Hospitality and Social Media in India: Engaging with Guests and Building Brand Loyalty
In the aftermath of the pandemic, Taj Hotels in India exemplified the power of social media as a vital tool for hospitality brands. Through...
PR and Social Media Marketing: Difference in Execution
Social Media Marketing and Public Relations are considered as the most effective marketing tools to create and manage a brand image. Both exhibit immense...
Understanding the New-Age Advertising
The advertising industry has witnessed a radical change due to consumer technology advancements in the global market. It has identified and accepted the contribution...