Advertising Courses after 12th: Course Details, Fees and Career Opportunities

Does the world of advertising look fascinating to you? Are you great at creating extraordinary ideas and crafting narratives that captivate minds? If the answer to the above question is a YES, then advertising might be the course for you. Advertising is a form of marketing media to products, services or ideas to potential customers. Advertising has become an integral part of our lives. Wherever we walk, from the billboards on the streets to the commercials on our TVs and mobiles, we are inundated with marketing.

Have you ever wondered why advertising has increased in our culture? Indian advertising grew by 8.6% in 2023 compared to the figures reported in 2022. As per the reports released by Dentsu’s Digital Advertising Report 2024, the industry is also expected to grow by 9.8% by the end of 2025.

Advertising, PR and Events involves overseeing all aspects including creating brand awareness, pitch deck, analyzing global market trends, global behavior, digital marketing with advertising, event planning, project management, communication skills, budget planning and financial management. Advertising is surely an enriching career to pursue after 12th.

In this blog, we will talk about the various courses in advertising and event management that can be pursued after class 12th. We will also discuss the course fees and career opportunities for each of the courses.

Advertising and the Modern World

In today’s fast paced and highly competitive market, advertising is more important than ever. Advertising helps to create brand awareness and establish your business as a recognizable name in your industry. Advertising differentiate your business from competitors and highlight your Unique Selling Point (USP).

Long story short, advertising is a powerful tool for companies looking to grow and succeed in today’s competitive market.

Why choose advertising after class 12th?

Considering a career in advertising after 12th can be a game-changing decision. Design is not about making things look nice; but it is about using creative narrative to create something that speaks volume. Whether you are interested in making cool graphics, designing websites or

creating animations, enrolling in an advertising course is what you need to do.

Here is why advertising can be a smart move.

In-demand skill set

In today’s landscape, businesses are relying on digital marketers to reach their target audience. By acquiring these skills, you will open doors to multitude of career options including brand managing expert, SEO expert, social media manager and much more.

Entrepreneur edge

If you are planning to start your own business, knowledge about digital marketing is a must. With the right guidance and knowledge, you will be able to promote your business, drive customers and even launch campaigns that captivate minds.

Creative expression

The ‘utterly-butterly delicious’ Amul girl and the Vodafone ZooZoos are the best examples of creativity in marketing. From crafting compelling ideas to designing eye-catching visuals, advertising is definitely something you can consider after class 12th.

Start early, succeed sooner

Starting your advertising journey right after 12th gives you a headstart early. By the time you graduate, you will have honed your skills, making you a sought-after professional.

Advertising courses available after 12th

If you are struggling to find the right course to headstart your career, we are right here to help you. This section will list some of the best advertising courses to pursue after 12th.

No.	Course Name	Duration
Diploma Courses
1	Diploma in Advertising and Brand Communication	1 year
2	Diploma in Event Management	1 year
3	Diploma in PR and Events	1 year
4	Diploma in Advertising and Media	1 year
5	Diploma in Event Management	1 year
6	Diploma in Public Relations	1 year
Bachelor Degree Courses
1	B.A. in Event Management	3 years
2	Bachelor in Mass Media (BMM)	3 years
3	B.A. in Advertising, PR and Events	3 years
4	BBA in Communication Management	3 years
5	B.Des in Communication Design	3 years
Master Degree Courses
1	M.A. in Advertising, PR and Events	2 years
2	M.A. in Advertising and Brand Communication	2 years

At AAFT, you are not just a student; you are a visionary in the making. At AAFT School of Advertising, PR and Events, students will learn to plan and organize the biggest events down to the minutest detail while taking a creative and unique approach.

Read Also: Who is an Event Planner | Complete Overview

Diploma in Advertising and Brand Communication

This is a 1-year diploma course in advertising and brand communication. This course will give students an understanding about the world of advertising tactics, professional brand communication skills. After the course is completed, students can take up a variety of jobs in the advertising industry.

During the course, students will learn to develop strategic communication plans for brand awareness, develop skills to analyze market and target audience, understanding of the global market and its requirements and knowledge of media laws and ethical considerations.

Diploma Courses

Diploma in Public Relations

This 1-year program focuses on the strategic management of communication between organizations and their publics.

Diploma in Advertising and Media

This advertising course provides a foundational understanding of the advertising industry, focusing on both traditional and digital platforms.

Diploma in Event Management

Learn the nuances of organizing an event and become a part of the most dynamic industry with our 1-year diploma course in event management. At AAFT School of Advertising, PR and Events, this course will teach you to conceptualize, plan, organize and finally execute an event in the most systematic way.

Diploma in PR and Events

Our one-year diploma course in PR and Events is tailor-made to provide our students with an in-depth understanding of the PR and Event Management industry. This program helps students understand the elements of public relations and techniques of organizing and executing an event successfully.

Bachelor Degree Courses

Bachelor of Mass Media (BMM)

Offered by various universities, BMM programs often include specializations in Advertising, PR, and Events Management.

B.A. in Advertising, PR and Events

Several universities offer BA programs with specializations in Advertising, PR and Events. During this course, students understand the concept about event management as a marketing tool, event planning and control management, event logistics and sponsorship.

BBA in Communication Management

This degree focuses on various aspects of communication, including Advertising, PR and Events Management, Christ University in Bangalore, offers such a program.

Read Also: High-Salary Courses After 12th Arts

B.Des in Communication Design

This program includes courses in Advertising and PR alongside other design-related subjects. National Institute of Fashion Technology (NIFT) offers a B. Des in Communication Design.

B.A. in Event Management

At AAFT School of Event Management, PR and Events, students will learn to plan and organize the biggest event with a unique and creative approach. During this 3-year course duration, students will learn the art of communicating and convincing the clients, writing press releases and conducting conferences, planning an event including budget planning, devising attractive advertising strategies for brands.

Master Degree Courses

M.A. in Advertising and Brand Communication

For those interested in taking their advertising career a step forward, a master degree in advertising and brand communication is for you. This 2-year program enables students to enhance their creativity and tactical thinking for creating meaningful advertising and branding campaigns.

Upon completion of this course, students can take up different industry roles such as brand designers, account handlers, graphic designers and communications strategists.

M.A. in PR and Events

From small scale events and festivals to grand weddings; the event industry indeed has come a long way. At AAFT, M.A. in PR and Events aims to equip students with creative and business skills that are integral to organizing a successful event.

This 2-year program will allow students to learn about events, research, design, planning, coordination and feedback. Moreover, the course will also help students learn about conducting an impactful HR campaign focusing on real-life scenarios.

Fees and Financial Aid

The fees for diploma, bachelor’s degree and master’s degree programs in India can vary widely based on the type of institution (government and private), location (urban or rural), and the specific course of study.

Diploma courses in Advertising generally have moderate fees. Fees can range from approximately ₹20,000 to ₹1,00,000 per year. Government institutions might have lower fees compared to private institutions.

Bachelor’s Degree programs like B.A. or B.Sc., in Advertising typically have a wider range of fees. In government colleges and universities, fees can range from ₹20,0000 to ₹2,00,000 per year. Private colleges and universities may charge higher fees, ranging from ₹50,000 to several lacs per year.

If we talk about the Master’s degree programs like M.A. or M.Sc., in Advertising generally have higher fees. Fees in government institutions can range from ₹30,000 to ₹3,00,000 per year. Private universities and institutions often charge higher fees, ranging from ₹1,00,000 to several lacs per year.

Read Also: Who Is an Event Planner? Roles, Scope & Salary

Master your Skills with Advertising

Advertising courses typically develop a range of skills crucial for success in the industry. Below mentioned are some of them

Creative thinking and ideation

Students learn to generate innovative ideas and concepts for advertising campaigns, ensuring they can devise compelling and unique strategies.

Market Research and Analysis

Courses teach methods for gathering and interpreting data to understand target audiences, market trends and competitor strategies.

Communication and Presentation Skills

Students practice articulating ideas clearly and persuasively, both in writing and verbally, essential for pitching campaigns and client presentations.

Technical Skills

Training includes using tools and software for graphic design, digital marketing, social media management and analytics, preparing students to execute campaigns across various platforms.

Collaboration and Teamwork

Courses often include projects where students work in teams, simulating real-world agency environments and fostering collaboration skills.

Read Also: Top 10 Event Management Skills to Excel in 2024

Critical thinking and problem solving

Students learn to analyze challenges within advertising campaigns and develop strategic solutions to achieve limit objectives.

Ethical awareness

Courses emphasize understanding ethical considerations in advertising, including consumer rights, diversity and representation and social responsibility.

Overall, advertising courses aim to equip students with a comprehensive skill set necessary to thrive in the competitive and fast-paced field of advertising and marketing.

Career Opportunities in Advertising

After completing advertising courses, individuals can pursue various job roles and positions within the industry. Below mentioned are some of them.

Job Role	Industries Hiring	Approx. Expected Salary (p.a.)	Growth Prospects
Copywriter	Advertising agencies, media companies, corporate marketing departments	₹3,00,000 to ₹8,00,000	Steady growth with opportunities in digital content and branding
Art Director	Advertising agencies, corporate marketing departments and media companies	₹4,00,000 to ₹12,00,000	Strong growth with increasing demand for creative direction
Media Planner	Digital marketing agencies, media companies and advertising agencies	₹3,50,000 to ₹ 10,00,000	Robust growth as digital advertising expenditure rises
Brand Manager	Consumer goods, retail, healthcare, automotive and technology	₹5,00,000 to ₹15,00,000	Promising growth due to emphasis on brand differentiation
Digital Marketing Specialist	Digital marketing agencies, e-commerce, IT services and start-ups	₹3,50,000 to ₹12,00,000	Exceptional growth with expanding digital marketing landscape
Photographer	Media companies, advertising agencies and freelance	₹2,00,000 to ₹8,00,000	Steady demand with opportunities in events, fashion and advertising
Photojournalist	News agencies, newspapers and online media	₹2,50,000 to ₹7,00,000	Stable demand with opportunities in news reporting and documentary
Commercial photographer	Advertising agencies, corporate clients and e-commerce	₹3,00,000 to ₹10,00,000	Growing demand with opportunities in product photography and advertising

Read Also: Trends in Advertising & Brand Communication Education for 2024

Please note –

Expected salary range figures are approximate and can vary based on factors such as experience, location (metros v/s non-metros) and company size.

Growth prospects

Indicates the anticipated career growth opportunities in each role, influenced by industry trends and evolving market demands in India.

Summing it up….

Various advertising, PR and events courses are available after class 12th. Students can choose any according to the specialization they want. In most institutes, this is a practical-oriented course that provides the students with the knowledge to enter and thrive in the industry.

Pursuing hotel management after grade 12th can shape the career of students. The field has a lot to offer to anyone who gets into the industry.

If you are interested in doing advertising, PR and events, courses at AAFT could be the right choice for you. The institute provides multiple courses, short-term and long-term.