B.Sc in Digital Marketing
Explore digital marketing strategy, search engine optimisation, social media marketing, online advertising and campaign analytics to shape marketing strategies and business outcomes.
View Program
Build the skills to plan, execute and evaluate digital marketing campaigns across online platforms. Learn how search engines, social media, content, paid advertising and analytics work together to reach audiences, strengthen brand visibility and support business growth at AAFT School of Digital Marketing.
Looking for a full undergraduate degree in digital marketing? Explore AAFT’s degree pathways below.
The 1-year Diploma in Digital Marketing provides focused training in digital channels, campaign planning, online brand promotion and performance measurement. For a broader undergraduate learning experience, explore AAFT’s degree program.
Develop a strong foundation in digital marketing through practical learning in SEO, social media marketing, content strategy, paid advertising and performance analytics.
Aspiring digital marketers who want to build their marketing skills and learn to plan, execute and optimise digital campaigns across platforms.

Choosing the digital marketing pathway starts with understanding your creative interests, learning goals, and career aspirations.
| AAFT Program | Best For | Duration | Recommended Next Step |
|---|---|---|---|
| Diploma in Digital Marketing | Students seeking focused, practical training in digital marketing, SEO, social media marketing, content marketing and digital advertising. | 1 Year | Apply for Diploma |
| B.Sc in Digital Marketing | Students seeking comprehensive undergraduate training in digital marketing strategy, online advertising, analytics, content creation and campaign management. | 3 Years Full UG Degree | Explore B.Sc in Digital Marketing |
Learn through interactive lectures, storyboarding, compositing, rendering, 3D modelling and hands-on portfolio work.
Get exposure through faculty guidance, masterclasses, guest lectures and industry-facing learning activities.
Students receive career counselling, interview preparation, resume-building support and placement assistance through AAFT’s ecosystem.
Build practical digital marketing skills through focused training in SEO, social media marketing, content marketing, digital advertising, analytics, and campaign management.
Students who want a longer academic pathway can compare this 1-year diploma with the B.Sc. in Digital Marketing degree course.
Malini Agarwal, widely known as MissMalini, is a trailblazer in India's digital and media landscape. Renowned as a radio jockey, digital influencer, TV host, entrepreneur, and best-selling author, she is one of the most influential figures in Indian entertainment, with over 20 years of transformative impact. Recognized globally, Malini has been honored with numerous prestigious awards, including Fortune’s 40 Under 40, Forbes Trailblazer, Rolling Stone's Power List, and ranked as the #1 Most Influential Women in Indian Media, Marketing, and Advertising by IMPACT Magazine. Her latest book, "Under The Influence: How to Survive and Thrive Online," released in March 2024, draws from her vast experience, offering a roadmap for fostering a healthier, happier, and more positive internet culture.
Speak to a CounsellorBuild a foundation for entry-level opportunities across digital marketing, social media management, SEO, content marketing, paid advertising and campaign analytics.
Candidate must have completed 10+2 from a recognized board or institution.
Candidate must have minimum 50% marks in 10+2; 45% for reserved categories.
Candidate needs to clear the AAFT Global Entrance Test and personal interview process.
Submit your application form with basic academic and contact details.
A personal interview will be conducted to screen your application.
After the admission round, the admission letter will be rolled out to selected candidates.
A Diploma in Digital Marketing is a career-oriented programme that introduces students to SEO, social media marketing, content marketing, online advertising and analytics. It helps learners develop foundational skills to plan and evaluate digital marketing activities.
The Diploma in Digital Marketing at AAFT is a one-year programme. Its curriculum covers digital marketing fundamentals, SEO, social media marketing, email marketing, online advertising and analytics.
Eligibility depends on AAFT’s admission requirements for the programme. Prospective students should check the official course page or contact the admissions team to confirm the minimum educational qualification and any additional requirements.
Yes, students can pursue a digital marketing diploma after Class 12, provided they meet the institution’s eligibility criteria. Compare course duration, curriculum, practical learning opportunities and career pathways before choosing a programme.
A diploma offers focused training over a shorter period, while a degree provides a broader undergraduate qualification with more extensive academic study. At AAFT, the diploma is one year and the B.Sc. in Digital Marketing is three years.
The syllabus includes digital marketing fundamentals, SEO, blogging and AdSense, email marketing, website planning, social media marketing, affiliate marketing, influencer marketing, online analytics, fraud management and search engine marketing.
The total fee for the Diploma in Digital Marketing at AAFT is ₹1,45,000. Students can contact the admissions team for details about the fee structure and available payment options.
The programme covers digital marketing subjects such as SEO, social media marketing, email marketing and online analytics. Students should review the course highlights to confirm the specific practical assignments, campaign activities and tools included.
Yes, SEO is included in the published curriculum. Students learn about search engine optimisation alongside digital marketing fundamentals, website planning and other online marketing channels.
Graduates can explore entry-level roles such as digital marketing assistant, junior SEO executive, social media executive, content marketing assistant and email marketing assistant. Opportunities depend on practical skills, experience and employer requirements.
Yes, the skills developed through a digital marketing diploma can provide a foundation for freelance work. Learners can build a portfolio, develop expertise in specific marketing channels and gain experience managing campaigns for clients.
Digital marketing can suit students interested in online promotion, content, audience engagement and data analysis. Career opportunities span areas such as SEO, social media, paid advertising and content marketing, depending on skills and market demand.
Digital marketing requires a combination of analytical, creative and communication skills. Understanding SEO, content strategy, social media, online advertising and performance analytics can help learners plan campaigns and evaluate marketing results.
Students in Noida and Delhi NCR can explore digital marketing programmes at different qualification levels. AAFT’s School of Digital Marketing offers options for students seeking focused diploma-level training or a broader undergraduate pathway.
Applicants should review the programme’s eligibility criteria, complete the application form and submit the required documents. They must follow the entrance test, interview or other admission steps specified by AAFT for the current admission cycle.
Speak to an AAFT counsellor and choose the digital marketing pathway based on your career goal, timeline, and academic preference.