Diploma in Digital Marketing

Students will finish the course with an extensive knowledge on how to prepare and implement a comprehensive digital marketing strategy, from initiation to execution to analysis.

They would learn to master the process of organically driving traffic on website/ web page, design ads, create paid online marketing campaigns, use social media tools and techniques, use analytical tools to analyze the data of different campaigns on varied digital marketing platforms.

Diploma in Digital Marketing

  • Understanding Digital Marketing Process
  • Digital Marketing Strategy
  • Understanding Website Design &

Development

  • Graphic Designing- Basics
  • Graphic Designing- Principles and Techniques
  • Image Editing
  • Video & Sound Editing
  • Website Designing
  • Landing Pages and its types
  • Building website using CMS in Class
  • WordPress Website Building
  • Search Engine Optimization
  • Increasing Visibility, Visitors Engagement & Retention
  • Search Engine Marketing (SEM)
  • Social Media Marketing- Facebook,

Instagram, LinkedIn, Twitter

  • PPC Advertising and Google AdWords
  • Email Marketing
  • Mobile Marketing
  • WhatsApp Marketing
  • Lead Generation
  • Converting Traffic into Leads
  • Data, Automation & Analytics
  • Performance Evaluation
  • E-Commerce
  • Different Ways to Make Money Online