Social Media Marketing

Job Description

Job Responsibilities:
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Build marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Set up and optimize company pages within each platform to increase the visibility of the company's social content.
  • Moderate all user-generated content in line with the moderation policy for each community.
  • Create editorial calendars and syndication schedules.
  • Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
  • Ensure brand consistency in marketing and social media messages by working with various company department members.
  • Collect customer data and analyse interactions and visits, and use this information to create comprehensive reports and improve future marketing strategies and campaigns.
  • Researches and monitors activity of company competitors.
Job Requirements:
  • Proven working experience in Social Media Marketing or as a Digital Media Specialist.
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
  • Demonstrable social networking experience and knowledge of social analytics tools.
  • Adequate knowledge of web design, web development and SEO.
  • Knowledge of online marketing and good understanding of major marketing channels.
  • Positive attitude, detail and customer oriented with good multitasking and organisational ability.
  • Must be Self-Motivated and Creative with Problem-Solving Skills.
  • Fluency in English.
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