SEO – Search Engine Optimization

The aim of short term courses is to provide required practical knowledge in shortest possible time. Our courses are tailor-made to prepare industry ready digital marketing professionals who can befit the new-age roles efficiently.

These programs impart skills in digital marketing strategy, implementation and execution considerations for B2B and B2C brands and provide a detailed understanding of all digital channels and platforms.

  • How Search Engines Work
  • SERP, Search Ranking, Back links, Link Building
  • Keyword Research & Planning
  • On page optimization
  • Off Page optimization
  • Lead Generation
  • Local SEO
  • Content Marketing
  • Tools for SEO
  • Create SEO Strategy
  • Monitoring SEO Process
  • Preparing SEO Reports
  • Search Engine Marketing