Build your career in Advertising with India's premier creative institution

33+ Years

in Creative
Education

14 LPA

Highest CTC
Offered

37K+

Global Alumni
Network

2800+

Top
Recruiters

Program Details

2026

Batch

1/2-year

Duration

10+2/UG

Eligibility Criteria

5 days/week

Course Mode

Why Choose the School of Advertising, PR, & Events?

Step into the fast-paced world where powerful ideas drive brands, creative storytelling builds consumer trust, and strategic communication shapes market impact. At the School of Advertising, PR & Events, you’ll learn how to conceptualize persuasive campaigns, craft brand identities, analyze audiences, and build communication narratives that influence perception. With a strong focus on advertising strategy, creative development, and digital-first thinking, our programs prepare you to become a confident communicator, insightful brand thinker, and industry-ready advertising professional.

    Key Highlights

  • Hands-on advertising projects, campaign simulations, copywriting drills, and creative strategy workshops
  • Opportunities for internships, mentorship, and live project exposure with top advertising agencies, digital marketing firms, and brand consultancies
  • Access to a strong network of advertising strategists, brand planners, creative directors, media planners, and communication leaders
  • Masterclasses from industry experts in advertising, digital communication, content strategy, and brand experience design
  • Real-client campaign work through in-house advertising and communication setups
  • Exposure to brand strategy, digital content creation, media planning, corporate communication & influencer-led campaigns
  • Portfolio development through ad campaigns, creative concepts, brand plans, digital content pieces, and media strategy projects

    Additional Features

  • Industry-driven curriculum focused on advertising strategy, consumer insights, digital communication, and brand storytelling
  • Fully equipped creative labs for audio production, video creation, editing, and campaign development
  • Weekly industry interactions, agency visits, live briefs, and critique sessions
  • Skill-building in copywriting, brand strategy, social media marketing, digital media planning, and creative execution
  • Collaborations with leading advertising agencies, creative studios, production houses, and brand teams
  • 100% placement assistance with portfolio grooming and communication training
  • In-house advertising & content studio for real-world campaign experience

Our Alumni Work at

Dedicated Career Resource Cell to help find your dream company with our partner recruiters across the globe.

Our Alumni Work at

Dedicated Career Resource Cell to help find your dream company with our partner recruiters across the globe.

Which Course Fits You Best?

Diploma / PG Diploma in Advertising and Brand Communication (1 Year)

Choose this program if you want to build strong foundational skills in advertising, branding, digital marketing, and client servicing—ideal for careers such as advertising executive, copywriter, digital marketing associate, or client servicing executive.

M.A. in Advertising and Brand Communication (2 Years)

Choose this program if you want to shape brand identities and campaigns through creative and strategic communication—ideal for careers such as brand manager, media planner, social media manager, content strategist, or campaign manager.

Explore our expertly crafted curriculum.

Program Learning Opportunities

Diploma/PG Diploma in Advertising and Brand Communication (1 Year)
Semester 1: Fundamentals of Advertising Principles
  • Organizational Management
  • Marketing Management Practices
  • Principles of Branding
  • Corporate Communication
  • Advertising Principles and Practices
  • Fundamentals of Photography
  • Corporate Communication
  • Digital and Social Media Marketing
  • Account Planning and Client Services
  • Creative Strategy - Planning and Development
  • Introduction to Communication and Media Industries
  • Strategic Brand Communication
PG Diploma in Advertising and Brand Communication (1 Year)
Semester 1
  • Introduction to Media and Communications industries
  • Understanding global dimensions of communication and media
  • Knowing laws and ethics that govern, restricts as well as provide better work environment to media professionals.
  • Understanding management practices in context of public and private institution.
  • Understanding global marketing scenario
  • Introduction to Still Photography
  • Term project
  • Learning the concept of advertising and its forms with the help of case studies
  • Understanding the concept of Visual thinking, observation and creativity
  • Learning the basic elements of graphic and advertising design
  • Understanding consumer behavior and their decision making process
  • Learning about various designing and video editing software
  • Term project
M.A. in Advertising and Brand Communication (2 Years)
Semester 1: Principles of Branding and Communication
  • Organizational Management
  • Marketing Management
  • Principles of Branding
  • Corporate Communication
  • Advertising Principles and Practices
  • Fundamentals of Photography
  • Consumer Behaviour
  • Digital and Social Media Marketing
  • Fundamentals of Design Technology
  • Creative Strategy - Planning and Development
  • Introduction to Communication and Media Industries
  • Strategic Brand Communication
  • Advertising Film Production, Scheduling and Post Production
  • Account Planning and Client Servicing
  • Research Methodology in Advertising
  • Creative Strategy—Execution and Evaluation
  • Media Planning and Strategy
  • Industry Project Report
  • Research Dissertation
Diploma/PG Diploma in Adv. & Brand Communication
Semester 1: Fundamentals of Advertising Principles
  • Organizational Management
  • Marketing Management Practices
  • Principles of Branding
  • Corporate Communication
  • Advertising Principles and Practices
  • Fundamentals of Photography
  • Corporate Communication
  • Digital and Social Media Marketing
  • Account Planning and Client Services
  • Creative Strategy - Planning and Development
  • Introduction to Communication and Media Industries
  • Strategic Brand Communication
Semester 1
  • Introduction to Media and Communications industries
  • Understanding global dimensions of communication and media
  • Knowing laws and ethics that govern, restricts as well as provide better work environment to media professionals.
  • Understanding management practices in context of public and private institution.
  • Understanding global marketing scenario
  • Introduction to Still Photography
  • Term project
  • Learning the concept of advertising and its forms with the help of case studies
  • Understanding the concept of Visual thinking, observation and creativity
  • Learning the basic elements of graphic and advertising design
  • Understanding consumer behavior and their decision making process
  • Learning about various designing and video editing software
  • Term project
Semester 1: Principles of Branding and Communication
  • Organizational Management
  • Marketing Management
  • Principles of Branding
  • Corporate Communication
  • Advertising Principles and Practices
  • Fundamentals of Photography
  • Consumer Behaviour
  • Digital and Social Media Marketing
  • Fundamentals of Design Technology
  • Creative Strategy - Planning and Development
  • Introduction to Communication and Media Industries
  • Strategic Brand Communication
  • Advertising Film Production, Scheduling and Post Production
  • Account Planning and Client Servicing
  • Research Methodology in Advertising
  • Creative Strategy—Execution and Evaluation
  • Media Planning and Strategy
  • Industry Project Report
  • Research Dissertation

Tools That You Will Master

Tools That You Will Master


Student Projects

This program offers hands-on training in brand communication. From campaign planning and media coordination to event production and audience engagement. Students develop the skills to design integrated communication solutions that strengthen brand identity and visibility.

Top Placements

Ishita Jain

Primar Partners

Rashi Jain

Primar Partners

Tanushree

Elects Media

Srishti Sharma

Bizgurukul

Kaanchi Chawala

Elects Media

Nitanshi Mittal

Sangarsh Foundation

Shagun Singh Jamwal

The Wedding Mantra

Sakshi Tandon

The Thinking Hat

Sarthak Tyagi

Bizgurukul

Shivani Gupta

Venue Look

Sourabh Negi

Smart Agri Post

Kajal Sahani

Emoha

Vaibhav Sharma

INCL

Vanshika Manuja

Bloom Brain

Vanshika Goel

Weddingz Mantra


Industry Dean

Prahlad Kakkar

Industry Dean

Prahlad Kakkar

Prahlad Kakkar, an Indian ad film director best known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, innovation, and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards, including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes.

What this means for you

  • Access to 48+ hours of in-person learning
  • 6 Masterclasses to expand your creative horizon

Veteran Teaching Faculty

AAFT boasts of a highly qualified and experienced team of professors who hold impeccable industrial acumen after having led successful careers in their respective fields.

Akanksha Singh

Dean

Akanksha Singh is a seasoned media educator with 14 years of experience in teaching, training, and curriculum development .... across advertising, public relations, events, copywriting, digital media, public speaking, creative writing, and storytelling. A PhD scholar from Sharda University, her research explores digital media, gender studies, sustainability, storytelling, and digital participatory culture. She has developed e-learning modules for KSOU and published extensively in Scopus, ABDC, Springer, and UGC-listed journals. With prior academic roles at Amity University and Galgotias University, she brings academic depth, industry relevance, and strong leadership to the school, fostering a learning environment rooted in creativity, communication excellence, and industry readiness.

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Mr. Lovejeet Singh

Assistant Professor

Lovejeet Singh brings over 10 years of professional experience—including nine years in photography, cinematography, graphic .... design, and multimedia editing. With a master’s degree in journalism, he has collaborated with brands such as Fila, Mango, and New Balance and covered more than 50 international weddings. Now in academia, he mentors students in advertising, design, and visual communication, emphasizing creativity and hands-on industry exposure.

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Ms. Anisha Thakur

Deputy HOD

Dr. Anisha Thakur has 7 years of experience in media and communication studies and has worked with All India Radio, Bates Chi & .... Partners (Ogilvy), PTI, and Gyanvani (IGNOU). She represented India at an International Conference at the University of London, where she also managed PR for the event. With a PhD in Media and Communication Studies, she specializes in advertising, public relations, presentation skills, and convergence culture. Her academic and industry experience helps students gain both theoretical depth and practical clarity.

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Ms. Sakshi Kichlu

Assistant Professor

With 9 years of academic and industry experience, Sakshi Kichlu is an expert in advertising, influencer marketing, persuasive .... communication, and digital consumer behavior. Currently pursuing her PhD in Journalism and Mass Communication, she integrates research-driven insights, strategic communication approaches, and industry-focused projects into her teaching. She actively participates in academic conferences and mentors students across advertising and digital strategy.

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Mr. Ayush Bhardwaj

Assistant Professor

Ayush Bhardwaj is a communication strategist and media educator with 4 years of experience across academia and industry. His .... expertise spans public relations, digital media, audio production, advertising, event management, and film appreciation. He has conducted workshops on AI in education, visual storytelling, cinema as pedagogy, and Indian knowledge systems. His teaching focuses on bridging traditional media concepts with the needs of a digital-first generation.

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Dr. Manav Sharma

Assistant Professor & Academic Coordinator

Dr. Manav Sharma holds a PhD in Mass Communication and brings 7 years of experience in academia and media research. He has .... published nine papers in Scopus and UGC CARE-listed journals. His areas of expertise include media studies, new media technologies, digital communication, and journalism. Recipient of the Best Debut Teacher Award (2022) and the Research & Skill Development Award (2022), he is known for his dynamic, student-centered teaching style.

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Dr. Akriti Dhoundiyal Badola

Assistant Professor

Dr. Akriti Dhoundiyal Badola is a communication specialist with 7.5 years of academic and industry experience. She teaches .... advertising, public relations, social media strategy, and communication studies. She has supervised multiple student dissertations, collaborated with the Public Relations Council of India, anchored major events, and led social media communication for institutions. Her teaching blends theory with rigorous, industry-driven application.

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Confused about where to start?

How to Apply?

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Registration

Fill out the form mentioned above.

Personal Interaction

Our experts will help find the perfect program for you.

Application

Submit the application form to initiate your enrollment.

Reservation

Submit the course fee to reserve your seat.

Enrollment

Finalize your enrollment to begin your creative journey.

-----

Registration

Fill out the form mentioned above.

-----

Personal Interaction

Our experts will help find the perfect program for you.

-----

Application

Submit the application form to initiate your enrollment.

-----

Reservation

Submit the course fee to reserve your seat.

Enrollment

Finalize your enrollment to begin your creative journey.

Frequently Asked Questions

1. How does AAFT’s Advertising program prepare students for today’s digital-first advertising ecosystem?
  • AAFT integrates AI-driven branding, programmatic media buying, social analytics, content strategy, and integrated marketing communication into the curriculum. Students work on omnichannel campaigns that combine traditional media with digital platforms like Meta Ads, Google Ads, influencer marketing, and branded content — preparing them for the actual workflow of modern agencies.
  • Yes. Every semester requires students to complete real campaign projects — including brand strategy decks, visual ads, digital campaigns, copy-based creatives, case-study presentations, and video commercials. By graduation, each student has a curated portfolio aligned with global agency standards (Ogilvy, Dentsu, W+K, Leo Burnett), enhancing employability and internships.
  • Students get exposure to live briefs, brand collaborations, and industry events like ad film festivals, Young Lions-style competitions, digital hackathons, and marketing innovation challenges. AAFT also invites leaders from top agencies for masterclasses, critique sessions, and portfolio reviews.
  • Creativity is built through brainstorming labs, rapid-copywriting drills, visual concepting sessions, critique circles, and structured creative frameworks like Big Idea development, AIDA, brand archetypes, semiotics, and storytelling models. Students are assessed on originality, strategic relevance, problem-solving, design thinking, and execution quality—mirroring agency evaluation patterns.
  • AAFT’s Advertising faculty includes active professionals from creative agencies, digital firms, production houses, and brand consultancies. Students learn in a practical ecosystem with access to in-house media studios, editing labs, photography floors, production teams, and content creation units — enabling end-to-end ad campaign execution under one roof.