Ms. Sakshi Kichlu is a dynamic Assistant Professor at the School of Advertising, Public Relations, and Events. With over 8 years of combined experience in both industry and academia, she brings a unique blend of practical knowledge and academic expertise to the classroom. Her professional journey is enriched by her ongoing pursuit of a PhD in Journalism and Mass Communication, with a specialization in advertising. Her research interests focus on contemporary issues such as subliminal advertising and the rapidly growing field of influencer marketing, reflecting her deep engagement with evolving industry trends. Her academic credentials are grounded in her postgraduate degree from Indraprastha University, Delhi.