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Access to state of the art equipment and industry-centric curriculum, shaping future success.
The M.Sc in Digital Marketing program offers an in-depth exploration of modern marketing strategies and tools. Students will get hands-on experience in website and content development, SEO, GoogleAds and social media management. The curriculum emphasizes data-driven decision-making, equipping learners with analytical tools, campaign design skills and branding techniques through real-time projects and live social media campaigns, preparing them for impactful careers in the digital landscape.
With our 2-year M.Sc in Digital Marketing program, students will learn about hands-on training in digital marketing, branding, SEO / SEM, content marketing, email marketing and so on. Exclusive masterclasses with 1:1 mentoring sessions is a major highlight by renowned animators, industry deans and experts.
Our curriculum is industry-aligned and designed following a 70:30 assessment structure - with 70% focus on practical sessions and live projects and portfolio development and 30% on written assessments, strategic thinking and critical analysis. This program offers a holistic development of both artistic expression and intellectual understanding, preparing students for rewarding careers in animation, gaming and digital media.
At AAFT, you’ll learn from a team of accomplished educators and active industry professionals—including renowned animators and industry leaders. Their ongoing involvement in national and international projects keeps the curriculum relevant, future-facing, and aligned with industry trends.
The B.Sc in Digital Marketing program also offers valuable exposure through guest lectures, on-campus masterclasses, professional studio visits, and opportunities for expert mentorship and industry consultation, giving you insights that go beyond the classroom.
AAFT provides a strong commitment and assurance for employment prospects upon completion of your academic programs. We have developed strong alliances with numerous industrial partners.
We organize job fairs and offer career counseling services to improve students' prospects for employment (more on EDGE and CARE). We provide training to students to ensure their abilities are in line with the expectations of the industry.
This digital marketing course blends creative strategy with technical expertise in digital platforms, content creation and performance marketing. Through real-world projects, internships and a capstone portfolio, you will build a strong digital presence that reflects your marketing style. Master the tools and techniques of the industry—from SEO and social media to paid ads and analytics—preparing you for impactful careers in brand management, advertising, e-commerce, and digital media.
AAFT Boats of a highly qualified and experiences team of professor who hold impeccable industrial acumen after having led successful careers in their respective fields.
Malini Agarwal, widely known as MissMalini, is a trailblazer in India's digital and media landscape. Renowned as a radio jockey, digital influencer, TV host, entrepreneur, and best-selling author, she is one of the most influential figures in Indian entertainment, with over 20 years of transformative impact. Recognized globally, Malini has been honored with numerous prestigious awards, including Fortune’s 40 Under 40, Forbes Trailblazer, Rolling Stone's Power List, and ranked as the #1 Most Influential Women in Indian Media, Marketing, and Advertising by IMPACT Magazine. Her latest book, "Under The Influence: How to Survive and Thrive Online," released in March 2024, draws from her vast experience, offering a roadmap for fostering a healthier, happier, and more positive internet culture.
Malini Agarwal, widely known as MissMalini, is a trailblazer in India's digital and media landscape. Renowned as a radio jockey, digital influencer, TV host, entrepreneur, and best-selling author, she is one of the most influential figures in Indian entertainment, with over 20 years of transformative impact. Recognized globally, Malini has been honored with numerous prestigious awards, including Fortune’s 40 Under 40, Forbes Trailblazer, Rolling Stone's Power List, and ranked as the #1 Most Influential Women in Indian Media, Marketing, and Advertising by IMPACT Magazine. Her latest book, "Under The Influence: How to Survive and Thrive Online," released in March 2024, draws from her vast experience, offering a roadmap for fostering a healthier, happier, and more positive internet culture.
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Head of Department
We attract exceptional candidates who possess a blend of intellectual curiosity, leadership potential and a passion for music, thereby creating a cohort of promising future leaders.
Candidate must have a 10+2 from a recognized university/institution
Candidate must have a minimum of 50% marks in 10+2 (45% for reserved categories)
Candidate need to clear the AAFT Global Entrance Test (GET)
Candidate must have a 10+2 from a recognized university/institution
A personal interview will be conducted to screen your application.
Post the admission round, the admission letter will be rolled out to the selected candidates.
The B.Sc in Digital Marketing introduces students to core concepts like SEO, content creation and social media marketing. However, M.Sc in Digital Marketing offers specialization in areas like marketing analytics, automation, AI in marketing and strategic campaign planning.
The eligibility criteria for the UG digital marketing course is a minimum of 50% of marks in grade 10+2. On the other hand, a PG digital marketing course requires a graduation degree from a renowned college or university.
Below mentioned are some of the career opportunities after completing a UG / PG course in Digital Marketing.
Yes, students from any academic background can pursue the Digital Marketing program at AAFT as long as they have cleared 10+2. The program is designed to provide a foundational understanding of Digital Marketing, and students will learn essential skills from scratch.
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