Understanding the New-Age Advertising

The advertising industry has witnessed a radical change due to consumer technology advancements in the global market. It has identified and accepted the contribution of social media towards increased consumerism and its potential in revenue generation. The new digital platform has created a possibility for consumers to have a two-way engagement with the brands and … Read more

PR and Social Media Marketing : Difference in Execution

Social Media Marketing and Public Relations are considered as the most effective marketing tools to create and manage a brand image. Both exhibit immense outreach, but have different campaign objectives, marketing techniques and engagement tactics. With the advent of social media, the marketing paradigm changed to a great extent. Initially, it was just PR that … Read more