M.A. in Advertising and Brand Communication
"Ad campaigns are necessary for competition. Good PR educates people." - Steve Jobs
"Ad campaigns are necessary for competition. Good PR educates people." - Steve Jobs
This M.A in Advertising and Brand Communication course enables students to enhance their creativity and tactical thinking for creating meaningful advertising and branding campaigns for businesses. The course will also help students understand communication planning, identify global opportunities, and prepare a plan accordingly. Upon course completion, students can take up different industry roles as brand designers, account handlers, graphic designers and communications strategists.
Creating a new brand identity for fictitious product
Assessing global presence of the brand
Conducting research for understanding consumer behavior
Designing the entire procedure of launching a startup
Learn to use digital platforms to publicize/market events
Compiling and printing own Coffee Table book
The School of Advertising, PR and Events boasts of high-end infrastructure and equipment.
Labs
Studios
A wide range of workshops on event management, advertising concepts, photography and digital marketing are conducted at the AAFT School of Advertising, PR, and Events by industry experts.
