{"id":35351,"date":"2024-10-16T07:30:03","date_gmt":"2024-10-16T07:30:03","guid":{"rendered":"https:\/\/aaft.com\/blog\/?p=35351"},"modified":"2024-10-16T07:31:12","modified_gmt":"2024-10-16T07:31:12","slug":"impact-of-technology-on-the-film-and-entertainment-industry","status":"publish","type":"post","link":"https:\/\/aaft.com\/blog\/cinema\/impact-of-technology-on-the-film-and-entertainment-industry\/","title":{"rendered":"Impact of Technology on the Film and Entertainment Industry"},"content":{"rendered":"\n<p><strong>Technology has \u2018made the grade\u2019 in all avenues today. In the film and entertainment industry, however, has it proven to be remarkable or a run-of-the mill approach? Let\u2019s find out.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/aaft.com\/blog\/cinema\/advantages-of-pursuing-filmmaking-courses\/\" target=\"_blank\" data-type=\"post\" data-id=\"33558\" rel=\"noreferrer noopener\">Film-making<\/a> in its true sense has the capability of forming narratives and cultivating stories. From the very first series of moving images and videos to what we see today on the big screen (and sizes of screens abbreviating) Cinema and its processes have come a long way. Advancements happen every other day and it leaves no stones unturned. In cinema, substantial change has happened in terms of what kind of movies are made, the techniques used and people\u2019s consumption preferences. Technology and automation has transposed the film and entertainment industry, transcending its influence across production, distribution and consumption &#8211; In this blog, we intend to take a look at how this change has come about. Keep reading further to know more.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aaft.com\/blog\/cinema\/impact-of-technology-on-the-film-and-entertainment-industry\/#1_Production\" >1. Production:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aaft.com\/blog\/cinema\/impact-of-technology-on-the-film-and-entertainment-industry\/#2_Distribution\" >2. Distribution:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aaft.com\/blog\/cinema\/impact-of-technology-on-the-film-and-entertainment-industry\/#3_Consumption\" >3. Consumption:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/aaft.com\/blog\/cinema\/impact-of-technology-on-the-film-and-entertainment-industry\/#To_sum_it_up\" >To sum it up,<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/aaft.com\/blog\/cinema\/impact-of-technology-on-the-film-and-entertainment-industry\/#Related_Blog\" >Related Blog<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Production\"><\/span><a><\/a><strong>1. Production:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bringing a movie into being is a herculean task and it is not as we perceive through our screens. Filmmaking has taken various forms now from: <strong>Digital filmmaking to the use of VR (virtual reality), AR (augmented reality) and AI (artificial intelligence)<\/strong>; we\u2019ve seen it all. How has this helped filmmaking and what are the results like?<br><br><strong>To answer the question:<\/strong><br>Costs incurred for, say, digital filmmaking are now less expensive &#8211; Investing in a digital camera, using computer softwares for editing and ease of accessibility. CGI (Computer Generated Imagery), VR and AI has now made incorporating elements into your movie making process more seamless. For instance: Ghostbusters: Afterlife 2021 is a movie that brings back all elements of the original ghostbusters including the Late. Harold Ramis\u2019s character Egon Spengler. Flawless integration of AI and CGI methods helped fans all over witness Harold on screen again.<\/p>\n\n\n\n<p>This also holds a lot of scope for newer possibilities irrespective of genres and niches. One may assume AI and special effects are subjected to the scientific, action and mystery bracket of movies, however, you will be surprised to know the endless probability of incorporating new age technologies in movie production and how it also offers more career opportunities for film aspirants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Distribution\"><\/span><a><\/a><strong>2. Distribution:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An evening after work you sit down with a cup of coffee to watch your favorite TV show or a new movie. A few years back, this probably would have looked like this: Making note of the TV schedule in the paper, checking which channel would air what show and making sure you have those channels or heading to the movie theatre and hoping for a ticket to watch a blockbuster.<\/p>\n\n\n\n<p>Today work, coffee and sitting down would probably be the same, however: You\u2019ll sign in to a streaming platform or would have to choose between one of the OTT service providers, skim through a gazillion shows and movies and finally choose one.<\/p>\n\n\n\n<p>Movie distribution has transmuted into such sonorous options making viewing experiences something entirely different. \u2018What channel?\u2019 has now turned into \u2018What\u2019s it on Netflix or Prime?\u2019 and production houses, filmmakers, storytellers alike have adapted to these changing times.<\/p>\n\n\n\n<p>Television sets now come with inbuilt mechanisms to stream shows and movies at the comfort of your home. The pandemic witnessed the rise of filmmakers adopting and revitalizing scripts only for it to work out for the \u201cOTT audience\u201d. Each of these movies or snippets would end up being trends, leading to people taking it up across the globe &#8211; recognition is no longer a far fetched dream.<\/p>\n\n\n\n<p>How fascinating it is to know that technology and cinema has contributed to global acceptance, communities and more opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Consumption\"><\/span><a><\/a><strong>3. Consumption:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Have you noticed how when you are on a social media platform, you regularly look for specific kinds of content and maybe in an hour or so you get to see them without you looking for it? That is exactly how tailored contents and recommendation algorithms work. These algorithms are structured in ways to understand user preferences and increase user engagement. How is this related to filmmaking? Let\u2019s talk about what happens after a movie is entirely done: Promotions.<\/p>\n\n\n\n<p>Movie promotions today are more centered around social media and trends. Using a hook or a concept that is aligned to the theme of the movie, we see influencers and content creators collaborating with teams to promote movies &#8211; this requires careful analysis of audience preferences, coming up with ways to increase engagement and executing unique ideas that appeal to the audience. Leveraging social media and the power of communities has helped cinema flourish even more.<\/p>\n\n\n\n<p>Today, there is also the space and acceptance for honest reviews being shared and people\u2019s opinions being valued which is an inclusive format for people to feel closer to their love for movies. Technology has also elicited the need for making watching experiences more immersive and interactive. For instance: In popular streaming platforms, viewers get to choose how the storyline navigates with interactive options &#8211; these options also provide alternative endings and different perspectives for the same scenes. VR Goggles and Headsets also have been integrated for people to feel fully present while viewing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_sum_it_up\"><\/span><a><\/a><strong>To sum it up,<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cinema in all its glory has evolved a lot &#8211; and this is not limited to <a href=\"https:\/\/aaft.com\/blog\/cinema\/a-beginners-guide-to-post-production-for-filmmakers\/\" target=\"_blank\" data-type=\"post\" data-id=\"34547\" rel=\"noreferrer noopener\">filmmaking processes<\/a>, it is also about what comes after that. Though these might seem like miniscule changes, they have the capability of evoking cultural changes. Some of them are:<\/p>\n\n\n\n<ul>\n<li>Fan cultures and reactions &#8211; Spaces for meaningful discussions and interaction about movies<\/li>\n\n\n\n<li>Predictions and looking forward to watching a movie<\/li>\n\n\n\n<li>Varied perspectives and giving rise to review and reaction culture<\/li>\n\n\n\n<li>Movies that focus on inclusivity and representation, with special emphasis on this being the bare minimum, a very needed change and not labeling it as mere \u201ctrends\u201d<\/li>\n\n\n\n<li>Centralizing themes that are political and important to create dialogues; This has ultimately come to being due to people voicing their opinions and fighting towards social justice.<\/li>\n\n\n\n<li>Movies that talk about technology and the opportunities and obstacles of it<\/li>\n<\/ul>\n\n\n\n<p>The future for cinema looks promising and to answer the question we stated: <strong>Has it proven to be remarkable or a run-of-the mill approach? <\/strong>It in fact has been remarkable; although we must keep in mind the incongruous nature of all things if used out of despondency. Cinema and filmmaking are here to stay and will keep flourishing with no bleakness in sight.<\/p>\n\n\n\n<p>You can read more about AAFT\u2019s School of Cinema and its various programs, <a href=\"https:\/\/aaft.com\/schoolofcinema\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_Blog\"><\/span><strong>Related Blog <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/aaft.com\/blog\/cinema\/how-to-finance-your-cinema-education-tips-and-resources\/\" rel=\"noreferrer noopener\">How to Finance Your Cinema Education: Tips and Resources<\/a><\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/aaft.com\/blog\/cinema\/exploring-the-crucial-components-of-filmmaking-cinematography-and-editing\/\" rel=\"noreferrer noopener\">Exploring the Crucial Components of Filmmaking: Cinematography and Editing<\/a><\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/aaft.com\/blog\/cinema\/how-to-become-a-screenwriter-tips-tools-and-techniques-for-success\/\" rel=\"noreferrer noopener\">How to Become a Screenwriter: Tips, Tools, and Techniques for Success<\/a><\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/aaft.com\/blog\/acting\/film-tv-and-theater-understanding-different-acting-genres\/\" rel=\"noreferrer noopener\">Film, TV, and Theater: Understanding Different Acting Genres<\/a><\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/aaft.com\/blog\/acting\/crafting-a-career-in-acting-how-to-become-a-successful-actor\/\" rel=\"noreferrer noopener\">Crafting a Career in Acting: How to Become a Successful Actor<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology has \u2018made the grade\u2019 in all avenues today. In the film and entertainment industry, however, has it proven to be remarkable or a run-of-the mill approach? Let\u2019s find out. Film-making in its true sense has the capability of forming narratives and cultivating stories. From the very first series of moving images and videos to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[487,827,826],"_links":{"self":[{"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/posts\/35351"}],"collection":[{"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/comments?post=35351"}],"version-history":[{"count":2,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/posts\/35351\/revisions"}],"predecessor-version":[{"id":35354,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/posts\/35351\/revisions\/35354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/media\/35352"}],"wp:attachment":[{"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/media?parent=35351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/categories?post=35351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/tags?post=35351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}