Training Pedagogy

Advertising & Brand Communication

Training Pedagogy

  • We conduct intensive training where students receive deep insights on advertising.
  • Students work in close association with our faculty members who are known for their work within the industry.
  • Students go for on-site field trips where they work with the professionals. It is the best example of how our students practice what they are taught in theory classes.

Value Additions & training in inter-disciplinary domains

  • Students choose to specialize in any of their respective areas of interest-Creatives, Client Servicing and Account Planning.
  • Students also get the opportunity to indulge into healthy debates and introspect into the field of Cultural Studies.
  • During the course of building portfolios, our students also understand and practice the nitty-gritty of production.

Public Relations & Events

Training Pedagogy

  • The students undergo a mix of theoretical and practical training. They are assigned to work on live college events to get a taste of the way the industry work.
  • Mock sessions like a Press Launch or Press Conference is conducted to give them a fair idea of how an actual session is conducted.
  • Industry oriented case study based Research projects are assigned to students each semester to condition them with changing trends in the field.

Value Additions & training in inter-disciplinary domains

  • With a curriculum spanning Public Relations and Advertising, our students learn the nuances of Communication Management.
  • They gain practical know-how through live debates, in class case studies and mock press conferences and event planning.
  • Screening of important corporate films, documentaries and films on leaders and events, opens up the student to the world.
  • With exposure to diverse fields like Sports, Fashion, Events, Public Relations and Marketing, our students are expected to be placed with top firms in the country in their domain.