Dr. Akriti Dhoundiyal Badola is a dedicated media educator and academician currently serving as an Assistant Professor at the School of Advertising, PR & Events, AAFT, Noida. With a strong foundation in Advertising, Communication, Public Relations, and Social Media, she seamlessly integrates theoretical frameworks with practical insights to provide holistic learning experiences for her students. Renowned for her interactive and student-centric teaching approach, Dr. Dhoundiyal has mentored students in dissertation writing and research, guiding them through methodological and analytical processes to strengthen both their academic understanding and professional competencies. Dr. Dhoundiyal has maintained an active association with the Public Relations Council of India (PRCI) and has collaborated with leading event management organizations. She has anchored numerous high-profile events and held key roles as Event Head and Social Media Coordinator in her previous organization. In these capacities, she managed the university’s digital presence on platforms such as Facebook and Instagram, significantly enhancing student engagement and institutional visibility. Her expertise lies in bridging the gap between academia and industry, preparing students to navigate and excel in the ever-evolving media and communication landscape. Passionate about fostering value-driven learning environments, Dr. Dhoundiyal continues to contribute meaningfully to research, teaching, and professional collaborations in the field of Media and Mass Communication.