Top 5 Career Opportunities in Advertising
Most individuals think the advertising field is just limited to one or two jobs, but in reality, its scope is quite wide.
Owing to rapid technological advancements, advertising is no longer limited to traditional TV and print, it now includes everything from social media campaigns to digital storytelling and influencer marketing. With the advertising technology (AdTech) sector growing at a rate of 8.8% from 2024 to 2025, the industry offers new and diverse opportunities.
In this blog, we will walk you through some of the most promising career options in advertising and how you can get started, especially if you are exploring advertising courses, event management courses after 12th, or PR training!
Why Advertising is the Ideal Choice in 2025?
Before proceeding ahead about the top roles in advertising, let us first understand why advertising as a sector is in-demand in 2025, and how beneficial is it for you to pursue a career here?
- Brands are focusing on digital platforms: Companies are spending more on digital platforms like Instagram, YouTube, and influencer marketing than on Print media or even TV.
- Creative and tech skills are in demand: With the demand for relatable content, your approach should definitely be creative, including video editing, writing captions, or designing graphics.
- Short-term courses are enough to begin: You can take up an advertising course, PR course, or even a diploma in event management to build the right skills, as many of these are beginner-friendly and don’t require prior work experience.
- You can work across different industries: Right from fashion and food to tech and music, every brand requires advertising, so you have a wide sector to choose from, one that aligns the most with your interests.
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Read Also: Advertising vs Branding: Which Career is Right for You?
Top 5 Job Roles in Advertising
1. Copywriter
Have you ever come across a clever ad or a catchy line that made you smile or think? That’s the work of a copywriter. Copywriters are the people who write the words for ads, posters, websites, and social media posts.
This role is a good choice for anyone who enjoys being creative with words. You don’t need to be an expert writer from the start, but if you like coming up with interesting ideas and telling stories, this might suit you well.
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| Category | Description |
| Role | Writes taglines, ad scripts, captions, and short messages that connect with the audience. |
| Salary | 5,00,000 INR (Average) |
| Skills Needed | A creative way of thinking, basic writing skills, and a good sense of what sounds engaging or fresh. |
| Growth Path | You can begin as a Junior Copywriter, then move up to Senior Copywriter, and later to Creative Director, where you lead the whole creative team. |
| How to get started | Joining an advertising course, PR course, or even attending short PR training can help you learn the basics and build confidence. |
2. Art Director
If you are someone who enjoys designing, drawing, or creating visuals that stand out, then this role might catch your interest. An Art Director is the person who decides how an ad should look, like the colours, layout, and overall style. They make sure the message not only sounds good but also looks good.
You don’t need to be perfect in drawing, but having an eye for detail, colours, and design is helpful. Many people in this role started with a strong interest in visuals, making posters for school events, editing pictures, or even helping with college fests.
Read Also: How to Start a Career in Event Management: A Comprehensive Beginner’s Guide
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| Role | Works on the visual side of ad campaigns, which includes choosing the design, fonts, colours, and images that bring an idea to life. |
| Salary | 8, 00, 000 INR (Average) |
| Skills Needed | Basic knowledge of graphic design, creativity, and tools like Adobe Photoshop or Illustrator. |
| Growth Path | You might begin as a Junior Designer, grow into an Art Director, and later take charge as a Creative Lead. |
| How to get started | Learning design through event management classes or taking a visual communication course can help build your base. |
3. Media Planner
You have probably seen ads while watching YouTube, scrolling through Instagram, or even listening to music on a free app. But have you ever wondered why that ad shows up when it does? That’s where a Media Planner comes in. This career path is great if you enjoy mixing creative thinking with smart planning. It’s about making sure a great ad actually reaches the people it’s meant for.
A media planner decides where, when, and how often an ad should appear so that the right people see it at the right time. It’s not just about being creative, it is also about being smart with numbers, time, and trends.
Read Also: What is Programmatic Advertising? Automated Ads Explained
If you like spotting patterns, making plans, or solving small problems with logic, this role might fit you well.
| Category | Description |
| Role | Plans the best platforms and timing to show ads, like which social media app, what time of day, or which website works best. |
| Salary | 5,50,000 INR (Average) |
| Skills Needed | Basic understanding of data, decision-making, trend spotting, and budgeting. |
| Growth Path | You can start as a Media Executive, grow into a Planner, and with experience, become a Senior Strategist. |
| How to get started? | An advertising course or a public relation course can help you learn the basics and get familiar with how the media industry works. |
4. Digital Marketing Specialist
Think about how many ads you come across every day, on Instagram, YouTube, Google, or even in your emails. A Digital Marketing Specialist is the person who plans and manages these online campaigns. They make sure that brands get noticed by the right people, in the right way.
This role is a mix of creativity and data. You will get to create cool content and also check how well it’s working by looking at numbers and reports.
If you enjoy being online, creating posts, exploring trends, or understanding how ads pop up where they do, this might be something you’d enjoy.
Read Also: 10 Types of Advertising with Examples
| Category | Description |
| Role | Manages SEO, runs social media campaigns, and tracks online ads to help brands grow. |
| Salary | 5, 00, 000 INR (Average) |
| Skills needed | Basics of Google Analytics, social media knowledge, creativity, and a little interest in how ads work online. |
| Growth Path | Start as a Digital Marketer, then move up to a Digital Strategist, and later become a Marketing Manager. |
| How to get started? | You can begin with PR training or an advertising course to learn how digital platforms work and how to plan campaigns. |
5. Brand Manager
Ever wondered how certain brands always feel the same, whether you see their ad on Instagram, a hoarding, or a product box? That’s not by chance. It’s the job of a Brand Manager to make sure everything about the brand stays consistent and connects with people.
This role is a mix of planning, research, and teamwork. You will work with different teams, designers, copywriters, and social media managers to make sure the brand message is strong and clear everywhere.
| Category | Description |
| Role | At the core, the responsibility encompasses communicating a brand’s values and ethos through regulating the tone and style of the message/communication across ads, social media, packaging and more. |
| Salary | 15, 00, 000 INR (Average) |
| Skills | Leadership, problem-solving abilities, and project management skills. |
| Growth Path | Start as an Assistant Manager, then become a Brand Manager, and with experience, move up to Marketing Director. |
| How to get started? | Doing a diploma in event management, joining PR courses, or even short-term event organiser courses can help you understand how branding works from the ground up. |
Read Also: What is Advertising? Definition, Objectives & Modern Strategies
Conclusion
So now you have a better idea about what the world of advertising looks like and the different career options it offers.
If you are curious about how ads work or you enjoy coming up with ideas and working with people, then this particular sector might be the right space for you to grow, and starting with the right support system makes all the difference!
At AAFT, with over 30 years of experience in creative education, students receive hands-on learning through industry-relevant courses in advertising. Along with classroom sessions, you will also work on live projects, gain experience through internships, and have the option to pursue a diploma to further build your skills!
AAFT has been providing the world with limitless creativity and expression since 1993! Through a dynamic and industry-driven curriculum, AAFT provides engaging and captivating articles to persuasive blogs and empowers its readers to explore diverse avenues of creative media education-related content.
