The Bachelor in Digital Marketing is an exciting course that will endow you with the abilities to undertake roles and responsibilities in the modern era of digital space. It will empower you to plan, execute, and analyze online campaigns and devise plans with the latest and advanced digital tools and practices.
This course has been planned by experts with tremendous experience of the advanced digital marketing industry, ensuring that when the course is completed, you will have formed into an expert digital marketer prepared to come up with new media strategies for various business sectors.
Students get to gain hands-on experience through In-House Live Campaigns for
Facebook & Instagram (we are handling accounts of Mohit Marwah and AAFT University), YouTube (handling accounts of Zorba the Zen and AAFT University), and more than 100+ PPC campaigns.
- Basics of Marketing & Branding
- What is Digital Marketing?
- Digital vs. Real Marketing
- Market Research
- Website Designing and Creation
- Graphic Designing
- Image Editing
- Video & Sound Editing
- Website Optimization
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Optimization
- Social Media Marketing
- Email Marketing
- Mobile Marketing
- Communication and Consumer
- Electronic and Social Commerce
- Digital Content Creation
- PPC Advertising and Google AdWords
- Content Marketing
- Creating Digital Marketing Plan
- SWOT Analysis
- Data & Digital Marketing Analytics
- Online Reputation Management
- Live Project / Internship