8 Tech Skills for Success in Event Management in 2024

Have you ever bought tickets for a play, comedy show, or music festival online? Have you been to a trade fair? Did you wonder how the people behind the scenes put together everything? What kind of knowledge and skill do they need to organize such large-scale events?

We have shortlisted some of the most important skills you will learn in an event management course. These are the secrets behind every successful event that you see.

Tech Skills Needed in Event Management

Planning and organizing events require diverse skill sets.  For a fun and rewarding career in event management, you would need –

• Organizational skills
• Creativity
• Communication skills

Enrolling in an event management course will acquaint you with all the technical, communication, and problem-solving skills you need to make a career in this competitive industry.

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So, what are some of the skills that you need to focus on?

To begin with, you will need to be quite tech-savvy. Plus, you would want to work on digital marketing and social media management, collaborative and conflict-management skills, language, and so on. Read on to find out all about the essential tech skills –

Digital Ticketing and Registration

As opposed to traditional methods, these are automated and simplified and can enrich the experience for attendees and organizers.

• They provide easy-to-fill registration forms.

• You can get easy-to-understand step-by-step guides that help you through the process.

• These can be accessed on different devices, making them more user-friendly.

• It is time-efficient and easier to collect, store, and process data with automation.

• It recognizes diverse needs and offers personalized experiences through different ticket types to choose from, add-ons, easy payment gateways, and so on.

• These tools can be integrated with calendars, social media, and CRMs, making data management easier and more efficient.

Understanding of Budget Management Software

Budgeting software fast-tracks calculations, makes categorizations convenient, and simplifies tracking budgets. Automated tools like Cvent, ClearEvent, and EventPro are quick and efficient and have a significantly low risk of errors.

You can analyze spending, track funds in different categories, and compare negotiated/discounted rates with actual rates. It also allows you to estimate budgets as well.

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Budget management platforms can be integrated with ticketing and registration software to assess payments and ticket sales. They often offer detailed reports that could be helpful for future reference and strategizing.

Conducting Hybrid Events

Conducting a successful Hybrid Event needs quite a few skills, which most event management courses highly emphasize –

• Familiarity with digital platforms
• Personalizing experiences for in-person and virtual attendees
• Digital Marketing and Promotional Skills
• Understanding principles and technicalities of live streaming
• Accessible planning and Design
• Basics of managing data

Hybrid events are not a new phenomenon. From large-scale sports events like WC matches to Award ceremonies, these have always been around. However, with digital media and OTT streaming platforms, hybrid events are gaining new popularity.

These have a better reach given both in-person and virtual attendees can experience the event. Live-streaming fashion shows, seminars, and even celebrity weddings garner more visibility and increased viewership. It allows more people to engage with the event, reduces carbon footprints, and cuts overhead costs.

Live Streaming Events

Many public events are now live-streamed, aiming for a better success rate. This requires an event organizer to

• Understand camera, microphone, lighting, and video-recording equipment.
• Be quick with various live-streaming platforms.
• Have a grip over language and effectively communicate their ideas.

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With live streaming, people can attend an event right from their rooms. This encourages viewers to engage more freely with the event and related discussions and increases their chances of attending it in person in the future. More virtual attendees also means more reach, a wider audience base, and more visibility. This in turn helps event management companies to boost their ROI while also assessing their future attendees’ needs through personalized interactions like live chats and polls.

Understanding CRM

CRM or Customer Relationship Management tools are useful for managing reservations and categorizing and organizing information provided by the attendees.

It is used to follow up with frequent attendees, send personalized reminders, and improve communication through quick, automated responses.

CRM also assists with tracking To-Do lists, generating leads based on demographic, psychographic, and behavioural parameters, and getting insights into an event’s success.

Acquainting with Microsoft Excel

Tracking guest lists, vendor details, RSVPs, and other important components is an important part of planning an event. Although there is automated management software available, many experts prefer the good old platform.

It provides offline access, reduces errors through its automation functions, and is useful for calculations. It is also easy to use, available without a subscription, and allows you to share the spreadsheets and collaborate with other team members.

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Many Event management courses include Excel in their curriculum to develop a foundation for a better understanding of automated management software.

Digital Marketing

Digital marketing cuts cost and time. It can reach more people than traditional ways and attract potential attendees with relevant ads and content. A professional course in event management will make you proficient in digital marketing and advertisements.

• Digital tools can assess consumer data, understand their behaviour pattern, and aid in designing campaigns and promotional content.

• Tools like Search Engine Optimization increases your website’s visibility and adds to the traffic.

• Targeted ads are more precise and accurate and can reach a wider audience through relatable posts.

• Email Marketing can reach more people and make marketing a more personal experience, relating to the audiences and appealing to their emotions.

Social Media Management

Social Media platforms are a great way to promote an upcoming event. You can create interactive content and directly answer any queries the attendees might have. Engaging with the audience at a more personal level can generate more leads, increase ticket sales, and make promotion more cost-effective.

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Social media also gives you the option to collaborate with content creators and influencers who can endorse the upcoming event, increasing your reach and conversion rates.

Lives and Story updates can also help keep the viewers in the loop by providing real-time information. You can even use social media insights and plan your event-organizing strategies based on these.

Summing It Up

Planning and Organizing an event can seem daunting. Mastering tech skills can transform this experience. Automation, fast responses, quick tracking, cost-effective hosting, and lowering carbon footprints are just some of the great outcomes you will get. Getting familiar with these skills and the latest software can make event planning a hassle-free task. It allows you to increase the ROI, reduce time taken, and enjoy your event management journey.

AAFT offers a range of courses in event management. You will explore everything from planning, outlining, and organizing, to execution. With practical training, internships, workshops, and much more, our courses are a fun-filled and informative dive into the discipline. Get your hands on the latest software, understand and analyze the industry trends, and excel in tech skills with expert facilitators at our Noida campus.