Public relations is a strategic Communication process that builds mutually beneficial relationship between organization and their public. It can also be looked at as the practice of managing communication between an organization and its public. Public relations serve a wide variety of institutions in society , such as businesses, government agencies, NGOs and educational institutions etc.
Event management calls for smooth running of the event, minimizing a number of risk factors and maximizing satisfaction level of the event audience. Events are either once in life time or frequently repeating affairs. They usually take place over a short time span, require long and careful planning and are expensive to stage. Events could be public or private in nature.