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Diploma in Multimedia and Digital Marketing

"If content is king, then conversion is queen" – John Munsell

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Overview Courses Syllabus Faculty Placement Student Workshops Lab & Equipments

Diploma in Multimedia and Digital Marketing

Learn the modern methodologies and techniques of multimedia marketing through our Diploma in Multimedia and Digital Marketing program. In this 1-year program, students will get to learn about the emerging trends in the web and publishing industry like digital publication, mobile apps, augmented reality and interactive web content and how it can be incorporated in different marketing strategies.

Key Takeaways

Learning to use different tools to reach, monitor and engage customers
Learning to develop innovative content marketing strategies
Identifying and managing risks of online marketing
Learning to measure the success of online marketing campaigns

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Course Projects

Project 1

Creating website in WordPress

Project 2

Learning SEO techniques

Project 3

Advertising on search engines such as Google, Bing, Yahoo

Project 4

Managing ads on various social media platforms

Project 5

Learning to track visitors on website with Google Analytics

Project 6

Industrial training program and Portfolio Development

Introduction to Digital Marketing
Graphic designing
Desktop publishing
Fundamentals of social media marketing
Texturing, 3D modelling, digital illustration
Search Engine Optimization
Basics of Animation
Video and sound editing
Data Automation and Analytics

Program Faculty

Shikha Tyagi

Director View Bio

Dr Sayed Nawaz

Dean View Bio

Ms Ashima Khare

HOD View Bio

Ms Akansha Singh

Assistant Professor View Bio

Placement

Shubham Verma

Placed in : Tech Learning

Anuj Singh Kushwaha

Placed in : Vikalp

Aakash Kumar

Placed in : MAC

Pushpendra Sharma

Placed in : NewGen

Lab & Equipments

Adobe Premier editing suite
326 Workstations (Window 7th Generation)
High end Mac systems
Digital Marketing discussion hall
Eight edit stations
Digital Marketing labs

Student Workshops

Digital Marketing experts have been visiting AAFT to enrich students with the knowledge of general framework and key elements of Digital Marketing. Mr. Raj Mishra, Associate Professor from TMU, conducted a workshop to provide hands on training in developing and executing digital marketing strategies.