Impact of Animation and VFX on Advertising and Marketing
Animation and Visual Effects (VFX) are now an integral part of our lives. Modern advertising is transforming the way brands communicate and engage with their audiences. Advertising and Marketing is more than a creative ad on a billboard, a catchy jingle or a smiling face that seeks customer’s attention. Animation and VFX are the real MVPs of the advertising world.
Be it a roaring lion or introducing the new cheese burst Dominos flavours, animation and VFX have really changed the game of advertising. Nowadays, brands do not sell a product but they tell stories, spark emotions and leave impressions. In this blog, we are going to talk about the impact of animation and VFX on advertising and marketing.
There’s Nothing New
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The use of animation and VFX is not a new notion. It has been there for decades, however, due to rapid technological development, VFX has undergone substantial transformations. Now, VFX is capable of transforming hyper realistic images that are capable of taking our audience into a completely different world. VFX allows brands to have a deep impact on their viewers, leaving a lasting impression.
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Emotion plays a very important role in seeking your audience’s attention. This is what Animation and VFX does. It allows brands to craft stories that actually emotionally resonate with their TA. Think of those emotionally charged animated ads that tug at your heartstrings. These are not just ads; they are mini movies.
Globally recognized brands like Apple, Nike and Coca-Cola have all used storytelling as their medium to build narratives around their products. You remembered Coca-Cola’s polar bears, right? Or Nike’s ‘You Can’t Stop Us’ campaign? These were not just advertisements – they inspired.
Bringing Products to Life
Ever seen chocos talk? Or a cheetah wearing sneakers? Well, all of this is possible with animation and VFX. With audience attention spans as less as 3 seconds, brands need to be quicker. Animation can help the audience stay and even make it memorable for them. This is how you stand out from the crowd.
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As per the reports by HubSpot, animated videos and fun character use can increase the conversion rates by 80% when placed on landing pages.
It’s a Secret Weapon
Scroll through your Facebook and Instagram and you will find that animation is everywhere. We are talking about visual movements, transitions, unexpected special effects, filters. They are just enough to grab your TA’s attention within the first 3 seconds – the only time you get to promote your brand.
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Ignite Your Ambitions- Seize the Opportunity for a Free Career Counseling Session.At AAFT School of Animation, our curriculum is designed to let students master the art of 2D/3D animation and VFX. With well-equipped work stations and tools like Adobe Premiere, students learn to create something extraordinary everyday.
Read Also: What is the Difference Between CGI and VFX With Examples?
Types of VFX in Advertising and Marketing
This section will discuss the types of VFX used in the Advertising and Marketing Industry.
2D Animation
This is the most popular style of animation used in advertising. 2D animation is an image with 2 dimensions that creates the illusion of movement. 2D animation is used to create and animate characters – giving them a flat cartoon-like appearance.
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Stop-motion Animation
Another attractive style where images are moved and photographed frame by frame. Stop-motion can create a sense of nostalgic experience and a playful atmosphere in the advertisements.
Motion Graphics
Motion graphics allows you to add visual effects to enhance the advertisement/video. It makes the advertisements more appealing and gives the viewers a memorable experience – giving a seamless effect to the viewer.
Merits of Using VFX in Advertising and Marketing
VFX helps in maintaining the aesthetic appeal of the visual content. By leveraging the power of VFX, one can fabricate realistic beings and environments that lie beyond the grasp of reality. VFX in marketing and advertising can create lasting and immersive encounters for their intended audience. The audience, upon viewing a visually appealing advertisement, is more likely to imprint the brand’s identity and its message onto their memory.
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The Future is Animated
Recent report from Statista reveals that the AR/VR market is expected to grow by $296 billion by 2025 and is a key driver of this growth. Brands are already creating immersive ad experiences where users can interact with 3D environments, explore virtual stores, and even try on products virtually.
Conclusion
Now that you know how animation and VFX is helping advertising and marketing stand out, why don’t you make a rewarding career out of it? Be it making a soda bottle dance or telling a story which takes our TA to a dream-like journey.
If you are dreaming of a career in animation or VFX, there is no better place than AAFT School of Animation. With state-of-the-art infrastructure, well-equipped studios and editing suites, AAFT is your platform to polish your skills and be the next generation of visual storytellers. Because in the world of advertising, the best way to stand out… is to animate your imagination.
Meha Yadav is a skilled content writer with 4 years of experience, specializing in creating impactful content across various niches including journalism, fashion, hospitality, data science and more. Her expertise lies in crafting stories that engage readers and drive results, making her an invaluable asset in the world of digital communication.
