The Psychology of Celebrity Endorsements: Why We Trust Famous Faces
When it comes to marketing and advertising, celebrity endorsements have become a common strategy employed by brands across various industries. We see famous faces...
Why Traditional Ads Still Capture Our Attention
This blog explains why traditional advertising methods still matter. Explore how TV, print, and radio ads build trust, drive mass reach, and create lasting...
Introduction to PR and Successful Campaign
Public Relations plays an important part in how people think of a company by presenting it in the desired way. A good PR campaign...
Media Relations Vs. Public Relations
This blog explains the key differences between media relations and public relations. Discover how each focuses on unique aspects of communication to build brand...
Understanding the New-Age Advertising
This blog explains new-age advertising, covering digital-first strategies, AI integration, influencer partnerships, and personalized campaigns. Learn how modern advertising techniques help brands connect with...