Prof. Harsh Vardhan

Prof. Harsh Vardhan

Mass Media wields considerable influence on our daily lives and it is a catalytic agent in the process of national economic and social development. Mass Communication in the third world countries is now undergoing major growth and remarkable transformation.

Both the print and lectronic media in this region have grown in number, variety and sophistication .Newspaper and Magazines are experiencing increased circulation; radio has recorded phenomenal growth; cable and direct to home television households are increasing at a fast rate; production of low budget feature films is poised for a quantum leap to meet the growing demands of the multiplexes. The personal computer and the internet is changing the way in which people live, work, do business and are being entertained. Mass media indeed promises new business opportunities.

Education and training of mass media professional i.e. the print journalists, filmmakers, radio and television professionals and the internet product makers have now assumed great importance. The curricula for the graduate and post graduate level media related courses being offered by Asian School of Media Studies are the judious mix of the theoretical knowledge and practical skills required of the mass media professionals and aim at helping the students acquire good understanding of media and society as well as to prepare them for a long term career in media industries.”