Learn advertising and brand communication through focused, one-year postgraduate training in campaign planning, copywriting, brand strategy, media planning and creative communication. The PG Diploma in Advertising and Brand Communication at AAFT School of Advertising, PR and Events, Noida, Delhi-NCR, builds skills to create compelling campaigns and connect brands with audiences across digital and traditional media.
Looking for a full undergraduate degree? Explore AAFT’s advertising and branding pathways below
The 1-year PG diploma in Advertising and Brand Communication offers focused training in advertising, brand strategy, campaign development, copywriting, and media communication. If you are looking for a longer undergraduate pathway, explore AAFT’s degree programme.
Develop the foundational skills required to shape brand messages, understand target audiences, and create engaging advertising campaigns across digital and traditional media.
Graduates who want to build their creative, strategic, and communication skills through focused training in:
Choosing an advertising and brand communication pathway starts with understanding your creative interests, learning goals and career aspirations.
| AAFT Program | Best For | Duration | Recommended Next Step |
|---|---|---|---|
| PG Diploma in Advertising and Brand Communication | Graduates seeking focused, practical training in advertising, copywriting, brand strategy, campaign development, and media communication. | 1 Year | Apply for Diploma |
| B.A in Event Management | Students seeking comprehensive undergraduate education in event management, with structured learning in event planning, production, marketing, logistics and management. | 3 Years Full UG Degree | Explore B.A. in Event Management |
Learn through interactive lectures, storyboarding, compositing, rendering, 3D modelling and hands-on portfolio work.
Get exposure through faculty guidance, masterclasses, guest lectures and industry-facing learning activities.
Students receive career counselling, interview preparation, resume-building support and placement assistance through AAFT’s ecosystem.
Build practical advertising and brand communication skills through focused training in campaign planning, brand strategy, copywriting, creative development, media planning, digital marketing, and audience engagement.
Students who want a longer academic pathway can compare this 1-year diploma with the B.A. in Event Management degree course.
Prahlad Kakar is one of India's top Ad filmmaker, with iconic campaigns like Pepsi, Nestle, Britannia bniscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production house since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.
Speak to a CounsellorBuild a foundation for entry-level opportunities across advertising, brand communication, copywriting, campaign development, digital marketing, and creative strategy.
Candidate must have completed 10+2 from a recognized board or institution.
Candidate must have minimum 50% marks in 10+2; 45% for reserved categories.
Candidate needs to clear the AAFT Global Entrance Test and personal interview process.
Submit your application form with basic academic and contact details.
A personal interview will be conducted to screen your application.
After the admission round, the admission letter will be rolled out to selected candidates.
A PG Diploma in Advertising and Brand Communication is a one-year postgraduate program for graduates. It covers advertising, branding, copywriting, campaign planning, media planning and digital marketing, preparing students for advertising, brand communication and creative strategy roles.
These programs may have overlapping subjects, with names varying across institutes. At AAFT, the program is called the PG Diploma in Advertising and Brand Communication. Students should review the syllabus to understand its focus on advertising, branding and communication.
Candidates must hold a bachelor’s degree from a recognised university to apply. Prior advertising experience is not mandatory, although creativity and communication skills can be helpful. Check the official admissions page for current eligibility criteria and minimum marks.
The program is one year long and divided into two semesters. The curriculum covers advertising, branding, organisational management and marketing in the first semester, followed by strategic brand communication, creative strategy, consumer behaviour, digital marketing and account planning.
The syllabus includes Advertising Principles and Practices, Principles of Branding, Corporate Communication, Marketing Management, Photography, Strategic Brand Communication, Creative Strategy, Consumer Behaviour, Digital and Social Media Marketing, and Account Planning and Client Services.
Fees vary by institute, facilities and industry exposure. For details about the current fee, instalment options, scholarships and EMI facilities at AAFT, refer to the official fee structure.
The admission process involves submitting an application form and attending a personal interview. Selected candidates receive an admission offer and confirm their seat by submitting the required documents and first fee instalment. Check the admissions page for current dates.
A diploma in advertising is generally pursued after Class 12, depending on eligibility. A PG diploma is a postgraduate programme for graduates, offering advanced training in advertising strategy, branding and campaign planning. Choose based on your qualification and career goals.
AAFT’s Noida campus offers advertising programmes at different levels, including a one-year Diploma and PG Diploma in Advertising and Brand Communication, along with a two-year M.A. in Advertising and Brand Communication.
AAFT School of Advertising, PR and Events in Noida offers a one-year PG Diploma in Advertising and Brand Communication with a focus on advertising, branding and creative strategy. Other options include IIMC, MICA and Symbiosis Institute of Media and Communication. Compare curriculum, faculty and industry exposure before choosing.
Graduates can explore entry-level roles such as advertising executive, creative executive, copywriting assistant, brand communication assistant, brand marketing assistant, digital marketing executive, social media executive and media planning assistant.
Advertising involves paid promotion of products or services through media channels. Brand communication includes the broader range of messages a brand shares through advertising, public relations, social media and content. Advertising is one part of brand communication.
A PG diploma is suitable for graduates seeking focused training within one year. An M.A. in Advertising and Brand Communication is a two-year postgraduate degree offering more in-depth study of advertising and brand strategy. Choose based on your career goals and academic preference.
The PG diploma requires graduation and is not open to students immediately after Class 12. Eligible students can explore the one-year Diploma in Advertising and Brand Communication or undergraduate programmes offered by the School of Advertising, PR and Events.
A PG Diploma in Advertising and Brand Communication can be a good choice if you want to develop campaign planning, copywriting and branding skills within one year. Your portfolio, creative work and practical experience are important for building a career in advertising.
Speak to an AAFT counsellor and choose the advertising and communication pathway based on your career goal, timeline, and academic preference.
