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AAFT School of Mass Communication or AAFT as unanimously known represents the liberal arts of the 21st century. This School of Mass Communication is one of the largest college-level combinations of media-sector programs in northern India. AAFT integrates academic study with hands-on exploration in media making. The School is simultaneously academic and pragmatic. It roots production in research and critical analysis, while incorporating the creative potential of media scholarship. We create a place that provides “consumer education for the minds and emotions of the audience for all media.” With our history of progressive education, AAFT was a logical home for the media center. With interest growing in the field, the center grew, and AAFT School of Mass Communication became the country’s first formally established film college.