Social Media Marketing Tips for A Fashion Brand

Apart from all global trends, the pivot of fashion is also standing and growing quite well in India, which shows that it is indeed growing strong. 27% of fashion sales in India are now electronic, compared to 18% only in 2019. The industry saw a stunning 8.3% growth last year compared to that of the previous year; indeed, it attributes more penetration of the internet and the use of mobile phones all over the place. 

It is also in the same stage of growth. Revenue from the online fashion market in India will cross the anticipated mark of USD 20 billion by 2025. 

The fashion websites in India are driven largely through social media marketing platforms. The likes of Instagram, Facebook, and Pinterest are the strong motivators that help a brand connect with its audience. For instance, implementing an effective digital strategy from targeted paid advertising to influencer marketing will scoop up social media users through e-commerce for increased sales by these fashion brands. 

This data underscored the attention paid to having a substantial online presence that India should have for its fashion brands to thrive in the quickly changing digitized marketplace.

Why is a social media strategy necessary for fashion brands?

In many ways, lifestyle and fashion brands go hand in hand, and fashion brands can frequently become culturally driven products. When combined with social media marketing, it’s a powerful tool for helping customers locate things in a social setting. Fashion firms, however, need to think about a strong social media marketing Tips & strategy for other reasons.

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Build Brand Awareness

Asking “How can we get our customers to know, like, and trust us so we can build brand loyalty?” is crucial for fashion brands.

An essential first step in that approach is raising brand awareness. Up to 69% of marketers utilize social media to build brand awareness, per the Influencer Marketing Hub Benchmark Report. Additionally, 52% use it to boost website traffic.

If customers are unaware of your product offerings, they will not be able to purchase from you. This is altered by maintaining a steady presence on social media platforms.

Drive Website Traffic

In a Statista survey for India, social media ranked first for 29.4% of industry professionals when asked to identify an effective digital marketing channel.

The biggest advantage that a properly thought-out strategy gives using a social media approach would be access to cost-effective and very targeted traffic, which might be quite difficult to access without it. For new brands, social media plays an important role in exposure and getting customers, which is more direct as compared to all other digital channels.

For example, search engine optimization via content marketing takes 6 to 12 months to deliver measurable results, and still such results are often conditional upon certain factors out of your control, for instance, changes in search engine algorithms and rival activity. By contrast, social media outlets such as Instagram, Facebook, and LinkedIn provide clear and controllable results from targeted advertising and influencer partnerships.

This emphasizes why it is integral to have social media constitute an eternal part of every marketing strategy within the fiercely competitive Indian digital landscape.

8 Key Elements of a Social Media Plan for a Fashion Brand

Social media is more than just sharing material and hoping your target audience finds it interesting. Posting content just for the sake of posting doesn’t have the desired effect.

To achieve the objectives you have set for your fashion business, you must have a strategy in place—a plan of action that helps you focus on what you post on social media. When you plan to impact people, getting followers, engagement, and sales is easier.

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What does that approach look like, then? To make yours, follow these ten steps.

1. Choose Right Platform

Potential clients are present on all social media platforms. However, some are better for sales than others. Facebook and Instagram are among the greatest platforms for learning about, finding, or purchasing fashion clothing, according to Statista.

Since Instagram is owned by Facebook (now Meta), using the Facebook Ads Manager to run a successful ad campaign across both platforms doesn’t need much more work.

Platforms that can be used for advertising the products are as follows:

• Facebook
• Instagram
• Youtube
• Snapchat
• Pinterest

2. Create Instagram and Facebook Shops

Users may explore, peruse, and purchase goods from Instagram and Facebook Shops without ever leaving the social media app. After you design them for your fashion brand, your followers can purchase your items straight from Facebook or Instagram.

Make sure your Instagram page has been turned into a business account and linked to a Facebook page before creating an Instagram and Facebook Shop. You will then have to confirm your eligibility.

3. Create a Consistent Posting Schedule

Consistency is a challenge for many brands, particularly those attempting to gain traction. Nevertheless, whether you’re interested in making Instagram posts, IGTV videos, or Instagram stories, it’s an essential component of a good social strategy.

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Unconvinced? Think about this: Fashion firms that shared 0.96 posts daily on Instagram had a greater engagement rate than on Facebook or Twitter, with each post generating 0.68%.

Be consistent and be specific about what you want to post. When posting fashion-related content on social media, combine these four content types:

• Promote: With its powerful call-to-actions and direct response material, this content advertises your product. The ultimate objective is to get someone to buy your clothes.
• Educate: Social media users can learn more about your product and the “why” behind your brand by viewing educational content.
• Stated differently: What is the purpose of your brand? Is it a form of inclusion? Is it enjoyable? For instance, Missguided’s Instagram post teaches individuals how to make their own Halloween costumes.
• Inspire: Make use of your brand’s personality and mission to evoke feelings, share anecdotes, and establish a rapport with your ideal clients. Motivate them with relatable material.
• Entertain: Make entertaining material to connect your brand with enjoyment. Engage your audience with original material that avoids making a pushy pitch.

4. Go for Influencer Marketing

Do you know that the global fashion influencer market is a booming industry, with an estimated valuation of ₹12,500 crores? It is expected to grow at an impressive rate of 35.7% by 2027. This highlights a significant opportunity for brands to identify and collaborate with influencers who resonate with their target audience, tapping into the ever-expanding digital influence ecosystem.

Make a list of the benefits, drawbacks, and typical costs for the various influencer categories:

• Nano: Influencers with less than 5,000 followers are referred to as nano. Despite having the most engaged audiences, they are typically the least expensive to work with.
• Micro: Influencers with between 5,000 and 20,000 fans.
• Mid-tier influencers have 20,000–100,000 followers.
• Macro: Influencers who have between 100,000 and 1 million fans.
• Celebrity: Influencers who have amassed over a million fans.

5. Repost Customer Content

User-generated content (UGC) is a great tool for increasing interaction through a more natural approach and exposing your goods to potential buyers. Your fashion brand can encourage current consumers to share images and videos of themselves wearing your clothing on social media, then repost those to your page instead of producing the material yourself.

Because 73% of consumers feel user-generated content (UGC) boosts their confidence when making purchases, this kind of social media Marketing content is effective. Furthermore, roughly 61% of consumers in the same study stated that user-generated content (UGC) motivates them to engage with brands.

Take into account that the average star rating for fashion brands is over 5% greater than that of other industries. When customers see your evaluations on your product pages, you already have something to work with as you boost customer confidence and start the sales funnel.

6. Use fashion-related Hashtags and Keywords

Are you attempting to grow the number of followers on all social media platforms for your fashion brand? According to common logic, your chances of converting social media users into consumers increase with the number of followers you have.

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That may be the case, but there are alternative strategies, such as using hashtags, to reach non-followers with your material.

On some social media sites (such as Instagram), viewers can see branded content and follow hashtags without actually following your company’s account. Therefore, even if your target audience does not follow your account, your organic content might still reach them if you include the hashtags they are using.

7. Make content  on trending topics and Trends

Brands may effectively leverage what is currently effective to increase their brand awareness by following trends. After all, trends have a major role in fashion. Today’s best-sellers are not the low-rise jeans we wore in the 2000s.

Keep an eye on your best-sellers and what your target audience is talking about by using tools like Buzzsumo. You can identify fashion trends with the aid of both of those items before it’s too late.

The finest aspect? This kind of viral material doesn’t have to be produced by you. For instance, if London Fashion Week is approaching, you could collaborate with an influencer to produce an Instagram reel that features your product imitations from the designers.

8. Invest in Paid Ads

Even with the greatest fashion social media strategy in the world, you cannot be sure that every single individual who follows your accounts will see it. Consider Facebook, where only 5.2% of a brand’s followers see a post on the page. Many fashion businesses invest in advertising across the platforms where their target demographic already hangs out since platforms are shifting toward the pay-to-play model.

Targeting

Targeting your potential clients can be done in a variety of ways. When you design, test, and run Facebook advertisements, the platform’s algorithm collects a wealth of information about your target audience. To provide a highly customized ad experience, Facebook collects up to 98 distinct data points about its users.

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Location, hobbies, age, cellphone usage, and even contacts with other firms of a similar nature are all included. An audience can be targeted by a fashion company by:

• Location: If your store is located in Mumbai, you can decide to display Facebook advertisements to those who live five miles away from it.
• Age and gender: 90% of your clients are men between the ages of 15 and 45. To avoid wasting money on those who are unlikely to make a purchase, use those targeting choices in your social media advertising campaigns.
• Interests: For instance, if you offer clothing for horseback riding, target Facebook people who have an interest in horses.
• wealth: Target Instagram users who follow luxury brands comparable to yours if you are a luxury eCommerce company.

Conclusion

As you can see, when fashion firms use social media to promote their items, they can reach their current customers. However, simply being active on social media is insufficient. You must carefully consider how you will attract audiences and convert them into paying clients.

To get results, consistency, content, ad budget planning, and even influencer alliances require the focus and knowledge required. The social shepherd can help with that.

If you are someone who wants to create a fashion brand and market it in the world to make the best, then check out our AAFT School of Fashion and Design courses, which provide a range of alternatives to suit all skill and experience levels, if you’re interested in establishing a name for yourself in the fashion industry.