What is the B.A. (Hons.) in Luxury Brand Management at AAFT Noida?

The B.A. (Hons.) in Luxury Brand Management at AAFT is a 4-year undergraduate degree focused on building expertise in luxury brand management across global industries. The program covers the full luxury ecosystem, including products, services, and high-value assets, all while developing skills in branding, marketing, consumer behaviour, retail operations, and customer experience.

What is the duration and structure of the Luxury Brand Management course at AAFT?

The luxury brand management course at AAFT is a 4-year program structured across 8 semesters. It progresses from foundational learning in luxury and business to advanced strategy, specialization, global immersion in Milan and Dubai, and concludes with an internship and capstone for industry integration.

What subjects are covered in AAFT's Luxury Brand Management program?

The luxury brand management program at AAFT covers subjects such as brand management, marketing, consumer behaviour, retail operations, finance, content creation, visual merchandising, customer experience, and sustainability. Advanced stages include luxury business analytics, leadership, specialization tracks, global immersion, internship, and capstone projects, aligning with leading luxury management courses in India.

What is the eligibility criteria for B.A. Luxury Brand Management at AAFT Noida?

To apply for the B.A. (Hons) Luxury Brand Management at AAFT Noida, candidates must have completed 10+2 from a recognized board with a minimum of 50% marks (45% for reserved categories). Applicants must also qualify the AAFT Global Entrance Test (GET) and complete a personal interaction.

How can I apply for the Luxury Brand Management program at AAFT Noida?

You can apply for the Luxury Brand Management program at AAFT Noida by filling out the online application form, completing the AAFT Global Entrance Test (GET), attending the personal interaction, and confirming admission by paying the registration and course fee.

What is the AAFT Noida admission process for 2025–26?

The AAFT Noida admission process for 2025–26 includes four steps: a) registration through the application form, b) qualification of the AAFT Global Entrance Test (GET), c) a personal interaction, and d) final enrollment after fee submission.

What are the career options after B.A. Luxury Brand Management from AAFT?

After completing B.A. (Hons) Luxury Brand Management from AAFT, you may work as a luxury brand manager, marketing executive, client relationship manager, visual merchandiser, retail manager, customer experience manager, or start your own luxury venture across fashion, hospitality, and premium services.

Does AAFT Noida provide placements for Luxury Brand Management students?

Yes, AAFT Noida offers placement assistance for students enrolled in the B.A. (Hons.) Luxury Brand Management through industry connections, internships, live projects, and a dedicated career resource cell.

Which top companies hire Luxury Brand Management graduates from AAFT?

Luxury Brand Management graduates are hired by fashion brands, luxury retail companies, hospitality groups, lifestyle brands, and premium service organizations across India and global markets.

What is the fee structure for B.A. Luxury Brand Management at AAFT Noida?

The fee structure for the B.A. (Hons) Luxury Brand Management at AAFT Noida varies by academic year. Candidates can get the latest fee details directly from the admissions team or the official AAFT website.

Does AAFT offer scholarships for the Luxury Brand Management program?

Yes, AAFT offers scholarships based on merit, entrance test performance, and other institutional criteria.

Is there any industry exposure or internship included in the AAFT Luxury Brand Management course?

Yes, the AAFT Luxury Brand Management course includes industry exposure through field visits, live projects, masterclasses, a mandatory internship, and a capstone project, along with global immersion in Milan and Dubai.

Why study Luxury Brand Management at AAFT Noida compared to other colleges?

AAFT Noida offers a 4-year Luxury Brand Management course with global immersion in Milan & Dubai, industry-led curriculum, practical exposure, and a strong focus on real-world application, making it comparable to leading luxury management courses in India.

Is Luxury Brand Management a good career choice in India?

Yes, luxury brand management in India is a strong career choice due to the growing demand for premium products, services, and experiences across fashion, retail, hospitality, and lifestyle industries.

Can I pursue an MBA or postgraduate course after B.A. Luxury Brand Management from AAFT?

Yes, after completing B.A. Luxury Brand Management, you can pursue MBA in luxury brand management, luxury management courses, or master's programs in India and abroad.

B.A (Hons) Luxury Brand Management Degree in Noida, Delhi NCR

B.A (Hons.) in Luxury Brand Management Course

India’s First Luxury Management Degree

Experience integrated global immersion in Milan & Dubai

Learn luxury markets through real international industry exposure

Solve real-world luxury challenges with industry-led projects

Gain elite insights through expert sessions and leadership interactions

Engage globally with luxury markets, trends, and experiences

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Semester I - Luxury Foundations

Subject 1: Introduction to Luxury Industry`

Understand global luxury ecosystems, key segments, and brand strategies, building foundational knowledge of market dynamics and career pathways.

Subject 2: Business Communication

Develop professional communication, research, and presentation skills using digital tools for effective business interactions and collaborative work environments.

Subject 3: Historical Narratives

Interpret cultural, historical, and design influences to build aesthetic awareness and critical thinking relevant to luxury and creative industries.

Subject 4: Business Environment

Learn fundamentals of management, finance, and organizational behaviour, alongside basic design tools, to understand business operations in luxury contexts.

Subject 5: Luxury Field Visit I

Gain real-world exposure through curated visits, analyzing luxury retail, services, and customer experience to connect theory with industry practice.

Semester II - Market Understanding

Subject 6: Consumer Behaviour & Research

Analyze consumer preferences and decision-making using research methods and data interpretation to support strategic marketing decisions.

Subject 7: Fundamentals of Retailing & Sales (Luxe)

Understand luxury retail operations, sales strategies, and boutique management within global and evolving retail environments.

Subject 8: Principles of Marketing (Luxe)

Learn core marketing concepts, focusing on luxury-specific strategies, consumer insights, and ethical decision-making in brand positioning.

Subject 9: Luxury Goods & Services – I

Explore diverse luxury categories, building knowledge of products, services, and value creation across the global luxury ecosystem.

Subject 10: Digital Literacy & Tools

Develop proficiency in digital platforms for data analysis, communication, and presentations, enabling effective execution of business and luxury tasks.

Semester III - Strategic Application

Subject 1: Fashion & Luxury Brand Management

Understand global brand strategies and frameworks, analyzing luxury brand positioning, heritage, and management approaches used by leading international brands.

Subject 2: Business Finance Basics

Develop financial decision-making skills using tools like cost analysis, forecasting, and profitability models to evaluate business performance and strategy.

Subject 3: Luxury Content Creation & Storytelling

Create premium visual and narrative content using photography, videography, and copywriting, building a professional luxury-focused portfolio.

Subject 4: Cultural Studies & Aesthetics

Analyze cultural, artistic, and aesthetic influences shaping luxury, developing visual literacy and the ability to interpret brand narratives.

Subject 5: Luxury Field Visit II

Critically evaluate luxury operations and customer experiences through advanced field exposure, connecting real-world practices with theoretical frameworks.

EDGE / Professional Practice

Gain industry exposure through practical engagement, strengthening teamwork, problem-solving, and adaptability within dynamic fashion and luxury business environments.

Semester IV - Experience & Operations

Subject 6: Visual Merchandising & Retail Design

Design immersive retail environments using visual storytelling, spatial planning, and sensory elements to enhance luxury customer experiences.

Subject 7: International Luxury Business & SCM

Understand global business environments and supply chain strategies, enabling effective decision-making and competitive advantage in luxury markets.

Subject 8: Customer Experience Management (Luxe) & CRM

Manage customer journeys and relationships using CRM tools, enhancing satisfaction, loyalty, and advocacy within luxury brand ecosystems.

Subject 9: Luxury Event & Experience Design

Plan and execute luxury events and brand experiences, applying creative, strategic, and operational skills in real-world scenarios.

Subject 10: Sustainability & Ethical Luxury

Evaluate sustainable practices and ethical challenges, developing responsible strategies aligned with evolving consumer expectations and global luxury trends.

Semester V - Global Exposure

Subject 1: Global Immersion Program

Gain first-hand global luxury exposure through visits in Milan & Dubai, analyzing markets, consumer behaviour, and brand strategies across leading fashion capitals.

Subject 2: Luxury Innovation & Entrepreneurship

Develop entrepreneurial skills by building luxury ventures, focusing on innovation, business models, financial planning, and investor-ready brand strategies.

Subject 3: Luxury Brand Incubation Studio

Create a market-ready luxury brand through research, design, strategy, and financial planning, integrating sustainability and collaborative problem-solving skills.

Subject 4: Elective: Specialized Luxury Domains

Explore niche luxury sectors, understanding emerging trends, consumer shifts, and evolving business models across fashion, hospitality, automobiles, and lifestyle.

EDGE / Professional Practice

Gain industry exposure through practical engagement, strengthening teamwork, problem-solving, and adaptability within dynamic fashion and luxury business environments.

Semester VI - Industry Integration

Subject 5: Luxury Brand Internship

Apply academic knowledge in real-world settings, gaining hands-on experience in operations, client engagement, and luxury brand management.

Subject 6: Luxury Brand Capstone Project

Refine and launch a validated luxury brand concept, focusing on execution, market readiness, and strategic go-to-market planning.

Semester VII (Hons.) - Strategy, Leadership & Specialization

Subject 1: Research Methodology for Luxury Management

Design and execute structured luxury research, building analytical, ethical, and dissertation-ready skills for strategic decision-making and consulting roles.

Subject 2: Luxury Business Analytics & AI Applications

Apply AI and analytics to interpret consumer data, forecast trends, and drive high-impact, data-backed decisions in luxury businesses.

Subject 3: Strategic Leadership in Luxury Organizations

Develop leadership and strategic thinking to manage brand growth, innovation, and global expansion within complex luxury business environments.

Subject 4: Specialization Track Deep-Dive

Build expertise in a chosen luxury sector through industry projects, enabling focused career pathways and domain-specific strategic capabilities.

Semester VIII (Hons.) – Capstone, Research & Industry Readiness

Subject 1: Luxury Brand Dissertation

Conduct independent research to generate actionable insights on consumer behaviour, strategy, and trends, strengthening expertise for industry or academia.

Subject 2: Professional Capstone Project

Solve real luxury business challenges, delivering a portfolio-ready project that demonstrates strategy, innovation, and industry-level problem-solving capability.

Fee Structure for B.A (Hons.) in Luxury Brand Management
Actual fees for per Semester*	INR-100,000/-
Your 1st Installment Fees Includes the Following*
One Time Admission Fee	Rs. 30,000/-
One Time University Enrolment Fee	Rs. 2,200/-

B.A (Hons.) in Luxury Brand Management Course

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