Build your career in PR and Events with India's premier creative institution

33+ Years

in Creative
Education

14 LPA

Highest CTC
Offered

37K+

Global Alumni
Network

2800+

Top
Recruiters

Program Details

2026

Batch

2/3-year

Duration

10+2/UG

Eligibility Criteria

5 days/week

Course Mode

Why Choose the School of Advertising, PR, & Events?

Step into the exciting world where experiences create impact and every moment is crafted with purpose. You’ll learn how to design, plan, and execute standout events—from corporate shows and concerts to brand activations and weddings in an ecosystem where over 2000 events have been hosted. Along with essential PR skills to promote and manage these experiences, our program gives you the creativity, strategy, and hands-on training needed to become a dynamic event professional ready for the industry.

    Key Highlights

  • Opportunities for internships, mentorship, and live industry exposure across top advertising agencies, PR firms, and event companies
  • Hands-on projects, campaign simulations, PR writing exercises, and event productions
  • Access to a strong network of advertising strategists, PR professionals, media planners, and event specialists
  • Participation in workshops and masterclasses led by experts in advertising, digital media, PR, and experiential marketing
  • Real-client projects through in-house PR and event setups
  • Exposure to branding, content creation, media planning, corporate communication & influencer-led campaigns
  • Portfolio-building through ad campaigns, PR plans, event concepts, and digital content projects

    Additional Features

  • Industry-centric curriculum focused on advertising strategy, PR planning, digital strategy, and event management
  • Fully equipped studios for audio production, video creation, editing, and campaign development
  • Weekly industry interactions, seminars, and live brief challenges
  • Skill development in copywriting, brand strategy, social media marketing, and event execution
  • Collaboration with leading agencies, production houses, brand teams & corporate partners
  • 100% placement assistance with pre-interview grooming and communication training
  • In-house PR and event agency experience for on-the-ground learning

Learn Through India's Biggest Live Experiences

AAFT students at the School of Advertising, PR & Events get direct access to Wizcraft International's working professionals, who bring the real industry into your learning from semester one.

Wizcraft is associated with some of India’s most recognised live experiences, including IIFA Awards, Filmfare Awards, large-format brand events, national celebrations, and entertainment-led productions. For students, this means learning directly from professionals who understand what it takes to deliver high-pressure, high-visibility events.

Real Industry Exposure

What This Means For You

Industry Sessions

Masterclasses Built Around Real Decisions

Not lectures about events conversations about what actually happens. Budget pressures, client pivots, last-minute stage changes, and how the best in the business handle them.

On-Ground Access

Step Into a Live Event Environment

You won't just hear about production day you'll be there. Field visits take students into real event environments, guided by the same professionals executing them.

Portfolio Work

Briefs That Mirror the Real Industry

Work on event concepts and PR plans drawn from real scenarios. The kind of work that gives your portfolio weight and gives interviewers something to actually talk about.

Pressure Training

Simulate What the Industry Throws at You

Vendors drop out. Timelines collapse. Clients change their minds at midnight. Practise navigating it all before it counts in simulations designed by people who've lived through it.

Career Connect

Internship Pathways

High-performing and eligible students may be considered for internship opportunities, helping them take the first step into India’s professional events ecosystem.

Industry Fluency

Graduate Knowing How the Industry Thinks

Agencies. Brands. Artists. Vendors. Media crews. Understand how all of them work together and walk into your first job already speaking the language.

16+
Industry-led sessions
5+
Expert Mentors
All
PR & Events Programs
360o
Event Exposure

Skills You Build Through This Exposure

Event Concept Planning Production Coordination PR Strategy Client Brief Decoding Vendor Management Run-of-Show Planning Media & Guest Coordination On-ground Operations

Wizcraft Professionals Students May Learn From

Sushma Gaikwad
Wizcraft International
Mr. Pramod Gaikwad
Wizcraft International
Saikat Chakraborty
Wizcraft International
Suchitra Ravichandran
Wizcraft International
Anukriti Prabha
Wizcraft International

Train with the people who produce India's biggest events.

Explore AAFT School of Advertising, PR & Events and start building industry-ready confidence from day one.

Apply Now

Our Alumni Work at

Dedicated Career Resource Cell to help find your dream company with our partner recruiters across the globe.

Our Alumni Work at

Dedicated Career Resource Cell to help find your dream company with our partner recruiters across the globe.

Which Course Fits You Best?

B.A. in Event Management (3 Years)

Choose this program if you want to plan and manage events across corporate, social, entertainment, and digital sectors—leading to careers like event manager, wedding planner, event publicist, or brand & marketing executive.

M.A. in PR & Event Management (2 Years)

Choose this program if you want advanced expertise in event strategy, production, logistics, and crisis communication—preparing you for roles like Senior Event Manager, Event Strategist, Production Lead, or PR & Crisis Communication Executive.

Explore our expertly crafted curriculum.

Program Learning Opportunities

B.A. in Event Management
Semester 1: Introduction to Event Management
  • Event Industry—Concepts and Approaches
  • Marketing Management Practices
  • Financial Literacy in Events
  • Corporate Communication
  • Organization Management
  • Fundamental of Design Technology
  • Event Production and Crew Management
  • Writing Skills for Communication
  • Digital Events Planning
  • Venue Concepts and Operations
  • Advertising Principles and Practices
  • Fundamentals of Photography
  • Branding of Events
  • Personality Development and Soft Skills
  • Marketing Research Methodologies
  • Fundamentals of Video Editing
  • Event Campaigning and Marketing
  • Event Logistics
  • Consumer Behavior
  • Public Relations in Events
  • Event Resource Management
  • Event Hospitality and Law
  • Event Crisis Management
  • Digital and Social Media Marketing
  • Special Events
  • Sound and Video Production
  • Vendor Management
  • Entrepreneurship and Innovation in Events
  • Event Portfolio Design
  • Research Dissertation
  • Industry Project Report
M.A. in PR & Event Management
Semester 1: Fundamentals of Corporate Communication
  • Corporate Communication
  • Event Industry - Concepts and Approaches
  • Public Relations - Concepts and Approaches
  • Fundamentals of Photography
  • Marketing Management
  • Organizational Management
  • PR and Event Crisis Management
  • Term Project
  • Introduction to Communication and Media Industries
  • Consumer Behaviour
  • Digital and Social Media Marketing
  • Fundamentals of Design Technology
  • Strategic Public Relations
  • Event Logistics
  • Event Production and Crew Management
  • Financial Literacy in Event Management
  • Public Relation Campaign and its Social Impact
  • Research Methodology in Media
  • Research Dissertation
  • Industry Project Report
B.A. in Event Management
Semester 1: Introduction to Event Management
  • Event Industry—Concepts and Approaches
  • Marketing Management Practices
  • Financial Literacy in Events
  • Corporate Communication
  • Organization Management
  • Fundamental of Design Technology
  • Event Production and Crew Management
  • Writing Skills for Communication
  • Digital Events Planning
  • Venue Concepts and Operations
  • Advertising Principles and Practices
  • Fundamentals of Photography
  • Branding of Events
  • Personality Development and Soft Skills
  • Marketing Research Methodologies
  • Fundamentals of Video Editing
  • Event Campaigning and Marketing
  • Event Logistics
  • Consumer Behavior
  • Public Relations in Events
  • Event Resource Management
  • Event Hospitality and Law
  • Event Crisis Management
  • Digital and Social Media Marketing
  • Special Events
  • Sound and Video Production
  • Vendor Management
  • Entrepreneurship and Innovation in Events
  • Event Portfolio Design
  • Research Dissertation
  • Industry Project Report
Semester 1: Fundamentals of Corporate Communication
  • Corporate Communication
  • Event Industry - Concepts and Approaches
  • Public Relations - Concepts and Approaches
  • Fundamentals of Photography
  • Marketing Management
  • Organizational Management
  • PR and Event Crisis Management
  • Term Project
  • Introduction to Communication and Media Industries
  • Consumer Behaviour
  • Digital and Social Media Marketing
  • Fundamentals of Design Technology
  • Strategic Public Relations
  • Event Logistics
  • Event Production and Crew Management
  • Financial Literacy in Event Management
  • Public Relation Campaign and its Social Impact
  • Research Methodology in Media
  • Research Dissertation
  • Industry Project Report

Tools That You Will Master

Tools That You Will Master


Student Projects

The curriculum of our Event Management course is designed to provide students with extensive hands-on experience in planning and executing various aspects of events, such as creating event proposals, designing themes, managing logistics, coordinating with vendors, crafting promotional materials, and executing live events.

Top Placements

Ishita Jain

Primar Partners

Rashi Jain

Primar Partners

Tanushree

Elects Media

Srishti Sharma

Bizgurukul

Kaanchi Chawala

Elects Media

Nitanshi Mittal

Sangarsh Foundation

Shagun Singh Jamwal

The Wedding Mantra

Sakshi Tandon

The Thinking Hat

Sarthak Tyagi

Bizgurukul

Shivani Gupta

Venue Look

Sourabh Negi

Smart Agri Post

Kajal Sahani

Emoha

Vaibhav Sharma

INCL

Vanshika Manuja

Bloom Brain

Vanshika Goel

Weddingz Mantra


Industry Dean

Prahlad Kakkar

Industry Dean

Prahlad Kakkar

Prahlad Kakkar, an Indian ad film director best known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, innovation, and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards, including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes.

What this means for you

  • Access to 48+ hours of in-person learning
  • 6 Masterclasses to expand your creative horizon

Veteran Teaching Faculty

AAFT boasts of a highly qualified and experienced team of professors who hold impeccable industrial acumen after having led successful careers in their respective fields.

Akanksha Singh

Dean

Akanksha Singh is a seasoned media educator with 14 years of experience in teaching, training, and curriculum development .... across advertising, public relations, events, copywriting, digital media, public speaking, creative writing, and storytelling. A PhD scholar from Sharda University, her research explores digital media, gender studies, sustainability, storytelling, and digital participatory culture. She has developed e-learning modules for KSOU and published extensively in Scopus, ABDC, Springer, and UGC-listed journals. With prior academic roles at Amity University and Galgotias University, she brings academic depth, industry relevance, and strong leadership to the school, fostering a learning environment rooted in creativity, communication excellence, and industry readiness.

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Mr. Lovejeet Singh

Assistant Professor

Lovejeet Singh brings over 10 years of professional experience—including nine years in photography, cinematography, graphic .... design, and multimedia editing. With a master’s degree in journalism, he has collaborated with brands such as Fila, Mango, and New Balance and covered more than 50 international weddings. Now in academia, he mentors students in advertising, design, and visual communication, emphasizing creativity and hands-on industry exposure.

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Ms. Anisha Thakur

Deputy HOD

Dr. Anisha Thakur has 7 years of experience in media and communication studies and has worked with All India Radio, Bates Chi & .... Partners (Ogilvy), PTI, and Gyanvani (IGNOU). She represented India at an International Conference at the University of London, where she also managed PR for the event. With a PhD in Media and Communication Studies, she specializes in advertising, public relations, presentation skills, and convergence culture. Her academic and industry experience helps students gain both theoretical depth and practical clarity.

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Ms. Sakshi Kichlu

Assistant Professor

With 9 years of academic and industry experience, Sakshi Kichlu is an expert in advertising, influencer marketing, persuasive .... communication, and digital consumer behavior. Currently pursuing her PhD in Journalism and Mass Communication, she integrates research-driven insights, strategic communication approaches, and industry-focused projects into her teaching. She actively participates in academic conferences and mentors students across advertising and digital strategy.

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Mr. Ayush Bhardwaj

Assistant Professor

Ayush Bhardwaj is a communication strategist and media educator with 4 years of experience across academia and industry. His .... expertise spans public relations, digital media, audio production, advertising, event management, and film appreciation. He has conducted workshops on AI in education, visual storytelling, cinema as pedagogy, and Indian knowledge systems. His teaching focuses on bridging traditional media concepts with the needs of a digital-first generation.

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Dr. Manav Sharma

Assistant Professor & Academic Coordinator

Dr. Manav Sharma holds a PhD in Mass Communication and brings 7 years of experience in academia and media research. He has .... published nine papers in Scopus and UGC CARE-listed journals. His areas of expertise include media studies, new media technologies, digital communication, and journalism. Recipient of the Best Debut Teacher Award (2022) and the Research & Skill Development Award (2022), he is known for his dynamic, student-centered teaching style.

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Dr. Akriti Dhoundiyal Badola

Assistant Professor

Dr. Akriti Dhoundiyal Badola is a communication specialist with 7.5 years of academic and industry experience. She teaches .... advertising, public relations, social media strategy, and communication studies. She has supervised multiple student dissertations, collaborated with the Public Relations Council of India, anchored major events, and led social media communication for institutions. Her teaching blends theory with rigorous, industry-driven application.

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Confused about where to start?

How to Apply?

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Registration

Fill out the form mentioned above.

Personal Interaction

Our experts will help find the perfect program for you.

Application

Submit the application form to initiate your enrollment.

Reservation

Submit the course fee to reserve your seat.

Enrollment

Finalize your enrollment to begin your creative journey.

-----

Registration

Fill out the form mentioned above.

-----

Personal Interaction

Our experts will help find the perfect program for you.

-----

Application

Submit the application form to initiate your enrollment.

-----

Reservation

Submit the course fee to reserve your seat.

Enrollment

Finalize your enrollment to begin your creative journey.

Frequently Asked Questions

1. What is the duration of the B.A. in Event Management program?
  • The B.A. in Event Management is a 3-year undergraduate program designed to build strong foundational, managerial, and practical event execution skills.
  • Graduates can work in roles such as event manager, wedding planner, corporate event coordinator, exhibition manager, event marketing executive, or public relations associate.
  • The M.A. in PR & Event Management centers on advanced event strategy, large-scale production, logistics, crisis management, budgeting, stakeholder communication, and experiential design.
  • No. Students from any undergraduate background can apply, as long as they have a strong interest in events, communication, and experiential management.
  • It focuses on event design, planning, and execution, including venue management, logistics, budgeting, client servicing, production planning, branding for events, experiential marketing, and on-ground execution for corporate, social, entertainment, and large-format events.
  • Graduates can become event managers, event planners, wedding planners, production Managers, experiential marketing executives, client servicing managers, stage managers, conference & exhibition coordinators, brand activation specialists, or work with event agencies, production houses, corporate event teams, and hospitality brands.