Significance of Leaning & Training via Brand Management Courses

Brand Management, a study comprises techniques, training and fundaments, which can be learned through various undergraduate, postgraduate and diploma programs in brand management at one of the leading & established institutions across India.  Through brand management, professionals viral and circulate the product amidst masses with various effective mediums of communication, either electronic or print. Education in this … Read more

Advertising Studies: A Stepping Stone to Excel in the World of Ads

Creativity is displayed in marvelous creations backed by potential, passionate, skilled and talented professionals in the world of ads around the globe.  An advertisement is an effective medium of communication that targets & connects with the mass audience through various channels such as print and electronic media. Advertising is an art and technique that can … Read more

Trends in Mobile Advertising

The new-age mobile devices like smart phones and tablets are considered now-a-days as style statement by all classes of people from kids to teenagers to adults. Besides giving a sophisticated touch to their lifestyles, these gadgets have made them extremely tech-savvy. The 4G technology, multimedia features and the consistent increase in mobile apps have paved … Read more

Understanding the New-Age Advertising

The advertising industry has witnessed a radical change due to consumer technology advancements in the global market. It has identified and accepted the contribution of social media towards increased consumerism and its potential in revenue generation. The new digital platform has created a possibility for consumers to have a two-way engagement with the brands and … Read more

PR and Social Media Marketing : Difference in Execution

Social Media Marketing and Public Relations are considered as the most effective marketing tools to create and manage a brand image. Both exhibit immense outreach, but have different campaign objectives, marketing techniques and engagement tactics. With the advent of social media, the marketing paradigm changed to a great extent. Initially, it was just PR that … Read more