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1. Why study Public Relations & Advertising in ASMS?

AMS is a perfect landscape to learn and hone your skills in the field of media and communication. It helps to develop a taste in advertising and public relations as a career and passion and also offers an in- depth knowledge on Copywriting, Visualization, Account Planning, Media Planning-buying and selling, Audience Measurement, Economic & Business analysis of media, Managing consumption and production of media, New Media: Production and Consumption, Social Media Strategy & Innovation in Media Industries.

2. Does the course meet industry standards?

It is a comprehensive programme which aims to equip trainees to understand the burgeoning media industry. It is good mix of aesthetic appreciation and strategic thinking is central to this programme and leveraging industry support, is key in this scheme of learning.

3. How often do we get a chance to meet and interact with industry experts?

Cutting-edge professionals are on the regular panel as academicians who are not only advisors of designing and constantly upgrading the curriculum as per industry trends but also have been teaching and mentoring students.

4. What is the USP of this course?

The programme has been designed such that our students are ‘industry ready’ and on the go. Two Internships & Two Research based term projects are the USPs of this programme.

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