television documentary.
Production of Television Programmes:
Graded exercises in the production of
video and various type of television programmes.
Advertising and Public Relations:
Advertising as an economic force and a cultural
form of representation, techniques of producing
advertising clips for the radio and television;
public relations a business and societal force.
The New Media: Personal computer
as a tool for generating graphics and animation
for screen presentation; the internet; the
multimedia.
National Media Policy: Regulations
and funding of the electronic media; community,
public service and commercial broadcasting
concepts.
Broadcast Management: Financial,
human resources, legal, marketing and strategic
issues relating to management of radio and
television production houses and broadcasting
stations; satellite radio and television channels
and cable TV networks; effective scheduling
of radio and television programmes.
AAFT
is the Ganga sagar of Film Trade in India; they
are the supplier of talent to the industry.
