AAFT School of Advertising and public relation is a premier Indian institute of media and advertising and public relation representing the liberal arts of the 21st century. This Institute has one of the largest college-level combinations of media-sector programmers in northern India. AAFT integrates academic study with hands-on exploration in media-making. The School is simultaneously academic and pragmatic. It roots production in research and critical analysis, while incorporating the creative potential of media scholarship. We create a place that provides “consumer education for the minds and emotions of the audience for all media”. AAFT School of advertising and public relation is a logical home for the media center with a history of progressive education.