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1. Advertising: An overview
2. Mass Communication: Theory & Research
3. Conventional Advertising & Advertising Agencies.
4. Modern Advertising and Modern Advertising Agencies
5. Advertising Models and Strategies
6. The Art of Oral, Written and Visual Communication
7. Elements of Print, Radio, Television and Internet Advertising
8. Advertising and Public Relations
9. The Advertisement Copy
10. Still Photography for Advertising
11. The art and craft of Copywriting for the Print Medium – Newspapers
and Magazines
12. Still Photography: Theory & Practice
13. The art and craft of Radio Advertising
14. The Sound Studio: Theory & Practice
15. The art and craft of Television Advertising
16. Television Camera & Lighting Techniques : Theory & Practice
17. Video Editing: Theory & Practice
18. 2D/3D Television Graphics and Animation: Theory & Practice
19. Extensive exercises on the production of Advertisement for
Newspaper and Magazines
20. Extensive exercises in the production of Radio Advertisement
21. Extensive exercises in the production of Television Advertisement
22. Extensive exercises in the production of Advertisements for the Internet |