{"id":36874,"date":"2025-05-15T10:10:40","date_gmt":"2025-05-15T10:10:40","guid":{"rendered":"https:\/\/aaft.com\/blog\/?p=36874"},"modified":"2025-05-15T10:48:20","modified_gmt":"2025-05-15T10:48:20","slug":"what-is-programmatic-advertising","status":"publish","type":"post","link":"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/","title":{"rendered":"What is Programmatic Advertising? Automated Ads Explained"},"content":{"rendered":"\n<p>Have you ever searched for plain jeans and then suddenly started seeing ads for them on almost every website you visit? It might feel a bit strange, like the internet knows what you are thinking, as if your search history is following you.&nbsp; But in reality, it is smart algorithms at play, which decide which ads to show you based on your online activity. This method of automatically placing ads is known as programmatic advertising.<\/p>\n\n\n\n<p>So, what exactly is this <a href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/10-types-of-advertising-with-examples\/\" data-type=\"post\" data-id=\"36782\" target=\"_blank\" rel=\"noreferrer noopener\">modern way of advertising<\/a>? And why is it important for students interested in marketing or those planning a creative <a href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/all-about-pursuing-a-career-in-advertising\/\" target=\"_blank\" data-type=\"post\" data-id=\"33247\" rel=\"noreferrer noopener\">career in Advertising<\/a>? Let us walk you through it, step by step.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#What_is_Programmatic_Advertising\" >What is Programmatic Advertising?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#How_is_it_different_from_traditional_digital_advertising\" >How is it different from traditional digital advertising?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#How_Programmatic_Advertising_Works_Step-by-Step_Approach\" >How Programmatic Advertising Works (Step-by-Step Approach)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#Where_do_these_ads_show_up\" >Where do these ads show up?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#What_are_the_different_types_of_Programmatic_Advertisements\" >What are the different types of Programmatic Advertisements?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#Significance_of_Programmatic_Advertisements\" >Significance of Programmatic Advertisements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#How_Brands_Use_Programmatic_Ads_in_Real_Life\" >How Brands Use Programmatic Ads in Real Life<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#1_Amazon\" >1. Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#2_Times_Internet\" >2. Times Internet<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#Skills_Essential_in_Programmatic_Advertising\" >Skills Essential in Programmatic Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#Popular_tools_used_in_the_industry\" >Popular tools used in the industry<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#Career_Options_in_Programmatic_Advertising\" >Career Options in Programmatic Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-programmatic-advertising\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Programmatic_Advertising\"><\/span><a><\/a>What is Programmatic Advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It would be a dream for many of us to walk into a store where the shopkeeper already knows what we like, our budget, and past choices, and place the perfect product in front of us. So, to meet such needs and expectations, programmatic advertising was introduced.<\/p>\n\n\n\n<p>Instead of people manually deciding where to show ads, algorithms and data do the work, helping brands reach the right audience without wasting time or money.<\/p>\n\n\n\n<p>Programmatic advertising is the process of using technology to automatically buy and place digital ads across websites, apps, videos, and more. It uses AI, machine learning, and real-time data to decide which ad should be shown to which user, and all of this happens in milliseconds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_it_different_from_traditional_digital_advertising\"><\/span><a><\/a>How is it different from traditional digital advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Earlier, traditional digital ads required brands to contact websites directly, negotiate prices, and manually upload ads, which made the process slow, with limited flexibility.<\/p>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/10-types-of-advertising-with-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Types of Advertising with Examples<\/a><\/p>\n\n\n\n<p>However, now with the application of programmatic advertising, the system does the work for humans, making real-time decisions based on users\u2019 online behavior, interests, location, and even time of day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Programmatic_Advertising_Works_Step-by-Step_Approach\"><\/span>How Programmatic Advertising Works (Step-by-Step Approach)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"650\" src=\"https:\/\/aaft.com\/blog\/wp-content\/uploads\/2025\/05\/image-1.png\" alt=\"\" class=\"wp-image-36875\" srcset=\"https:\/\/aaft.com\/blog\/wp-content\/uploads\/2025\/05\/image-1.png 975w, https:\/\/aaft.com\/blog\/wp-content\/uploads\/2025\/05\/image-1-300x200.png 300w, https:\/\/aaft.com\/blog\/wp-content\/uploads\/2025\/05\/image-1-768x512.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" title=\"\"><\/figure><\/div>\n\n\n<ol type=\"1\" start=\"1\">\n<li><strong>Advertiser \u2013 <\/strong>wants to run ads for a product (like plain jeans).<\/li>\n\n\n\n<li><strong>They use a DSP (Demand-Side Platform)<\/strong> \u2013 a tool that helps them find the best ad spots.<\/li>\n\n\n\n<li><strong>The Ad Exchange <\/strong>\u2013 acts like a digital marketplace where ad spaces are auctioned.<\/li>\n\n\n\n<li><strong>The SSP (Supply-Side Platform)<\/strong> \u2013 helps websites (like news blogs or apps) sell their ad space.<\/li>\n\n\n\n<li><strong>The Publisher <\/strong>\u2013 the final platform (like a blog, app, or video site) where the ad is displayed.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_do_these_ads_show_up\"><\/span><a><\/a>Where do these ads show up?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You will find programmatic ads almost everywhere online today.<\/p>\n\n\n\n<ul>\n<li>On Instagram and YouTube videos<\/li>\n\n\n\n<li>Inside apps and games<\/li>\n\n\n\n<li>On the websites, you scroll through<\/li>\n<\/ul>\n\n\n\n<p>Example &#8211; Brands like Amazon, Netflix, and Zomato all use programmatic ads to reach their audience more effectively, and companies are looking for people who understand how it works.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"524\" src=\"https:\/\/aaft.com\/blog\/wp-content\/uploads\/2025\/05\/how-programmatic-advertising-works-1024x524.png\" alt=\"How Programmatic Advertising Works\" class=\"wp-image-36877\" srcset=\"https:\/\/aaft.com\/blog\/wp-content\/uploads\/2025\/05\/how-programmatic-advertising-works-1024x524.png 1024w, https:\/\/aaft.com\/blog\/wp-content\/uploads\/2025\/05\/how-programmatic-advertising-works-300x154.png 300w, https:\/\/aaft.com\/blog\/wp-content\/uploads\/2025\/05\/how-programmatic-advertising-works-768x393.png 768w, https:\/\/aaft.com\/blog\/wp-content\/uploads\/2025\/05\/how-programmatic-advertising-works-1536x786.png 1536w, https:\/\/aaft.com\/blog\/wp-content\/uploads\/2025\/05\/how-programmatic-advertising-works-2048x1048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>How Programmatic Advertising Works<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-advertising-definition-objectives-modern-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Advertising? Definition, Objectives &amp; Modern Strategies<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_different_types_of_Programmatic_Advertisements\"><\/span><a><\/a>What are the different types of Programmatic Advertisements?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Programmatic advertisements can be categorized into three groups.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Programmatic Advertisments<\/strong><\/td><td><strong>What is it?<\/strong><\/td><td><strong>Example<\/strong><\/td><\/tr><tr><td><strong>Real-Time Bidding (RTB)<\/strong><\/td><td>It is like an online auction. Every time a webpage loads, advertisers bid in real time to show their ad. (Often used by small brands for a wider reach)<\/td><td>A fashion brand showing retargeted ads to users who visited their website but didn\u2019t buy anything.<\/td><\/tr><tr><td><strong>Private Marketing Place (PMP)<\/strong><\/td><td>A more selective version of RTB. Only invited advertisers can join and bid on ad space. (Big brands with premium offerings)<\/td><td>A luxury watch brand chooses to show ads only on top fashion and lifestyle blogs.<\/td><\/tr><tr><td><strong>Programmatic Direct<\/strong><\/td><td>No bidding is involved. The advertiser and the publisher agree on the ad space and price ahead of time.<\/td><td>A film school promoting its course directly on a career education site with student traffic.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Significance_of_Programmatic_Advertisements\"><\/span><a><\/a>Significance of Programmatic Advertisements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By now, you have probably started to see how programmatic advertising works, but what exactly is special about this category of advertisement? What makes it better than older ways of running ads?<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Benefits<\/strong><\/td><td><strong>Why is it Beneficial?<\/strong><\/td><\/tr><tr><td><strong>Precision Targeting<\/strong><\/td><td>People don&#8217;t have to see random or boring ads. Instead, they see ads they might actually care about.<\/td><\/tr><tr><td><strong>Cost Efficiency<\/strong><\/td><td>Ads reach only the right audience, so brands can spend less money, without any unnecessary wastage.<\/td><\/tr><tr><td><strong>Audience Segmentation<\/strong><\/td><td>Viewers are grouped based on age, interest, location, etc, so brands can change their tonality accordingly.<\/td><\/tr><tr><td><strong>Scalability<\/strong><\/td><td>Brands can run ads on thousands of websites at once, and even a single ad can reach millions.<\/td><\/tr><tr><td><strong>Real-Time Feedback<\/strong><\/td><td>Brands can see what is working and what is not, and can accordingly change or fix it.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/what-is-influencer-advertising-trends-platforms-campaign-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Influencer Advertising? Trends, Platforms &amp; Campaign Ideas<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Brands_Use_Programmatic_Ads_in_Real_Life\"><\/span><a><\/a>How Brands Use Programmatic Ads in Real Life<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Okay, so now you know why programmatic advertising is becoming such a big deal. But how is it actually being used in the real world? Let us look at some simple examples from well-known companies. This will help you understand how programmatic ads work beyond just the theory.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Amazon\"><\/span><a><\/a>1. Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Amazon is one of the biggest online shopping platforms in the world. They use programmatic advertising to show video ads and native ads( native ads are ads that look like regular content) on many websites and apps.<\/p>\n\n\n\n<p><strong>What it does<\/strong> &#8211; The system helps Amazon know what you are interested in, and then shows ads that match your shopping habits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Times_Internet\"><\/span><a><\/a>2. Times Internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Times Internet runs many popular websites in India. Not all of their partners are big companies, though, some are small or mid-size publishers. They use programmatic advertising to show relevant ads on these sites.<\/p>\n\n\n\n<p><strong>What it does &#8211; <\/strong>It allows these publishers to earn more from ads by connecting with advertisers directly through ad tech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skills_Essential_in_Programmatic_Advertising\"><\/span><a><\/a>Skills Essential in Programmatic Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Programmatic advertising is a mix of both creative thinking and data handling, which is why there is a special appeal in this category of advertisement, exciting especially for young marketers.<\/p>\n\n\n\n<p>Here are some of the basic skills you will need &#8211;<\/p>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/how-to-use-social-media-to-maximize-your-events-reach\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use Social Media to Maximize Your Event\u2019s Reach<\/a><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Skills<\/strong><\/td><td><strong>Why is it Important?<\/strong><\/td><\/tr><tr><td><strong>Analytical Thinking<\/strong><\/td><td>An analytical overview and evaluation can help you understand what ads are effective and what is not yielding results, so that you may accordingly change the requisite.<\/td><\/tr><tr><td><strong>Understanding<\/strong> <strong>Ad<\/strong>&#8211;<strong>Tech tools<\/strong><\/td><td>An in-depth understanding of how ad platforms and dashboards work can help you create, manage, and track your campaigns.<\/td><\/tr><tr><td><strong>Creative Strategy<\/strong><\/td><td>Innovating fresh ideas to establish a connection between ads and your targeted audience can help your advertisement become more relevant and useful.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Popular_tools_used_in_the_industry\"><\/span><a><\/a>Popular tools used in the industry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Google DV360 \u2013 for running large-scale ad campaigns<\/li>\n\n\n\n<li>The Trade Desk \u2013 for planning, buying, and measuring ads<\/li>\n\n\n\n<li>Adobe Ad Cloud \u2013 for designing creative and data-driven campaigns<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Career_Options_in_Programmatic_Advertising\"><\/span><a><\/a>Career Options in Programmatic Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you build the right skills, you can explore job roles like:<\/p>\n\n\n\n<ul>\n<li><strong>Programmatic Strategist: <\/strong>These are professionals who plan ad campaigns using data analysis.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Ad Ops Analyst:<\/strong> An Ad Ops Analyst is responsible for managing ad delivery and reporting performance.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Creative Media Buyer:<\/strong> These are professionals who pick the right websites and platforms to place ads.<\/li>\n<\/ul>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/how-ai-and-tech-are-transforming-public-relations\/\" target=\"_blank\" rel=\"noreferrer noopener\">How AI and Tech are Transforming Public Relations?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><a><\/a>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you have deciphered what programmatic advertising is all about, it is important to know that this not-so-new advertising method is growing fast, and will only get bigger. As digitalization continues to expand across different industries, new innovations in this space are likely to emerge. This is why, if you are an aspiring marketer or already working in the field, learning about programmatic advertising can be highly valuable, for both you and the brand you represent.<\/p>\n\n\n\n<p>The best part is that this field welcomes all kinds of talents, even if you are creatively inclined or more into numbers and data or a mix of both. It is a skill worth learning, if not mastering, to stay relevant and future-ready.<\/p>\n\n\n\n<p>While you are thinking about where to learn it the right way, remember this: at <a href=\"https:\/\/aaft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AAFT<\/a>, now in its 33rd year, we have made it our mission to keep our curriculum in sync with <a href=\"https:\/\/aaft.com\/blog\/advertising-pr-events\/how-advertising-is-evolving-top-trends-and-innovations\/\" target=\"_blank\" data-type=\"post\" data-id=\"35244\" rel=\"noreferrer noopener\">industry trends<\/a>. This way, our students do not face a skill gap and are ready to step straight into the industry with confidence.<\/p>\n\n\n\n<p>With hands-on projects, expert mentorship, and guidance from professionals and guest speakers, our students are prepared from day one to be part of the change in this fast-moving industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic advertising automates the buying and placement of digital ads using AI and data. This blog explains how it works, its advantages, and why it\u2019s crucial for modern marketers.<\/p>\n","protected":false},"author":3,"featured_media":36876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,349],"tags":[15,803,804,1250,762],"_links":{"self":[{"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/posts\/36874"}],"collection":[{"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/comments?post=36874"}],"version-history":[{"count":2,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/posts\/36874\/revisions"}],"predecessor-version":[{"id":36880,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/posts\/36874\/revisions\/36880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/media\/36876"}],"wp:attachment":[{"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/media?parent=36874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/categories?post=36874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aaft.com\/blog\/wp-json\/wp\/v2\/tags?post=36874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}