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Diploma in Advertising & Brand Communication

Diploma in Advertising & Brand Communication

Advertising is a form of mass communication, a potent marketing tool and an instrument of business. It is any form of non-personal presentation of ideas, goods and services through the print and electronic media or the new media such as blogs, websites or text messages. Advertisements basically is a form of persuasive communication including marketing communication which forms the bulk of advertising, with the public.

  • Perfect landscape for PR & Events in the field of media and communication
  • Learn to understand nuances of people’s attitude that help build mutual relations and understanding between an organization and its public
  • Trained to present every stakeholder in the best light, starting with themselves
  • A comprehensive programme equips trainees to understand the burgeoning media industry
  • In-depth knowledge on Media Planning-buying and selling, Audience Measurement, Economic & Business analysis of media, Managing consumption and production of media, New Media: Production and Consumption, Social Media Strategy&Innovation in Media Industries
  • Two Internships & Two Research based term projects are the USPs of this programme

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