B.A (Hons) Luxury Brand Management

Experience luxury brands through immersive live industry exposure

Build end-to-end luxury lifecycle understanding, concept to consumer

Solve real-world luxury challenges with industry-led projects

Gain elite insights through expert sessions and leadership interactions

Engage globally with luxury markets, trends, and experiences

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Semester I - Luxury Foundations

Module 1: Introduction to Luxury Industry`

Understand global luxury ecosystems, key segments, and brand strategies, building foundational knowledge of market dynamics and career pathways.

Module 2: Business Communication

Develop professional communication, research, and presentation skills using digital tools for effective business interactions and collaborative work environments.

Module 3: Historical Narratives

Interpret cultural, historical, and design influences to build aesthetic awareness and critical thinking relevant to luxury and creative industries.

Module 4: Business Environment

Learn fundamentals of management, finance, and organizational behaviour, alongside basic design tools, to understand business operations in luxury contexts.

Module 5: Luxury Field Visit I

Gain real-world exposure through curated visits, analyzing luxury retail, services, and customer experience to connect theory with industry practice.

Semester II - Market Understanding

Module 6: Consumer Behaviour & Research

Analyze consumer preferences and decision-making using research methods and data interpretation to support strategic marketing decisions.

Module 7: Fundamentals of Retailing & Sales (Luxe)

Understand luxury retail operations, sales strategies, and boutique management within global and evolving retail environments.

Module 8: Principles of Marketing (Luxe)

Learn core marketing concepts, focusing on luxury-specific strategies, consumer insights, and ethical decision-making in brand positioning.

Module 9: Luxury Goods & Services – I

Explore diverse luxury categories, building knowledge of products, services, and value creation across the global luxury ecosystem.

Module 10: Digital Literacy & Tools

Develop proficiency in digital platforms for data analysis, communication, and presentations, enabling effective execution of business and luxury tasks.

Semester III - Strategic Application

Subject 1: Fashion & Luxury Brand Management

Understand global brand strategies and frameworks, analyzing luxury brand positioning, heritage, and management approaches used by leading international brands.

Subject 2: Business Finance Basics

Develop financial decision-making skills using tools like cost analysis, forecasting, and profitability models to evaluate business performance and strategy.

Subject 3: Luxury Content Creation & Storytelling

Create premium visual and narrative content using photography, videography, and copywriting, building a professional luxury-focused portfolio.

Subject 4: Cultural Studies & Aesthetics

Analyze cultural, artistic, and aesthetic influences shaping luxury, developing visual literacy and the ability to interpret brand narratives.

Subject 5: Luxury Field Visit II

Critically evaluate luxury operations and customer experiences through advanced field exposure, connecting real-world practices with theoretical frameworks.

Semester IV - Experience & Operations

Subject 6: Visual Merchandising & Retail Design

Design immersive retail environments using visual storytelling, spatial planning, and sensory elements to enhance luxury customer experiences.

Subject 7: International Luxury Business & SCM

Understand global business environments and supply chain strategies, enabling effective decision-making and competitive advantage in luxury markets.

Subject 8: Customer Experience Management (Luxe) & CRM

Manage customer journeys and relationships using CRM tools, enhancing satisfaction, loyalty, and advocacy within luxury brand ecosystems.

Subject 9: Luxury Event & Experience Design

Plan and execute luxury events and brand experiences, applying creative, strategic, and operational skills in real-world scenarios.

Subject 10: Sustainability & Ethical Luxury

Evaluate sustainable practices and ethical challenges, developing responsible strategies aligned with evolving consumer expectations and global luxury trends.

Semester V - Global Exposure

Subject 1: Global Immersion Program

Gain first-hand global luxury exposure through visits in Milan & Dubai, analyzing markets, consumer behaviour, and brand strategies across leading fashion capitals.

Subject 2: Luxury Innovation & Entrepreneurship

Develop entrepreneurial skills by building luxury ventures, focusing on innovation, business models, financial planning, and investor-ready brand strategies.

Subject 3: Luxury Brand Incubation Studio

Create a market-ready luxury brand through research, design, strategy, and financial planning, integrating sustainability and collaborative problem-solving skills.

Subject 4: Elective: Specialized Luxury Domains

Explore niche luxury sectors, understanding emerging trends, consumer shifts, and evolving business models across fashion, hospitality, automobiles, and lifestyle.

EDGE / Professional Practice

Gain industry exposure through practical engagement, strengthening teamwork, problem-solving, and adaptability within dynamic fashion and luxury business environments.

Semester VI - Industry Integration

Subject 5: Luxury Brand Internship

Apply academic knowledge in real-world settings, gaining hands-on experience in operations, client engagement, and luxury brand management.

Subject 6: Luxury Brand Capstone Project

Refine and launch a validated luxury brand concept, focusing on execution, market readiness, and strategic go-to-market planning.

Fee Structure for B.A (Hons) Luxury Brand Management
Actual fees for per Semester*	INR-100,000/-
Your 1st Installment Fees Includes the Following*
One Time Admission Fee	Rs. 30,000/-
One Time University Enrolment Fee	Rs. 2,200/-

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B.A (Hons) Luxury Brand Management

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B.A (Hons) Luxury Brand Management