Explore the art of shaping public perception and delivering memorable events. Gain an understanding of media relations, publicity campaigns, audience engagement, and event execution while learning how organisations communicate with the public and build lasting professional relationships at AAFT School of Advertising, PR and Events.
Looking for a full undergraduate degree? Explore AAFT’s advertising and branding programs to find a pathway that aligns with your creative interests and career goals.
The 1-year Diploma in Public Relations & Events offers focused training in events, brand strategy, campaign development, and media communication. If you are looking for a longer undergraduate pathway, explore AAFT’s degree programme.
Develop the foundational skills required to shape brand messages, understand target audiences, and create engaging advertising campaigns across digital and traditional media.
Those who want to develop their communication, organisational, and strategic skills through focused training in:
Choosing between a diploma and a degree depends on your learning goals, preferred study duration, and career aspirations in public relations and event management.
| AAFT Program | Best For | Duration | Recommended Next Step |
|---|---|---|---|
| Diploma in Public Relations & Events | Students seeking focused, practical training in media relations, publicity, communication planning, event coordination, and public engagement. | 1 Year | Apply for Diploma |
| B.A in Event Management | Students seeking comprehensive undergraduate education in event management, with structured learning in event planning, production, marketing, logistics and management. | 3 Years Full UG Degree | Explore B.A. in Event Management |
Learn through event planning, budgeting, venue management, vendor coordination, on-ground execution, and hands-on event projects.
Get exposure through faculty guidance, masterclasses, guest lectures and industry-facing learning activities.
Students receive career counselling, interview preparation, resume-building support and placement assistance through AAFT’s ecosystem.
Build practical event management skills through focused training in event planning, budgeting, venue selection, vendor coordination, event production, marketing, and on-ground execution.
Students who want a longer academic pathway can compare this 1-year diploma with the B.A. in Event Management degree course.
Prahlad Kakar is one of India's top Ad filmmaker, with iconic campaigns like Pepsi, Nestle, Britannia bniscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production house since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.
Speak to a CounsellorBuild a foundation for entry-level opportunities across advertising, brand communication, copywriting, campaign development, digital marketing, and creative strategy.
Candidate must have completed 10+2 from a recognized board or institution.
Candidate must have minimum 50% marks in 10+2; 45% for reserved categories.
Candidate needs to clear the AAFT Global Entrance Test and personal interview process.
Submit your application form with basic academic and contact details.
A personal interview will be conducted to screen your application.
After the admission round, the admission letter will be rolled out to selected candidates.
It is a 1-year, full-time program that teaches public relations and event management together. You learn media relations, publicity, corporate communication, campaign planning and event execution, with practical PR assignments and event-based projects.
The programme runs for 1 year across two semesters. Semester 1 builds PR and event management foundations, and Semester 2 covers strategic PR, crisis management, digital marketing and campaigning.
Candidates must have completed 10+2 from a recognised board with at least 50% marks (45% for reserved categories). Admission is through the AAFT Global Entrance Test and a personal interview.
Semester 1 covers Public Relations: Concepts and Approaches, Event Management, Organisational Management, Corporate Communication, Marketing Management and Fundamentals of Photography. Semester 2 covers Strategic PR, PR and Event Crisis Management, Consumer Behaviour, Digital and Social Media Marketing, and PR Campaigning.
The total fee for the Diploma in PR and Events at AAFT is ₹1,75,000. Students can contact the admissions team for details about the fee payment schedule, available scholarships and EMI options.
Submit your application form, attend a personal interview, and receive an admission letter if you are selected. Candidates also need to clear the AAFT Global Entrance Test.
The diploma is a 1-year, skill-focused programme in PR and events. The B.A. in Event Management is a 3-year undergraduate degree with deeper study of event planning, production, marketing and management.
Graduates can start as junior PR executives, PR assistants, media relations assistants, event coordinators, event executives, corporate communication assistants, social media executives or digital marketing assistants.
AAFT School of Advertising, PR and Events in Noida offers a 1-year, full-time PR and events diploma for students who have completed 10+2. Other options include the Indian Institute of Mass Communication (IIMC), which offers a postgraduate diploma in advertising and public relations for graduates. Compare curriculum, practical exposure, faculty and placement support before choosing.
This diploma is a full-time, on-campus program at AAFT’s Noida campus. For online options, check AAFT Online’s programmes.
Public relations manages how an organisation communicates with the public, media and stakeholders. Event management plans and runs live experiences such as corporate events, launches and exhibitions. Together they make up the PR and events career path.
A public relations course covers communication planning, media relations, press releases, publicity, corporate communication, reputation management and crisis communication. This diploma adds event management and digital marketing.
Yes. Students receive career counselling, interview preparation, resume-building support and placement assistance through AAFT’s ecosystem.
You can continue to an undergraduate degree such as the B.A. in Event Management. After graduation, you can pursue a postgraduate programme such as the M.A. in PR and Events.
Connect with an AAFT counsellor to explore public relations and event management courses, understand the learning opportunities and take the first step towards a career in PR and events.
