AI in Marketing Foundations
Strategy, research & intelligence
- AI-assisted market & keyword research using tools such as SEMRush, Keyword Planner, and Google Search Console — moving from “keywords” to real demand and intent.
- Audience & demand discovery with platforms like AnswerThePublic, LSIgraph, Google Trends and Google Alerts — to spot what people are searching for, why, and how it’s changing.
- Competitive & SERP intelligence supported by tools like MozBar and SEMRush (content gaps, competitor moves, visibility opportunities).
- AI prompting frameworks for marketing thinking using ChatGPT / Claude — for sharper positioning, meta tags, outlines, and structured strategy inputs (without replacing fundamentals).
Mapped to core subjects:
Search Engine Optimization · Fundamentals of Digital Marketing · Market Research & Analytics · Brand Strategy & Positioning
Outcome: Learn how marketers decide before they execute — with AI speeding up research, not replacing it.


















