STRUCTURAL INTERNATIONAL PROMOTIONAL STRATEGIES

A workshop on “Structuring International Promotional Strategies: Concepts and techniques” was conducted for the Advertising Brand Communication and Public Relations & Events Students of Diploma, Under Graduate and Post Graduate level by renowned and seasoned professional marketer of international arena Ms. Jessica Darcy who is senior marketing personnel from Leeds University- United Kingdom. She diligently … Read more

PHOTOGRAPHY AND LIGHTING

Mr. Anshuman Aakash took workshop on photography and lighting concepts where he taught students to express themselves creatively through its photography. Mastering light is a key to making beautiful images, be it indoors or outdoors. Seeing the light and its variation across the frame and designing the lighting in a way we need it are … Read more

EVENT DESIGNING AND MANAGEMENT

Ms. Darina from Ukraine an international personality enlightened the students of SOAPRE about the various concepts of event management held in November in the college premises. According to Ms. Darina events industry includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in … Read more

EVENT BUDGETING

In the month of September a workshop on “Event Budgeting” was organized in the school of Advertising, PR and Events. Students learned that event budgeting allows to create a spending plan for their event related money, it ensures that there will always have enough money for the things needed and the things that are important … Read more

ADVERTISING AND DIGITAL MARKETING

Mr. Raj Mishra Associate Professor from TMU briefed the student about the digital marketing concepts. This 1-day hands-on training workshop on Digital Marketing was designed to make participants more effective in developing and executing digital marketing strategies. The workshop provided the key elements and the general framework for the Digital Marketing. The workshop also helped … Read more

EVENT MARKETING

Mr. Sunny Singh former student of Asian Academy of Film and Television (AAFT) is now working with Republic TV, he spares his precious time for AAFT students to conduct a workshop on advertisement. In this workshop he introduced the students to advertisement and told them why people advertise. Companies advertise their products so as to … Read more