B.Sc. in Fashion Communication - Bachelor Degree Course Noida Delhi/NCR | AAFT

B.Sc in Fashion Communication

‘Fashion is instant language’ – Miuccia Prada

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B.Sc in Fashion Communication

Step into the world of innovation and creativity with the fashion designing program at AAFT School of Fashion Design. This 3-year fashion modeling program will let students explore the world of fashion, makeup, modeling, styling and much more.

With our skill-oriented curriculum, you can become a fashion journalist, fashion photographer, creative, art director, fashion stylist, graphic designer or visual merchandiser. The possibilities are endless.

Key Takeaways

Acquiring communication skills for the fashion industry
Enhancing visualization skills by using design fundamentals
Writing and presentation skills for a good fashion communication professional
Understanding of different segments in fashion clothing
Learning how to tackle barriers in communicating through print or audiovisual media

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Program of Interest

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Course Projects

Project 1

Understand trending fashion ideas

Project 2

Recognizing styles and well-coordinated images

Project 3

Getting well versed with the design software

Project 4

Designing logos, cards, posters and other graphic content

Project 5

Directing a fashion photo shoot completely on their own

Developing the necessary skills for creating an impactful identity through thoughtful strategies.
Introduction to the elements and principles of design, drawing, and sketching.
Learning writing and presentation skills are necessary for a good fashion communication professional.
Adopting the usage of appropriate fashion terminologies.
Learning about different segments in fashion clothing.
Understanding how national and international fashion designers work.
Becoming aware of thinking styles to convert thought processes into performance.
Using the hand as a tool and exploring the quality of lines.
Introduction to different peripherals of computers and their usage.
Understanding the technicalities of photography, its equipment, and studios.

Understanding the importance of communication.
Learning to communicate effectively through different mediums like print or video, etc.
Understanding the structure of content, quality, and techniques of good writing.
Knowing how the fashion industry works.
Learning fashion terminologies and dynamics of fashion.
Understanding the intricacies of shooting a fashion product.
Introduction to CorelDRAW and its relevance in fashion designing.
Understanding fashion styling and how to use fashion trends and aesthetics in personal styling or client consultation.
Understanding the role and use of typography and calligraphy in communication.

Understanding the psychological and sociological perspectives of fashion and society.
Understanding the importance and application of make-up and its effects on photographs.
Understanding the role of clothes in the construction of self-image and identity.
How fashion plays a vital role in social stratification.
Tracing the evolution of fashion in different periods.
Acquiring knowledge about the fundamentals of journalism and fashion journalism.
To enhance the communication and persuasion ability of students and making them aware of various persuasive techniques.
Enhancing the skills to shoot the detailing of the garments and accessories.
Understand the importance of make-up and its effects on the photographs.
Introducing students to the techniques of Photoshop.

Understanding the importance and process of advertising in the fashion industry.
Gaining insight into the complex fashion world's nuances and PR's role in the fashion industry.
Understanding the apparel industry's testing procedure and equipment used in the apparel industry and the importance of quality control in the apparel industry.
Understanding photojournalism – early photography techniques and photography as a medium of communication.
Developing an understanding of different TV formats and their production, stages of production, pre-production, production, post-production, and live/ studio production.
Developing knowledge about the fast-growing field of visual merchandising.
Understanding the scope of visual merchandising in India.
Learning the art of story and concept building in the students.
Learning the basics of Adobe Illustrator.

Understanding the concepts of branding, functions of branding, significance, and types of branding.
Understand brand positioning, value elements through branding strategies.
Understanding brand communication, brand performance, and brand challenges.
Gaining practical knowledge on store layout, locations, and strategies for the retail market.
Understanding of non-store retail merchandising, television retail, home shopping, internet retailing and online shopping.
Understanding the characteristics and concepts of fashion marketing.
Developing an understanding of communication strategies.
Developing an understanding of working with objects, following text, editing text and working with typography.

Creating a graduating design collection.
Presenting work aesthetically through photographs.
Understanding perfect lighting techniques and angles for product photography.
Developing an understanding of the layout and placement of an object in product photography.
Creating a portfolio using new media and digital designs.

Program Faculty

Rina Dhaka

Industry Dean View Bio

Prof. Siva Ganesh Babu

Dean View Bio

Ajit Krishna

Assistant Professor View Bio

Ms. Juhi Joseph

Assistant Professor View Bio

Mr Sarvjeet Thapar

Assistant Professor View Bio

Mr. Vikas Kumar

Operation Manager View Bio

Ms. Nibha Prasad

Head Librarian View Bio

Mr. Khursheed Alam

Lab Assistant View Bio

Placement

Bhavya Shukla

ZARA

Himanshu Bagga

Nykaa

Kritika Bajaj

Shantanu and Nikhil

Rashmi

Placed in : Zee Media

Lab & Equipments

AAFT School of Fashion and Design has a state-of-the-art infrastructure that helps students gain expertise in the industry's technical aspects.

Labs

Chroma lab
Computer lab

Equipment

Camera
Lights

Student Workshops

Various workshops on calligraphy, Chitrakala and Kashmir embroidery are conducted for AAFT School of Fashion and Design students to gain first-hand experience of the latest trends in the fashion industry.

Project Videos

Other Degrees offered

B.Des in Interior Design Understand the principles of space, planning in interior design

B.Sc Fashion design Give wings to your dream of becoming a fashion designer

B.Sc Textile Design Become a successful textile designer in the global market

M.Sc Interior Design Learn the art of transforming simple spaces into a beautiful home

M.Sc Fashion Design Chase your dreams of becoming a fashion designer

Diploma in Makeup and Styling Turn your styling hobby into a flourishing career

Diploma in Modeling Walk like a ‘Star’ on the ramp and get ready to take the world by storm

Frequently Asked Questions

Ans.:Students who have passed or will appear for higher secondary (10+2) from any recognized Board of Education such as CBSE / ICSE / IGCSE / IB or State Board, can apply for admission for this course at AAFT.

Ans.: The duration of the course is 3 years.

To apply for admission in the course, just submit the duly filled Application Form along with the mandatory documents. The Application Form can be downloaded online (https://aaft.com/apply-online) or can be collected in person from the campus. Our offices are open 6 days a week (Monday to Saturday) from 10 a.m. to 6 p.m. For enquiry, call: 09811014536, 09811013654, 0120-4831100.
To know more about admission process at AAFT, please visit: https://aaft.com/apply-now

Ans.: After completing the Fashion Communication Course, you can look for career opportunities as:

Graphic Designer
Visual Merchandising
Retail Space Designing
Styling and photography
Fashion journalism
PR/events and fashion advertising.

Working on design strategies, portfolios, and branding required in this area. Aside from that, one must also work in style, visual merchandising, graphic design, advertising, public relations, display and exhibit design, and creative writing.

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B.Sc in Fashion Communication

B.Sc in Fashion Communication