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Access to state of the art equipment and industry-centric curriculum, shaping future success.
The M.A. in Advertising and Brand Communication program is designed to equip students with advanced skills and strategic knowledge needed to excel in the fast-paced world of advertising, branding and integrated marketing communication. The advertising and brand communication focuses on brand strategy, campaign planning, consumer behaviour, media management and storytelling.
With our 2-year M.A. in Advertising and Brand Communication program, students will learn about event planning, brand management, budgeting, logistics and audience management - empowering students to conceptualize, design and execute successful events. Exclusive masterclasses with 1:1 mentoring sessions is a major highlight by renowned industry deans and experts.
Our curriculum is industry-aligned and designed following a 70:30 assessment structure - with 70% focus on practical sessions and live projects and portfolio development and 30% on written assessments, strategic thinking and critical analysis. This program offers a holistic development of both artistic expression and intellectual understanding, preparing students for rewarding careers in event management, entertainment, wedding and social sectors.
At AAFT, you’ll learn from a team of accomplished educators and active industry professionals—including renowned animators and industry leaders. Their ongoing involvement in national and international projects keeps the curriculum relevant, future-facing, and aligned with industry trends.
The M.A. in Advertising and Brand Communication program also offers valuable exposure through guest lectures, on-campus masterclasses, professional studio visits, and opportunities for expert mentorship and industry consultation, giving you insights that go beyond the classroom.
AAFT provides a strong commitment and assurance for employment prospects upon completion of your academic programs. We have developed strong alliances with numerous industrial partners.
We organize job fairs and offer career counseling services to improve students' prospects for employment (more on EDGE and CARE). We provide training to students to ensure their abilities are in line with the expectations of the industry.
This event management course combines creative event storytelling with practical training in planning, coordination, and execution. Through live event projects, internships, and a final capstone presentation, you'll build a compelling portfolio that showcases your unique approach to event management. Master the tools and techniques of the industry—from logistics and budgeting to marketing and client servicing—preparing you for dynamic careers in weddings, corporate events, concerts, festivals and brand activations.
AAFT Boats of a highly qualified and experiences team of professor who hold impeccable industrial acumen after having led successful careers in their respective fields.
Prahlad Kakar is one of India's top Ad filmmakers, with iconic campaigns like Pepsi, Nestle, Britannia biscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production houses since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.
Prahlad Kakar is one of India's top Ad filmmakers, with iconic campaigns like Pepsi, Nestle, Britannia biscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production houses since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.
Assistant Professor
Dean
Assistant Professor
Deputy HOD
Bizgurukul
Manyavar Mohey
GenX Real Estate
Brookfield Properties
M.A. in Advertising and Brand Communication New
This program helped me turn my passion for branding into a profession. The campaign projects and client briefs were very close to real industry work!
M.A. in Advertising and Brand Communication New
The mix of creative learning and strategy made this course stand out. I landed an internship at a top ad agency during my second semester.
M.A. in Advertising and Brand Communication New
What I loved most was the creative freedom. Whether it was designing a brand book or planning a media strategy, we were always encouraged to think big.
We attract exceptional candidates who possess a blend of intellectual curiosity, leadership potential and a passion for music, thereby creating a cohort of promising future leaders.
Candidate must have a 10+2 from a recognized university/institution
Candidate must have a minimum of 50% marks in 10+2 (45% for reserved categories)
Candidate need to clear the AAFT Global Entrance Test (GET)
Candidate must have a 10+2 from a recognized university/institution
A personal interview will be conducted to screen your application.
Post the admission round, the admission letter will be rolled out to the selected candidates.
Master’s in Advertising & Brand Communication at AAFT has a duration of 2 years.
One can enroll in a PG program to study MA in Advertising & Brand Communication after completing their graduation from any recognized university/college.
Yes, students from any academic background can pursue this program at AAFT as long as they have cleared their bachelor’s in any stream.
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