How Technology is Transforming Advertising Industry

Curious to learn about the different ways technology is influencing the advertising industry? Modern technologies have significantly impacted this demanding industry with the evolution of AI and digital platforms. Read this blog further to understand how technology has achieved this transformation post completion of advertising courses after 12th.

As a student of Gen Z, you must have seen the transition from conventional advertising, like poster or pamphlet ads, to digital advertising, including account social media ads and influencer marketing.

This shift is not just a matter of concurrence but resulted from technology transformation from immobility to portability.

As a student pursuing the advertising course after 12th, it’s important for you to study this evolution, which has transformed the advertising industry. Therefore, we have designed this informative blog. Here, we have enlisted the key technologies that have reshaped the advertising industry, their impacts, and other fascinating insights. Let’s unleash our journey!

Key Technologies in the Advertising Industry

There are vast amounts of technologies that have changed the advertising industry. The most prominent among them are the digital revolution. With regards to the recent study, the global advertising industry is most likely to touch the $910.3 billion mark by 2027 from $679.8 billion in 2023. Below, we have described the cutting-edge technologies in brief that have impacted the advertising industry.

1. Social media marketing and influencer partnerships

Out of those $679.8 billion (mentioned earlier), social media marketing alone has generated $141 billion and is expected to nearly double by 2028. Social media marketing primarily deals with performing advertising through social media platforms, such as LinkedIn, FaceBook, and Instagram.

Read Also: How Advertising is Evolving: Top Trends and Innovations

You may have seen several influencers promoting products or services through banners and video posts. This is attributed to the fact that social media marketing is highly influential in today’s time where 63.7% of the global population is using social media in multiple ways. Hence, it’s the most convenient and direct way of connecting to the targeted audiences.

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2. Digital advertising platforms and programmatic buying

Digital advertising is the broader form of social media marketing that includes search engines and websites apart from social media. The key platforms in this list include Google Ads, YouTube Ads, and Amazon advertising. It helps the advertisers to connect with the more volumes of audiences quickly and more efficiently.

While, programmatic buying is related to automating the buying and advertising placement process using sets of algorithms and real-time bidding (RTB) processes.  Its popularity has gained significant prominence in recent times, with an expected figure of nearly $271 billion in 2025 (an increase of over $100 billion compared to 2021) after completing the programmatic advertising course.

3. Data analytics and audience targeting

With time, data analytics also played a key part in advertising by allowing advertisers to search for the targeted audiences hassle-free and with more convenience. This approach makes it hassle-free for them to create tailored ads by targeting the specific group of audiences.

For instance, the makeup products’ manufacturers would likelier to target female audiences in the age group of 20 to 40 years. Likewise, numerous such industries are actively seeking for the data analysts to make their advertising process seamlessly and more empowering.

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4. Artificial intelligence and machine learning in advertising

Artificial Intelligence (AI) and Machine Learning (ML) are among the most happening technologies that will take over the future-driven landscape of revolution. This can be estimated from the belief of 73% of business leaders for whom AI and ML will significantly improve their productivity levels. And interestingly many companies have already been leveraging these future-driven technologies.

Platforms like Google Ads and Facebook Ads utilise the applications of machine learning algorithms to optimize ad placements and deliver content to the most relevant audiences who can provide higher profitability to them, improving their click-through rates and conversion​.

5. Virtual and augmented reality in advertising

Today, sellers can hassle-free sell their products on e-commerce platforms, including Amazon and Flipkart by providing their customers with a real-world experience of the way a product would look in their physical space, to get a glimpse of its functionality and usage. This innovation is possible through Virtual Reality (VR) and Augmented Reality (VR).

Read Also: Advertising Courses after 12th: Course Details, Fees and Career Opportunities

For example, a travel company utilizes Virtual Reality (VR) to allow users to explore vacation destinations in a virtual frame. This not only captures attention but also provides a deeper emotional connection with the brand. Above all this, you can also experience how a piece of furniture might look in your living room using your phone camera through the application of Augmented Reality (AR).

Conclusion

Emerging technologies have evolved as the boons for the worldwide advertisers. Among those technologies, a few include data analytics, social media platforms, and Augmented Reality (AR). These technologies have completely reshaped the ecosystem of modern advertising. Today, businesses are more customer-centric, efficient, and robust because of these technologies arising from digitization and AI.

For more information on this field of advertising or looking to enrol in one of our advertising courses after 12th​, feel free to consult our AAFT team .