Duration
Class Schedule
Financial Aid
Placements
Access to state of the art equipment and industry-centric curriculum, shaping future success.
The B.A. in Event Management program is ideal for aspiring event planners who seek to step into the dynamic world of events and experiential marketing. The undergraduate degree in event management is designed to build on core competencies in planning, budgeting, logistics, and brand engagement, preparing students to conceptualize and manage successful events across the corporate, entertainment, wedding, and social sectors.
With our 3-year B.A. in Event Management program, students gain hands-on training in event planning, brand management, budgeting, logistics, and audience engagement. The event management course follows a 70:30 structure, with 70% practical learning through live projects and portfolio building, and 30% focused on strategic thinking and written assessments.
At AAFT, the B.A. in Event Management is led by a distinguished team of educators and active industry professionals involved in national and international event projects.
AAFT offers an undergraduate degree in Event Management with placement support, backed by strong industry partnerships and a commitment to student employability.
This bachelor's degree in event management combines creative event storytelling with practical training in planning, coordination, and execution. Through live event projects, internships, and a final capstone presentation, this event management course helps students build a professional portfolio that highlights their unique approach. You’ll master industry-relevant tools and techniques—from logistics and budgeting to marketing and client servicing—preparing you for dynamic roles in weddings, corporate events, concerts, festivals, and brand activations.
AAFT Boats of a highly qualified and experiences team of professor who hold impeccable industrial acumen after having led successful careers in their respective fields.
Prahlad Kakar is one of India's top Ad filmmakers, with iconic campaigns like Pepsi, Nestle, Britannia biscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production houses since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.
Prahlad Kakar is one of India's top Ad filmmakers, with iconic campaigns like Pepsi, Nestle, Britannia biscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production houses since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.
Assistant Professor
Dean
Assistant Professor
B.A. in Event Management
The B.A. in Event Management program gave me the perfect blend of creativity and business skills. From managing college fests to interning at large-scale weddings, the hands-on experience has been incredible. The faculty support and industry exposure really boosted my confidence.
B.A. in Event Management
The best part about the course is the live project opportunities. I got to work backstage at fashion shows and corporate seminars, which helped build my portfolio. The networking opportunities through guest lectures and alumni talks were also super helpful.
B.A. in Event Management
What I loved most is the balance between creativity and professionalism. From venue selection to artist coordination and digital promotion, every aspect of event planning is covered. It’s a great stepping stone for anyone who wants to enter the events or experiential marketing industry.
We attract exceptional candidates who possess a blend of intellectual curiosity, leadership potential and a passion for music, thereby creating a cohort of promising future leaders.
Candidate must have a 10+2 from a recognized university/institution
Candidate must have a minimum of 50% marks in 10+2 (45% for reserved categories)
Candidate need to clear the AAFT Global Entrance Test (GET)
Candidate must have a 10+2 from a recognized university/institution
A personal interview will be conducted to screen your application.
Post the admission round, the admission letter will be rolled out to the selected candidates.
Students who have passed or are appearing for their Class 12 (10+2) examination from any recognized board—CBSE, ICSE, IGCSE, IB, or any state board—are eligible to apply for the B.A. in Event Management course at AAFT.
The B.A. in Event Management is a 3-year undergraduate degree program designed to provide a strong foundation in event planning, coordination, and execution.
To apply for an event management course, just submit the duly filled application form along with the mandatory documents. The application form can be downloaded online, collected in person from the campus, or you can give us a call at 09811014536, 09811013654, 0120-4831100. To know more about the admission process at AAFT, visit our website
After completing your event management degree, you can explore roles such as:
A B.A. in Event Management is one of the best degrees for aspiring event managers. It provides a balanced mix of creative, managerial, and operational skills needed to succeed in the event industry.
Download Brochure 
