Significance of Professional Knowledge & Training in Advertising

Advertising is one of the powerful mediums that work as a bridge to establish effective communication amid products and targeted or mass audience. Knowledge and training to learn techniques and tools for creating ads of various formats can be the stepping-stone of success for the learners. Aspirants choose to learn advertising at one of the … Read more

PR and Social Media Marketing : Difference in Execution

Social Media Marketing and Public Relations are considered as the most effective marketing tools to create and manage a brand image. Both exhibit immense outreach, but have different campaign objectives, marketing techniques and engagement tactics. With the advent of social media, the marketing paradigm changed to a great extent. Initially, it was just PR that … Read more