What Are the Latest Trends in Digital Marketing?
Digital marketing is now a tried and tested method of marketing. Organisations of all sizes use various digital marketing strategies to stay in the competitive market. The situation is no different in 2023 also. Every day new digital marketing tricks and techniques arrive on the scene so that companies can use them to stay alive and fresh. Here are the latest digital marketing trends to stay updated with.
Artificial Intelligence
Artificial Intelligence is making its baby steps in many sectors even now also. The same with the case in Digital Marketing. One of the important discoveries last year was DALL -E, an AI tool which helped digital marketers to make illustrations for blog articles. This replaced stock photos effectively.
Another tool that has made headlines recently is Chat GPT. This tool can be used to create written content with clarity. Chat GPT is now the main source of generating content of any size. Studies also prove that your digital marketing strategy will go to the next level with the help of Chat GPT. Other tools such as Jasper can also be a great addition to your content and digital marketing team.
Voice Search
Voice search has now overtaken the conventional forms of searching to a great extent. As per the studies of Universal Access in the Information Society, more than 50 per cent of online shopping is now being conducted by consumers through voice search. This is indeed a big number.
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As the voice search has got more prominence among customers, the first site that appears on the SERP page is now the only beneficiary. Therefore, Digital marketers should now concentrate on optimising their websites in a way that they will reach the top position always.
Short video content
The introduction of Tiktok has made people think about the idea of short video content. Gradually other social media platforms such as Facebook and Instagram have made these types of content more popular. Now, this is exactly what Digital marketers do. Concentrate on making short video content and make your brand popular among consumers within this fixed time.
As the attention span of the consumers is getting shorter, creating short videos of your brand will appear appealing to them. This may appear challenging at the start. But there is no success without hard work. Gone are the days when people spent videos for hours. Now short video content is the new normal.
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Marketing beyond Facebook
Facebook was once the only platform where the majority of social media users spent their time. Times have changed now and people are now using other social media platforms also such as Instagram and many more. Digital marketers should now prove their efficiency by promoting their brand on these multiple channels without fail.
A brand which has active pages on all social media platforms will be the favourite of consumers of different age groups. Therefore, Digital marketers should concentrate on each and every social media platform now.
Don’t forget Linkedin
This is a continuation of the point mentioned above. Linkedin is a powerful social media tool and 39 % of Linkedin users have subscribed to the premium version of this social media tool despite being really expensive. Digital marketers therefore should prepare a marketing strategy for Linkedin also as it is the way to go forward in 2023.
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Influencer marketing is a powerful strategy used by many brands to reach and engage with their target audience through popular social media personalities, known as influencers. By working with influencers, brands can utilize their engagement power with their followers to promote their products or services.
With the advent of social media, influencer marketing has been found to be very effective. Social media channels also help brands to build long-term customer relationships and build a brand image of being customer and value-focused.
Conclusion
Digital marketing will stay here always and continue to be the most effective form of marketing in the years to come also. Graduates who are looking for a career in the corporate world therefore should never neglect the opportunities that they will get once they complete a digital marketing course from a reputed institute.
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