AI in Digital Marketing: ChatGPT for Content & Ads

This blog is all about how ChatGPT plays an important role in Digital Marketing. If there is a heaven on earth, is it AI ? If you can easily make money wherever in the world, that’s ChatGPT. You must also be wondering, “What is Chat GPT?” What amazing new technology has come out that can make money so easily? We can see all these YouTubers and Instagram influencers have been promoting the same thing since ChatGPT came out.

A lot of YouTubers and Instagram influencers have also posted screenshots of how much money they make using ChatGPT. A lot of them have also started selling digital marketing courses, certificates in digital marketing & many more stuff on their YouTube channels as well.

How does ChatGPT start?

Chat GPT was started in 2015 by Sam Altman and Elon Musk, although he is no longer associated with OpenAI, an AI research company. Was that a well-known company in the world of Artificial Intelligence AI, which created  Chat GPT? The common people learned about it in 2020, but it got launched in 2022. Let me also tell you for those who do not know, Prototype means before the launch of a product, a sample is launched in the market for product testing.

Statistics show that in the very first month of ChatGPT launch, 57 Million Users of ChatGPT already tried it & were extremely amazed by it. Now the question arises

What is Chat GPT?

Chat GPT is made up of a combination of two words: the first is Chat, and the second is GPT. We all know the meaning of Chat, it means talking among themselves; Whether it is done on digital platforms or to face someone face to face.

Now let’s talk about the second part i.e. GPT. Understand this carefully, only then will you be able to understand what Chat GPT is. The full form of GPT is Generative Pre-Trained Transformer. Generative means to produce or tell about something! Pre-train means that it has already been given training or has already been taught. Transformer means changing. Understand its parts, now Complete Chat GPT, Chat GPT is an AI tool, i.e a weapon designed with Artificial Intelligence. Whatever you say, as you say, it can give you the same content by generating it in a few minutes. Let me tell you that Modern Developed Language Hinglish, which is quite popular nowadays,

Chat GPT can also generate content in it as well as in Hindi too. To know more about ChatGPT, a person can take digital marketing classes or ChatGPT classes, too. Below is an interesting table, have a look:-

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Time Taken to Reach 1 Million Users: A Comparison of Popular Digital Platforms

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Platform/Tool	Time to Reach 1 Million Users	Category
ChatGPT	5 days	Chatbot (AI Language Model)
Facebook	10 months	Social Networking
Instagram	2.5 months	Photo Sharing App
Netflix	3.5 years	Streaming Platform

Will Artificial Intelligence Replace Digital Marketers?

This question is quite interesting. Recently, I was studying a report in which the report said that IBM has let go of some 8,000 workers, most of whom worked in the Human Resources (HR) department. The US-based IT giant is trying to use artificial intelligence (AI) more in its operations, especially in back-office tasks, and this is part of that endeavor.

IBM replaced almost 200 HR jobs with AI agents earlier this month. These agents may do boring chores like answering employee questions, processing paperwork, and organizing HR data. These software-driven agents don’t need much human supervision and are meant to make things more efficient while lowering costs.

Source:- BusinessToday
 
One special thing about Chat GPT is that it can improve by itself. Let’s understand it from an example –

Suppose you have to research for a YouTube video, write a script, Chat GPT can write that in only a few minutes, because it already has information available. Many people recently created Ghibli as well from it.

Above is an example of Ghibli, which was in trend for a long time. Source :- ( ChatGPT Image)

It has been pre-trained for these things. Not only this, you can ask different questions related to different topics like how to increase the organic traffic of the website, how to earn money sitting at home, how to write Personalized Emails, etc. Chat GPT will answer all these questions in a very simple way in your chosen language.

But

Can chat GPT can only do it here?

No! Chat GPT is much more capable of doing extremely different tasks like these days, it can make good graphics as well. In this blog, we will also discuss about chat GPT uses. Before that, we should understand how Chat GPT 
Works?

Now, before that Let’s understand how Chat Gpt works.

How does ChatGPT work?

ChatGPT can understand human interaction and behavior very well, even after being an AI tool.

In ordinary language, the way humans listen to anything, then think of it, and then give their feedback on it, Chat GPT also works in the same way.

It’s crucial to know that machines don’t have brains like humans. They work by following commands and pre-set instructions. So, how can machines “think” like people?

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The answer is AI, or artificial intelligence. AI lets machines think, learn from data, spot patterns, and make choices like people do. We originally told you about AI since it is the basis for how computers, like ChatGPT, can talk to each other and solve problems like people do.

Understanding ChatGPT’s Functioning with an Example

ChatGPT understands your asked questions with the help of your own human mind i.e. AI, finds its answer in your system, and then curates your answer according to your question, and then gives you the answer in your chosen language and shows Content Form.

For example, if you told Chat GPT that you want to know about Netaji, then it will give you information related to his life. Then you told him that if you want to make a video on it, then Chat GPT will write you an opening statement, body, and conclusion, and will make a complete video script by writing. On the other hand, if you want to write a blog on Netaji or the whole book, Chat GPT will give you all the work according to your instructions. Now come on, chatbots. A chatbot is a tool that considers humans ‘ words and gives them answers in a conversational tone.  It seems as if it is being talked to a person.

In the same way, when you interact with Chat GPT, you will feel that you are talking to a person from the answers given by it, but since inputting your data, everything is automated till the output generation, and there is no human intervention.

Now, a big question is, where is the data coming in machines like Chat GPT?

So let me tell you that AI collects your basic data, humans, that is, humans. Whenever a program is designed, the basic data is added to it, and then through the User Feedback, AI improves itself and improves.

 Hope you have now understood how ChatGPT works

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 Let’s grow now towards our next section and understand what more can Chat GPT can do!

Chat GPT Uses in Content & Ads

Chat GPT is still in its development stage, it’s changing like anything, so till now it cannot be fully known what it can do, and now Chat GPT Plus has also been launched, which is its advanced version and is better than this.

Common Uses of ChatGPT

Use Case	Description
Customer Support	Provides instant responses to customer queries, improving service efficiency.
Education & Tutoring	Helps explain concepts, solve problems, and provide study assistance.
Content Creation	Assists in writing blogs, articles, scripts, and social media posts.
Coding Help	Generates code, debugs errors, and explains programming concepts.
Language Translation	Translates text between various languages accurately.
Brainstorming Ideas	Offers creative ideas for stories, marketing campaigns, and projects.
Resume & Cover Letter Writing	Helps craft professional resumes and personalized cover letters.
Personal Assistant Tasks	Manages to-do lists, schedules, reminders, and basic research.
Mental Health & Wellness	Provides supportive conversations (not a replacement for therapy).
Learning New Skills	Explains new topics like AI, finance, history, or hobbies in a simple way.
Image Creation	Generates visuals, illustrations, and designs using AI-based image tools.

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ChatGPT & Digital Marketing: Key Areas of Impact

Aspect	Details
Core Importance of Content	Content is the backbone of digital marketing. Without it, SEO, videos, graphics, and voice search are ineffective. ChatGPT revolutionizes content creation by producing it in seconds.
Customer Support	ChatGPT functions as a 24×7 chatbot, answering customer queries without human intervention, in their preferred language.
Virtual Personal Assistant	ChatGPT helps schedule tasks, set reminders, reserve appointments, and analyze data, streamlining marketers’ workflows.
HTML Coding Support	ChatGPT can generate HTML code for websites within minutes—reducing the development time from 2–5 months to just a few minutes.
Personalized Marketing	By analyzing customer behavior and large datasets, ChatGPT helps create segmented, personalized marketing campaigns.
Multiple Content Variations	Using the “Regenerate Response” feature, ChatGPT allows marketers to create different versions of the same content for multiple clients.
Plagiarism Removal	Helps rephrase or rewrite content to make it original and plagiarism-free.
Translation	Translates content into various languages for global outreach.
Lead Generation	Assists in crafting engaging messages and content for landing pages to attract and convert leads.

Read Also: What is Programmatic Advertising? Automated Ads Explained

Conclusion

Using Chat GPT for content & ads is extremely important these days, and how you can use it effectively depends on how you are using it. Even writing a one-line prompt depends on you. Suppose let’s write a paragraph on say Artificial Intelligence itself, it will give you a paragraph, do you want this paragraph or do you want this to changed.
The content will be different each time. In this way, how can we use GPT for their writing, or does it also help in doing daily office-based tasks as well ? It is also a major fact that we can not trust ChatGPT blindly, fact-checking & a basic cross-check is a must.  When you ask ChatGPT the same question again and again, you might also notice that it gives different answers each time. I also think humans are getting very attached to AI, and later on, when the whole service is paid for, it will eventually affect human original productivity. However, if the focus is on delivering accurate information (like product descriptions, research summaries, or educational content), then ChatGPT is a powerful tool that can help streamline and improve your writing efficiently. AAFT’s School of Digital Marketing offers diploma in digital marketing that make you industry-ready quickly, with minimal difficulty in completing the course. You can also learn digital marketing very easily with realistic examples at AAFT. If you are interested in becoming an AI Digital marketing specialist, Then AAFT is the right place for you, allowing you to invest your valuable time in becoming an excellent digital marketer.