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Duration

01 Years

Class Schedule

05 Days/Week

Financial Aid

Easy EMI Option

Placements

100% Assistance

About AAFT

Access to state of the art equipment and industry-centric curriculum, shaping future success.

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Education
Legacy
33 Years
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Alumni
Network
35000+
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World
Ranking
10th*
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Right at the
heart of
Delhi-NCR

Our Collaborations

Public relations
is about reputation - built on actions, words and perception.

The Course is Designed For

The Diploma in PR and Events is ideal for aspiring publicists, event planners, and communication professionals eager to master PR strategies, event planning, and brand storytelling. This one-year diploma course blends media relations, experiential marketing, and crisis communication to help students craft impactful campaigns and manage high-profile events across industries.

Career Trajectory
Career Trajectory
  • Public Relations Executive
  • Event Manager / Coordinator
  • Brand Communication Associate
  • Media Relations Officer
  • Social Media & Influencer Manager
  • Publicist Manager
Skills Acquisition
Skills Acquisition
  • Media Relations & Crisis Communication
  • Event Planning & Execution
  • Content Creation & Press Writing
  • Stakeholder & Client Management
  • Social Media Strategy
  • Public Speaking & Presentation Skills

Course Highlights

How You’ll Learn at AAFT

With our one-year Diploma in PR and Events program, students receive hands-on training across media relations, crisis management, event planning and execution, content marketing and more. The industry-aligned Public Relations and Event Management course follows a 70:30 structure, with 70% practical learning through live projects and portfolio building, and 30% on strategy, analysis, and written assessments.

  • Learn advanced marketing techniques through hands-on projects, live campaigns, expert-led classes, and exposure to tools used in e-commerce, media, advertising niches, and so on.
  • Attend exclusive masterclasses and receive one-on-one mentoring from industry deans and professionals for real-world learning beyond the classroom.

Academic Staff

At AAFT, the Diploma in PR and Events is led by a distinguished team of educators and active industry professionals involved in national and international event projects.

  • Our faculty’s real-world experience ensures that the one-year diploma course stays relevant and forward-thinking, helping students keep pace with evolving strategies and industry standards.
  • Students benefit from guest lectures, on-campus masterclasses, studio visits, and expert mentorship, offering practical insights that complement their coursework.

Career & Placements

AAFT offers a Diploma-level course in PR and Events with placement support, backed by strong industry partnerships and a commitment to student employability.

  • Career guidance is provided through job fairs, expert counseling, and dedicated support from the EDGE and CARE cells.
  • Students receive professional training to align their marketing skills and techniques with current industry standards.

Curriculum Breakdown

  • Corporate Communication
  • Event Management - Concepts and Practices
  • Public Relations - Concepts and Approaches
  • Fundamentals of Photography
  • Marketing Management Practices
  • Organizational Management

  • PR and Event Crisis Management
  • Term Project
  • Introduction to Communication and Media Industries
  • Consumer Behaviour
  • Digital and Social Media Marketing
  • PR Campaigning and Its Social Impact
  • Strategic Public Relations

Academic Practices

This PR and Events course combines creative event storytelling with practical training in planning, coordination, and execution. Through live event projects, internships, and a final capstone presentation, you'll build a compelling portfolio that showcases your unique approach to event management. Master the tools and techniques of the industry—from logistics and budgeting to marketing and client servicing—preparing you for dynamic careers in weddings, corporate events, concerts, festivals and brand activations.

  • Understand corporate communication, photography and marketing management

  • Planning for PR campaigning, crisis management and social media impact

  • Mock Press Conferences

  • Conceptualize and design PR campaign

  • Design a CSR activity for an industry of your choice

  • Conceptualize, draft and develop an event plan

  • Organizational visit

  • Social Media Campaign Design and Promotion Plan

Life at Diploma in PR and Events

Infrastructure

Learn from Industry Veterans

AAFT Boats of a highly qualified and experiences team of professor who hold impeccable industrial acumen after having led successful careers in their respective fields.

PRAHLAD KAKAR

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Prahlad Kakar is one of India's top Ad filmmakers, with iconic campaigns like Pepsi, Nestle, Britannia biscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production houses since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.

Meet Our ALUMNI

Success Stories

Students Feedback

Who Can Apply?

We attract exceptional candidates who possess a blend of intellectual curiosity, leadership potential and a passion for music, thereby creating a cohort of promising future leaders.

Eligibility Criteria

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Candidate must have a 10+2 from a recognized university/institution

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Candidate must have a minimum of 50% marks in 10+2 (45% for reserved categories)

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Candidate need to clear the AAFT Global Entrance Test (GET)

Step to Apply?

01

Application Form

Candidate must have a 10+2 from a recognized university/institution

02

Personal Interview

A personal interview will be conducted to screen your application.

03

Offer of Admission

Post the admission round, the admission letter will be rolled out to the selected candidates.

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Let's Get
You Onboard!

Frequently Asked Question!

Ans.:

The duration of a Diploma in PR and Events is 1 year.

Ans.:

If you are interested in pursuing a Diploma in PR and Events, just submit the duly filled application form along with the mandatory documents. The application form can be downloaded online

Ans.:

At AAFT School of Advertising, PR and Events, our curriculum is designed to help students master writing for press releases, media pitching, crisis management, public speaking, event coordination and strategy planning.

Ans.:

Graduates can take up roles like PR executive, communications coordinator, media relations specialist, event publicist, corporate communications officer and more after completing a Diploma in PR and Events.

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