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Access to state of the art equipment and industry-centric curriculum, shaping future success.
The Diploma in PR and Events is ideal for aspiring publicists, event planners, and communication professionals eager to master PR strategies, event planning, and brand storytelling. This one-year diploma course blends media relations, experiential marketing, and crisis communication to help students craft impactful campaigns and manage high-profile events across industries.
With our one-year Diploma in PR and Events program, students receive hands-on training across media relations, crisis management, event planning and execution, content marketing and more. The industry-aligned Public Relations and Event Management course follows a 70:30 structure, with 70% practical learning through live projects and portfolio building, and 30% on strategy, analysis, and written assessments.
At AAFT, the Diploma in PR and Events is led by a distinguished team of educators and active industry professionals involved in national and international event projects.
AAFT offers a Diploma-level course in PR and Events with placement support, backed by strong industry partnerships and a commitment to student employability.
This PR and Events course combines creative event storytelling with practical training in planning, coordination, and execution. Through live event projects, internships, and a final capstone presentation, you'll build a compelling portfolio that showcases your unique approach to event management. Master the tools and techniques of the industry—from logistics and budgeting to marketing and client servicing—preparing you for dynamic careers in weddings, corporate events, concerts, festivals and brand activations.
AAFT Boats of a highly qualified and experiences team of professor who hold impeccable industrial acumen after having led successful careers in their respective fields.
Prahlad Kakar is one of India's top Ad filmmakers, with iconic campaigns like Pepsi, Nestle, Britannia biscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production houses since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.
Prahlad Kakar is one of India's top Ad filmmakers, with iconic campaigns like Pepsi, Nestle, Britannia biscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production houses since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.
Assistant Professor
Dean
Assistant Professor
Bizgurukul
Manyavar Mohey
Triveni Media Marketing Services
GenX Real Estate
Diploma in PR and Events New
The Diploma in PR and Events gave me real-world exposure through live projects and event internships. From writing press releases to handling media at events — I’ve done it all. The faculty support and industry guest sessions were truly insightful!
Diploma in PR and Events New
This program did not just teach theory — it prepared us for the actual pace of the industry. Networking opportunities, guest lectures, and hands-on event experience made it worth every bit.
Diploma in PR and Events New
The mix of PR and event management in one course is a big advantage. I have gained skills in everything from social media communication to press conference coordination. Every day was a new experience.
We attract exceptional candidates who possess a blend of intellectual curiosity, leadership potential and a passion for music, thereby creating a cohort of promising future leaders.
Candidate must have a 10+2 from a recognized university/institution
Candidate must have a minimum of 50% marks in 10+2 (45% for reserved categories)
Candidate need to clear the AAFT Global Entrance Test (GET)
Candidate must have a 10+2 from a recognized university/institution
A personal interview will be conducted to screen your application.
Post the admission round, the admission letter will be rolled out to the selected candidates.
The duration of a Diploma in PR and Events is 1 year.
If you are interested in pursuing a Diploma in PR and Events, just submit the duly filled application form along with the mandatory documents. The application form can be downloaded online
At AAFT School of Advertising, PR and Events, our curriculum is designed to help students master writing for press releases, media pitching, crisis management, public speaking, event coordination and strategy planning.
Graduates can take up roles like PR executive, communications coordinator, media relations specialist, event publicist, corporate communications officer and more after completing a Diploma in PR and Events.
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