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Duration

03 Years

Class Schedule

05 Days/Week

Financial Aid

Easy EMI Option

Placements

100% Assistance

About AAFT

Access to state of the art equipment and industry-centric curriculum, shaping future success.

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Education
Legacy
33 Years
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Alumni
Network
35000+
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World
Ranking
10th*
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Right at the
heart of
Delhi-NCR

Our Collaborations

Events are
stories waiting to be told. Learn to be the storyteller behind the scenes.

The Course is Designed For

The B.A. in Event Management program is ideal for aspiring event planners who seek to step into the dynamic world of events and experiential marketing. The undergraduate degree in event management is designed to build on core competencies in planning, budgeting, logistics, and brand engagement, preparing students to conceptualize and manage successful events across the corporate, entertainment, wedding, and social sectors.

Career Trajectory
Career Trajectory
  • Event Manager
  • Wedding Planner
  • Corporate Event Planner
  • Brand and Marketing Executive
  • Exhibition and Trade Show Organizer
  • Event Publicist / PR Executive
Skills Acquisition
Skills Acquisition
  • Excellent Communication Skills
  • Teamwork and Collaboration
  • Creativity and Innovation
  • Interpersonal and Networking Skills
  • Budgeting and Financial Planning
  • Crisis Management

Course Highlights

How You’ll Learn at AAFT

With our 3-year B.A. in Event Management program, students gain hands-on training in event planning, brand management, budgeting, logistics, and audience engagement. The event management course follows a 70:30 structure, with 70% practical learning through live projects and portfolio building, and 30% focused on strategic thinking and written assessments.

  • Gain artistic creativity with professional insights through hands-on projects, live campaigns, and expert-led sessions.
  • Attend exclusive masterclasses and receive one-on-one mentoring from industry deans and professionals for real-world learning beyond the classroom.

Academic Staff

At AAFT, the B.A. in Event Management is led by a distinguished team of educators and active industry professionals involved in national and international event projects.

  • Our faculty’s real-world experience ensures that the undergraduate degree in event management stays relevant and forward-thinking, helping students keep pace with evolving strategies and industry standards.
  • Students benefit from guest lectures, on-campus masterclasses, studio visits, and expert mentorship, offering practical insights that complement their coursework.

Career & Placements

AAFT offers an undergraduate degree in Event Management with placement support, backed by strong industry partnerships and a commitment to student employability.

  • Career guidance is provided through job fairs, expert counseling, and dedicated support from the EDGE and CARE cells.
  • Students receive professional training to align their event management skills and techniques with current industry standards.

Curriculum Breakdown

  • Event Industry - Concepts and Approaches
  • Marketing Management Practices
  • Financial Literacy in Events
  • Corporate Communication
  • Organization Management
  • Fundamental of Design Technology

  • Event Production and Crew Management
  • Writing Skills for Communication
  • Digital Events Planning
  • Venue Concepts and Operations
  • Advertising Principles and Practices
  • Fundamentals of Photography

  • Branding of Events
  • Personality Development and Soft Skills
  • Marketing Research Methodologies
  • Fundamentals of Video Editing
  • Event Campaigning and Marketing
  • Event Logistics

  • Consumer Behavior
  • Public Relations in Events
  • Event Resource Management
  • Event Hospitality and Law
  • Event Crisis Management
  • Digital and Social Media Marketing

  • Special Events
  • Sound and Video Production
  • Vendor Management
  • Entrepreneurship and Innovation in Events
  • Event Portfolio Design

  • Research Dissertation
  • Industry Project Report

Academic Practices

This bachelor's degree in event management combines creative event storytelling with practical training in planning, coordination, and execution. Through live event projects, internships, and a final capstone presentation, this event management course helps students build a professional portfolio that highlights their unique approach. You’ll master industry-relevant tools and techniques—from logistics and budgeting to marketing and client servicing—preparing you for dynamic roles in weddings, corporate events, concerts, festivals, and brand activations.

  • Learn about marketing management and fundamentals of design technology

  • Practise advertising principles and the fundamentals of photography

  • Master event branding, campaigning, logistics and marketing

  • Learn about consumer behavior, PR, digital & social media marketing

  • Learn vendor management, entrepreneurship and innovation in events

  • Mock Press Conferences

  • Conceptualizing and Designing PR campaign

  • Designing & highlighting CSR activity for an industry

  • Conceptualizing, drafting and developing event plan

  • Organization visit and events for social cause

  • Devising social media campaigns to promote event

Life at B.A. in Event Management

Infrastructure

Learn from Industry Veterans

AAFT Boats of a highly qualified and experiences team of professor who hold impeccable industrial acumen after having led successful careers in their respective fields.

PRAHLAD KAKAR

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Prahlad Kakar is one of India's top Ad filmmakers, with iconic campaigns like Pepsi, Nestle, Britannia biscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production houses since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.

Success Stories

Students Feedback

Who Can Apply?

We attract exceptional candidates who possess a blend of intellectual curiosity, leadership potential and a passion for music, thereby creating a cohort of promising future leaders.

Eligibility Criteria

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Candidate must have a 10+2 from a recognized university/institution

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Candidate must have a minimum of 50% marks in 10+2 (45% for reserved categories)

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Candidate need to clear the AAFT Global Entrance Test (GET)

Step to Apply?

01

Application Form

Candidate must have a 10+2 from a recognized university/institution

02

Personal Interview

A personal interview will be conducted to screen your application.

03

Offer of Admission

Post the admission round, the admission letter will be rolled out to the selected candidates.

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Let's Get
You Onboard!

Frequently Asked Question!

Ans.:

Students who have passed or are appearing for their Class 12 (10+2) examination from any recognized board—CBSE, ICSE, IGCSE, IB, or any state board—are eligible to apply for the B.A. in Event Management course at AAFT.

Ans.:

The B.A. in Event Management is a 3-year undergraduate degree program designed to provide a strong foundation in event planning, coordination, and execution.

Ans.:

To apply for an event management course, just submit the duly filled application form along with the mandatory documents. The application form can be downloaded online, collected in person from the campus, or you can give us a call at 09811014536, 09811013654, 0120-4831100. To know more about the admission process at AAFT, visit our website

Ans.:

After completing your event management degree, you can explore roles such as:

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A B.A. in Event Management is one of the best degrees for aspiring event managers. It provides a balanced mix of creative, managerial, and operational skills needed to succeed in the event industry.

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