From SEO to Influencers: Breaking Down Digital Marketing Types
In today’s world, digital marketing is not just a buzzword. The moment you search for your favorite bookstore or cafe on Google or click a sponsored ad on Instagram, you are witnessing digital marketing in action. Understanding the landscape is crucial if you are planning to start a career in digital marketing.
Today, this blog will uncover some of the popular digital marketing types to understand the nitty-gritty and how each of them can be a valuable asset to the business. From SEO to influencer marketing to creating content for ad campaigns – see how digital marketing works its magic.
Search Engine Optimization (SEO)
SEO is a strategy to plan out content on a website so that Google can immediately rank your page higher than the competitors in the market. Google uses algorithms to judge how relevant your content is using keywords that the user is searching for.
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The algorithms change frequently. Therefore, the SEO specialist should have strategies to adjust or re-optimize the content to increase the visibility. As per recent reports, the first page of Google gets 27% of all clicks. That is a lot of potential for customers.
Now, SEO is of 3 different types. The on-page SEO are the keywords, meta tags and headers. Off-page SEO includes backlinks and social sharing; technical SEO includes site speed and mobile-friendliness. In a nutshell, if you want to be seen online, SEO is very crucial.
Content Marketing
Content Marketing uses storytelling and information sharing to increase brand awareness. ‘Content is king’ – and for good reason. Be it blogs, infographics, social media captions, e-papers, e-books and more, content marketing does not just advertise your brand but try to make a sale.
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Renowned MNCs and start-ups use content marketing to promote themselves to their TG. Also, statistics have it that companies that post blogs get 67% of organic traffic than those who do not. Great content does not have to be salesy. You do not have to always provide information. Content can be fun. Think about infographics, memes, behind the scenes, tips, how-to-do articles and more.
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Mobile Marketing
On an average, people spend around 3-4 hours of their day on mobile. So, this can be a great opportunity to reach out to their target audience. That’s the magic of mobile marketing. This type of marketing focuses on reaching the target audience on their tablets and mobiles. Text messages, sponsored ads on reels and stories, website, email and mobile apps are all included in mobile marketing. Over 54% of web traffic is coming from mobiles and tablets. So make sure that your marketing strategy is mobile-friendly.
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Working with an affiliate or influencer can help increase your audience reach by engaging with their existing audience. Whatever your niche is, try to work or collaborate with an individual who is renowned and respected within the industry. They can make content to promote your business and even share a link to your website. This helps a lot in bringing the organic traffic to your website.
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With affiliate and influencer marketing, you get the privilege of the influencer’s existing audience. Associating your business with a popular personality can help you increase the organic traffic with genuine and authentic followers.
Influencer marketing can be expensive depending on the popularity of your influencer. So, be careful when finalizing. The key to finding a good influencer is to know about your audience and their preferences.
Email Marketing
Despite the rise of affiliate marketing, PPC and what not, email marketing is still one of the most popular platforms that delivers the highest ROI in the branding game. Think about 42$ for every $1 spent – that is BIG!
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Many renowned MNCs like mCaffeine, Lakme, Plum are using email marketing to directly reach their audiences via newsletters, push notifications, emails, drip campaigns. Email marketing uses personalized emails with quirky subject lines to engage with their audience. Personalized email subject lines have a 26% higher open rate as compared to normal boring emails.
Pay-Per-Click (PPC)
PPC refers to paid advertisements promoted using search engine results. It is a short-term digital marketing type which means that once your are not paying, the ad will no longer exist. Where SEO helps in boosting the online presence of any business, PPC helps increase the website traffic.
To know more about the difference between PPC and SEO, read our blog and learn more about it in detail.
As per the Google Economic Report, Google Ads have an average ROI of 200%. The downside is that when the ads are managed well, the whole PPC idea can get very expensive. PPC requires smart strategizing in order to generate high-quality authentic leads. Therefore, before investing, make sure to plan each and everything carefully.
Social Media Marketing
Since people are spending around 4-6 hours of their day on social media, platforms like Facebook, LinkedIn, WhatsApp and Instagram are excellent promotional tools because they provide businesses with a direct line to customers.
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With 4.5 billion social media users worldwide, social media can help businesses to build communities, showcase products creatively, engage with customers directly and run targeted campaigns. Also, Instagram and Facebook are the best to create viral UGC content.
Conclusion
If you are planning for a rewarding career in digital marketing, there is no better place than AAFT School of Digital Marketing. With the industry-relevant curriculum, students will learn about the nitty-gritty of digital marketing by mastering SEM, SEO, PPC, influencer marketing, content strategy, email campaigns, among others. Moreover, you will get hands-on training through live projects, internships, masterclasses by renowned industry leaders.
Digital marketing is booming. There is room for every personality type. Be it SEO wizards, expert content creators or social media managers, digital marketers are in to create a lasting impact on their audience.
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