Fashion Institute

Fashion Communication: The Art of Conveying the Essence

Effective communication is an integral aspect of fashion industry. It plays a vital role from the inception of an idea to its final stage of production/ exhibition. The field of fashion communication is associated with this mechanism through which an idea is conveyed and carried out through different stages. It acts as a robust pillar for brainstorming, penning down of ideas in the form of illustrations, forwarding the same essence to the manufacturing/ designing department, creating a market for it and more such processes.

Interested aspirants must strive to build skill in vital aspects such as verbal and written communication, advertising, brand identity, public relations, exhibition and display design, graphic design, visual merchandising, etc. They must become competent to communicate and represent fashion in the correct way to the targeted audience. Professional fashion communication courses allow aspirants to learn the requisite technicalities and concepts to be able to devise effective communication strategies. AAFT School of Fashion and Design proliferates a competent platform to the students through its upgraded curriculum and advanced infrastructural facilities. Its hands-on training modules enable students to build strong interpersonal skills through which they can improve their interactivity. This includes qualities such as good listening skills, empathy, analytical mind, problem-solving attitude, humbleness, decision-making ability, time management, etc.

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